Have You Met Sir Speaks Alot?

by Tom Nilsen on 07/27/2009

Sure you have. He (or she) is everywhere in TV advertising, and may even be your boss, a co-worker, or other annoying individual. Sir Speaks Alot is the person that talks AT you. The agenda is their agenda. They speak in triple time. And Sir Speaks Alot apparently suffers from absolute hearing loss.

In my house, we watch 1-2 hours of TV per day (mostly news programming). During this time, we seemingly have another person routinely join us…Sir Speaks Alot. Like an annoying neighbor dropping by uninvited, or that uncle nobody wants to talk about, he appears in my home with much to say. And he keeps coming again and again, night after night. The face is the same. The agenda he’s talking AT me about doesn’t change. And if it weren’t for DVR fast forwarding, I’d probably have thrown my TV out the window.

Deep pocket TV Advertisers seem to have missed the primary point in Communications class. The best method for relaying a message comes from two-way dialogue, where both parties actively listen as much as they speak. What they’ve been doing (especially with the constant frequency of some ads), has a reverse effect…people get annoyed and they tune OUT.

In the new era of Social Media, the smartest TV advertisers are shifting budgets to the rapidly emerging digital media. The big question however comes down to how they use it. If they join and engage in relevant conversations, they will listen 1st and contribute 2nd. This order delivers acceptance of the message and it may be passed along peer-to-peer in a ‘viral’ fashion. Some may even seek to harness new innovative solutions that convert conversations into currency, what we term “Conversational Currency” (TM).

Unfortunately, other marketers will seek to force fit the old Sir Speaks Alot model into the new medium. It doesn’t work! It’s Anti-Social.

Is Sir Speaks Alot representing your brand?

{ 14 comments }

Brian C. Citizen July 28, 2009 at 10:38 pm

Daily Deragon Dose: Have You Met Sir Speaks Alot? http://bit.ly/3x8e7K

BrianCitizen (Brian C. Citizen) July 28, 2009 at 10:40 pm

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Daily Deragon Dose: Have You Met Sir Speaks Alot? [link to post]

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ingenesist July 27, 2009 at 5:43 pm

RT @JDeragon Have You Met Sir Speaks Alot? | The Relationship Economy…… http://bit.ly/NSDxa

ingenesist (ingenesist) July 27, 2009 at 5:40 pm

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RT @JDeragon Have You Met Sir Speaks Alot? | The Relationship Economy…… [link to post]

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dan July 27, 2009 at 5:37 pm

Tom; I just started a new post, then I read this. Could not have said it better myself. Now, how does this differ from Spam?

smconnection July 27, 2009 at 1:26 pm

Have You Met Sir Speaks Alot?: If they join and engage in relevant conversations, they will listen 1st and contr.. http://bit.ly/3x8e7K

JDeragon July 27, 2009 at 1:17 pm

Have You Met Sir Speaks Alot?: If they join and engage in relevant conversations, they will listen 1st and contr.. http://bit.ly/3x8e7K

Angela Suddarth July 27, 2009 at 1:13 pm

[email protected] Have You Met Sir Speaks Alot?: If they join and engage in relevant conversations, they wi.. http://bit.ly/FeiAx

Martin July 27, 2009 at 1:13 pm

[email protected] Have You Met Sir Speaks Alot?: If they join and engage in relevant conversations, they wi.. http://bit.ly/FeiAx

JDeragon July 27, 2009 at 12:17 pm

Have You Met Sir Speaks Alot? http://ff.im/-5MZJY

prblogs July 27, 2009 at 12:12 pm

RelationshipEcon: Have You Met Sir Speaks Alot?: If they join and engage in relevant conversati.. http://bit.ly/3x8e7K

prblogs (prblogs) July 27, 2009 at 12:14 pm

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RelationshipEcon: Have You Met Sir Speaks Alot?: If they join and engage in relevant conversati.. [link to post]

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AchieversNet (Achievers Network) July 27, 2009 at 12:06 pm

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Have You Met Sir Speaks Alot?: If they join and engage in relevant conversations, they will listen 1st and contr.. [link to post]

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JDeragon July 27, 2009 at 9:00 am

New blog post: Have You Met Sir Speaks Alot? http://bit.ly/1eWAYg

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