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Does Traffic Matter?

Businesses  don’t understand the internet or what  “web traffic” means but they can relate to “physical traffic.

Web traffic is the amount of data sent and received by visitors to a web site. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends.

Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through Search engine optimization.

The web is driven by traffic,traffic is created by the  pull from consumers looking for anything and everything.

Traffic In The Physical World

Physical traffic for business represents attraction of people, a flow  to a destination or a place where crowds gather.  For businesses traffic indicates interest from prospects and ultimately revenue. The more people whom are engaged in prospective dialog about your products or services the more likely you are to sell a percent of those interested.

Traffic to and from major metropolitan cities has become a nightmare, time delays and a bad experience for consumers.  Traffic in the physical world steals time and productivity. Traffic in the virtual world is indicative of time and productivity, if the destination of the traffic is “social”.

Physical Vs. Virtual Traffic

100% of the largest metropolitan cities are cities where the largest percent of the US commerce is conducted. 70% of the most popular internet sites that “pull” the most traffic are fueled by “social media”, people and conversations. More people visit these sites than the total population of all the major metropolitan cities in the US.  (Google Searches alone Per Day Reached 293 Million in March 2009)

30% of the top ten web sites are fueled by search which represents people “looking for something“. Search represents what people are attracted to or seeking for a purpose. More people use the web to search for people and things on a daily basis than the entire population of the all major metropolitan cities in USA.

What Do People “Find” About Your Business?

When people come to a business they find people to interact with and whom share your value proposition.   When people find your business on the web what do they find? Anti-social media and a billboard with static content.  If the “traffic” is on the web why do you create delays, grids and waste people’s time and productivity with a static presence?  In the physical world a car not moving in traffic is a barrier to people wanting to get to their destination.

Social media represents the engagement of people once they’ve found what they are looking for. If your business isn’t getting any traffic it means 1) you can’t be found and 2) even if found your site doesn’t engage people in a conversation with relevant content.

If 293 million people are searching for something or someone every day how will they find you? The funny thing about traffic on the web is that it “pulls” other traffic.  The primary pull of traffic is based on rate of interest and rate of change. For your business to grow it has to create a “rate of interest and rate of change” in order to be found and engaged. Get it?

What say you?

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