Does Traffic Matter?

by Jay Deragon on 07/23/2009

Businesses  don’t understand the internet or what  “web traffic” means but they can relate to “physical traffic.

Web traffic is the amount of data sent and received by visitors to a web site. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends.

Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through Search engine optimization.

The web is driven by traffic,traffic is created by the  pull from consumers looking for anything and everything.

Traffic In The Physical World

Physical traffic for business represents attraction of people, a flow  to a destination or a place where crowds gather.  For businesses traffic indicates interest from prospects and ultimately revenue. The more people whom are engaged in prospective dialog about your products or services the more likely you are to sell a percent of those interested.

Traffic to and from major metropolitan cities has become a nightmare, time delays and a bad experience for consumers.  Traffic in the physical world steals time and productivity. Traffic in the virtual world is indicative of time and productivity, if the destination of the traffic is “social”.

Physical Vs. Virtual Traffic

100% of the largest metropolitan cities are cities where the largest percent of the US commerce is conducted. 70% of the most popular internet sites that “pull” the most traffic are fueled by “social media”, people and conversations. More people visit these sites than the total population of all the major metropolitan cities in the US.  (Google Searches alone Per Day Reached 293 Million in March 2009)

30% of the top ten web sites are fueled by search which represents people “looking for something“. Search represents what people are attracted to or seeking for a purpose. More people use the web to search for people and things on a daily basis than the entire population of the all major metropolitan cities in USA.

What Do People “Find” About Your Business?

When people come to a business they find people to interact with and whom share your value proposition.   When people find your business on the web what do they find? Anti-social media and a billboard with static content.  If the “traffic” is on the web why do you create delays, grids and waste people’s time and productivity with a static presence?  In the physical world a car not moving in traffic is a barrier to people wanting to get to their destination.

Social media represents the engagement of people once they’ve found what they are looking for. If your business isn’t getting any traffic it means 1) you can’t be found and 2) even if found your site doesn’t engage people in a conversation with relevant content.

If 293 million people are searching for something or someone every day how will they find you? The funny thing about traffic on the web is that it “pulls” other traffic.  The primary pull of traffic is based on rate of interest and rate of change. For your business to grow it has to create a “rate of interest and rate of change” in order to be found and engaged. Get it?

What say you?

{ 20 comments }

CKR_Interactive (CKR Interactive) July 27, 2009 at 6:32 pm

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RT @tweetmeme Why Traffic Matters | The Relationship Economy…… [link to post]

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ingenesist (ingenesist) July 27, 2009 at 5:46 pm

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RT @JDeragon Why Traffic Matters | The Relationship Economy…… [link to post]

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a1webtraffic_net July 26, 2009 at 7:51 am

Where did you find this information? Would be interested in grabbing your RSS feed if thats ok. Michael

TweetLTD July 23, 2009 at 1:10 pm

Why Traffic Matters | The Relationship Economy…… http://bit.ly/W2wMG

CKR_Interactive July 23, 2009 at 12:51 pm

RT @tweetmeme Why Traffic Matters | The Relationship Economy…… http://bit.ly/fslxt

Michelle Chun-Hoon July 23, 2009 at 12:50 pm

In real day time traffic we are exposed to billboards and signs of all sort, all of which lack engagement with possible consumers. Web traffic pulls and exposes people to other sources, but they can be as interactive as a billboard and people will simply “drive by” it. Companies need to be interactive and connect with people to really catch their attention.

Tweet4Traffic (Peter Marks) July 23, 2009 at 12:20 pm

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Why Traffic Matters | The Relationship Economy…… [link to post]

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Matt Astifan July 23, 2009 at 10:30 am

“web traffic” or “physical traffic” and why they matter http://bit.ly/cmBMQ

Gratuz July 23, 2009 at 9:39 am

Traffic matters, and the nice part about the web is that SEO alone is not gonna help you survive unless you can engage the viewer in your message. Your brand, your idea, the emotion of your company/business needs to open up on your website and your visitor needs to be able to emotionally connect via your website to your business. What you said is great – we do not connect to billboards etc. because they are static and there is no emotion, no sense of responsiveness. A static website is much like that. Thanks for this post!

JDeragon July 23, 2009 at 7:18 am

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Martin July 23, 2009 at 7:14 am

RT@JDeragon Does Traffic Matter?: The funny thing about traffic on the web is that it "pulls" other t.. http://bit.ly/D773e

prblogs July 23, 2009 at 5:43 am

RelationshipEcon: Does Traffic Matter?: The funny thing about traffic on the web is that it "pu.. http://bit.ly/HwSSH

smconnection July 23, 2009 at 5:27 am

Does Traffic Matter?: The funny thing about traffic on the web is that it "pulls" other traffic. The primary pul.. http://bit.ly/HwSSH

JDeragon July 23, 2009 at 5:21 am

Does Traffic Matter? http://ff.im/-5BlL9

AchieversNet (Achievers Network) July 23, 2009 at 6:19 am

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Does Traffic Matter?: The funny thing about traffic on the web is that it “pulls” other traffic. The primary pul.. [link to post]

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prblogs (prblogs) July 23, 2009 at 5:45 am

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RelationshipEcon: Does Traffic Matter?: The funny thing about traffic on the web is that it “pu.. [link to post]

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StarGazon (StarGazon) July 23, 2009 at 5:35 am

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Does Traffic Matter? /The Relationship Economy……/ – The funny thing about traffic on the web is that it … [link to post]

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vistaconcept (Nelson Rodriguez) July 23, 2009 at 5:25 am

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RT @JDeragon Does Traffic Matter? [link to post]

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JDeragon (JDeragon) July 23, 2009 at 5:24 am

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Does Traffic Matter? [link to post]

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JDeragon (JDeragon) July 23, 2009 at 5:20 am

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New blog post: Does Traffic Matter? [link to post]

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