In this corner, weighing in at roughly a trillion dollars we have the former world Champion, Mass “The Dinosaur” Media. In the other corner, we have the challenger, weighing in at relatively no cost, Social ‘The New Wave’ Media. Let’s run down a few pre-fight stats to make some predictions on the outcome of this important decision.
Mass Media is on a downward spiral this year (and last) losing revenues in excessof 30%. They blame it on the economy, but can this fighter come off the mat when the dust settles? Many say doubtful, given the challenger ‘Social Media’ is towering over it, bolstered on by fans of all ages. Seems like Mass Media is only being cheered on by the older audience and those fearful of seeing a new champion.
Social Media has some ‘big guns‘ that the former Champ just can’t deliver. Let’s start with the delivery cost of ad ‘impressions'(tHe ‘punch’). Mass media is shedding pounds to survive, but is it enough? To simply say Social Media is comparitively ‘efficient’ is like sayng the Atlantic Ocean is ‘damp’. What about one-to-one punching? THe former champ can only take wide swipes seemingly across the entire arena, and failing to connect with almost anyone effectively. But the challenger delivers its laserbeam punches one-to-one…right at the bullseye. What about the post punch response? Mass media hardly knows what hit them or where the punch came from…the challenger knows exactly where the punch came from and can respond almost immediately!
Did you know that ‘Peer-to-peer’ endorsements within the Social Media camp delivers as much punch as 200 ad impressions delivered via Mass Media. Oh, and it’s free…once you’ve been adequately trained by top coaches.
Who are you betting on to win this match?