Do U Know What U Don’t Know?

by Jay Deragon on 07/14/2009

disruptiveInnovation01People spend years gaining new knowledge then it becomes old.  Business leaders apply knowledge to strategy, tactics and related initiatives to pursue market opportunities, then the markets change.

Just think about how the markets have changed during the first six months of this year.  Actually just ask yourself what market has not changed this year. The answer. All markets have or are undergoing rapid sustaining and disruptive change.

If we reflect on history we can see that change was brought on my numerous factors of influence.  Primarily change has been fueled by two types of innovation.

There is sustaining and disruptive innovation. A sustaining innovation hardly results in the downfall of established companies because it improves the performance of existing products along the dimensions that mainstream customers value.

Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors. A few examples:

  • telephone (disrupted the telegraph)
  • semiconductors (disrupted vacuum tubes)
  • steamships (disrupted sailing ships)
  • internet (has and continues to disrupt all markets)
  • social media (is and continues to disrupt media)
  • innovation (has and continues to disrupt business models)

Is The Bottom Moving Up?

People and business reacted to change based on the information about the change reported by the media. Media has been the fabric of information which the markets, the masses and the entire world, has become aware of changes that create disruption.

2009 will go down as the tipping point of massive disruption. From entire industries collapsing under economic pressures to mainstream media undergoing changes in demand. While today’s market kleaders blame the current changes on the economy the reality is the changes are being fueled by the bottom moving up. The bottom is moving up and doing so at accelerated rates of change created by the rate of interest. Interest is shifting from information to knowledge. The demand for knowledge is being fueled by the rejection of old media, old business and old economic paradigms.

An Emerging New Economic Paradigm

CostNotKnowing2A new economic paradigm is emerging from the bottom up. This new paradigm is driven by conversations, one to one to millions and back. The exchange of ideas and ideals is pulling people to relative and relevant conversations. The conversational exchanges are creating a new currency based on the fabric of the human soul to give freely.

The new currency trust in the value being created to eventually generate innovative capital that can be eventually traded in economic terms. A new economic paradigm is and will continue to emerge and it will further disrupt all models, all methods and replace old knowledge. The ushering in of new knowledge is the beginning of a new paradigm that is not known by what we know rather it is discovered by what we don’t know.

Let’s begin to share what we don’t know so we can learn what we need to know.

What say you?

{ 17 comments }

Brian C. Citizen July 15, 2009 at 12:05 am

Daily Deragon Dose: Do U Know What U Don’t Know? http://tinyurl.com/me4zno

BrianCitizen (Brian C. Citizen) July 15, 2009 at 12:09 am

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Newshound July 14, 2009 at 10:11 am

This is the biggest pile of crap I have ever read. A third grader could have written this article.

Avi Joseph July 14, 2009 at 7:26 am

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JDeragon July 14, 2009 at 7:14 am

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Jody Thomas July 14, 2009 at 6:40 am

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Angela Suddarth July 14, 2009 at 6:13 am

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smconnection July 14, 2009 at 5:24 am

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