According to the dictionary a twit means to taunt, tease, ridicule, etc., with reference to anything embarrassing; gibe at, to reproach or upbraid. The word upbraid means to find fault with or reproach severely; censure.
Twitter is proving to be a very effective medium of communications. Information flows out in millions of conversations daily. Some of the information is absolutely useless while some is a progressive path to new knowledge. Then there are many Tweets which simply reflect a “Twit“.
Is There Value In Upbraid?
Consumers are fickle. One day they love your brand and another day they despise it. There may be reason for the change in sentiment. Bad experiences, poor service and a general attitude of not caring how people feel at any given time will indeed create reproach.
Reproach can be valuable input and an opportunity to change market sentiment about your brand. However, not responding to a negative market sentiment fuels reproach then your brand will get severely damaged.
A “Twit” can be the sender or receiver of reproach. A sender may simply be expressing an outlandish experience. A receiver may simply not even know that the market is expressing a bad experience. In either case “Twits” are embarrassing forces of transparent markets fueled by conversations.
A “Twit” can also indicate the behavior of a fool or idiot. In the market of conversations it is foolish and stupid to reproach a customer. Not knowing the market of conversations (what your customers conversational currency is expressing) is stupid and foolish.
Are you offended by this post? You ought to be if you are a Twit. It is a reproach to the “Twit’s” who discount the power and influence of social media.
So when Twits automatically coalesce around an issue, this may be a gift in disguise, a necessary destructive event that can also be used to identify an innovation opportunity. If you do not listen to the Twits or worse, if you chastise the Twits, things only get worse 1. you lose the customer and 2. you lose your “visionary” position in a market.
What say you?