Sure you have. He (or she) is everywhere in TV advertising, and may even be your boss, a co-worker, or other annoying individual. Sir Speaks Alot is the person that talks AT you. The agenda is their agenda. They speak in triple time. And Sir Speaks Alot apparently suffers from absolute hearing loss.
In my house, we watch 1-2 hours of TV per day (mostly news programming). During this time, we seemingly have another person routinely join us…Sir Speaks Alot. Like an annoying neighbor dropping by uninvited, or that uncle nobody wants to talk about, he appears in my home with much to say. And he keeps coming again and again, night after night. The face is the same. The agenda he’s talking AT me about doesn’t change. And if it weren’t for DVR fast forwarding, I’d probably have thrown my TV out the window.
Deep pocket TV Advertisers seem to have missed the primary point in Communications class. The best method for relaying a message comes from two-way dialogue, where both parties actively listen as much as they speak. What they’ve been doing (especially with the constant frequency of some ads), has a reverse effect…people get annoyed and they tune OUT.
In the new era of Social Media, the smartest TV advertisers are shifting budgets to the rapidly emerging digital media. The big question however comes down to how they use it. If they join and engage in relevant conversations, they will listen 1st and contribute 2nd. This order delivers acceptance of the message and it may be passed along peer-to-peer in a ‘viral’ fashion. Some may even seek to harness new innovative solutions that convert conversations into currency, what we term “Conversational Currency” (TM).
Unfortunately, other marketers will seek to force fit the old Sir Speaks Alot model into the new medium. It doesn’t work! It’s Anti-Social.
Is Sir Speaks Alot representing your brand?