Could “Conversational Currency” Have Helped Our War Efforts?

by Jay Deragon on 07/23/2009

So you ask…how could new marketing innovations which embrace Social Media have helped in the war effort?

First, some background. The sucesseses of the Iraq War have no doubt come at tremendous cost. Tens of Thousands of souls have been lost. $8-11 Billion was spent every month. All bourne by American families and taxpayers. That alone begs the question…could successes have been achieved at a lower cost.

Part 1 of my submission deals strictly with Social Media, and the incredible things it can do. We now know the ‘Twitter Effect’ as it pertains to the Iranian Revolution. Twitter enabled the organization of efforts by thousands, who otherwise would be uncoordinated, resulting in greater retaliation and loss of life. Conversations can rally the people towards a desired outcome.

Part 2 of my submission blends Social Media with Pure Cash (try to consider this conceptually, avoiding tactical hurdles). Since we spent $8-11 Billion each month in Iraq, imagine if we Americans strategically sought the favor of the Iraqi people via positive conversations within Social Media. With an $8-11 Billion budget, heck…we could even offer to buy every family a ‘new home’…our thanks for being our advocate & organizer for freedom. If done right, I think we’d get a lot of traction offering a new home!

War efforts are a lot like Marketing efforts here at home. Corporations spend $Billions in a mass marketing campaigns to sway consumer preferences. Most of these dollars are sadly and needless wasted. The ability to convert conversations to $$ currency has just emerged…we call it “Conversational Currency” (TM). Imagine taking all of those $Billions spent placing ads and inserting coupons…and simply give it to the people directly, awarded automatically when sponsor brands are purchased.

Are You Looking for More Effective Ways to Win?

{ 12 comments }

ingenesist July 27, 2009 at 5:41 pm

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z49 (Mario Tankovic) July 24, 2009 at 5:40 am

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Alejandropapa Dumago July 23, 2009 at 1:51 pm

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smconnection July 23, 2009 at 11:26 am

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JDeragon July 23, 2009 at 11:15 am

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Angela Suddarth July 23, 2009 at 11:12 am

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prblogs July 23, 2009 at 9:43 am

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StarGazon (StarGazon) July 23, 2009 at 10:07 am

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AchieversNet (Achievers Network) July 23, 2009 at 9:58 am

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JDeragon July 23, 2009 at 8:01 am

New blog post: Could "Conversational Currency" Have Helped Our War Efforts? http://bit.ly/dCtoE

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