What Would Tree Huggers Say? HELP

by Tom Nilsen on 07/12/2009

tree_huggerIf trees could talk, this would likely be the first thing they’d say. Why?

We marketers now have unlimited resources to convey our messages and actively promote our products & services…for FREE and WITHOUT DEPENDENCE ON PAPER!

But do we? No. We print Sunday newspapers that house droves of paper coupons…99.2% of which get tossed. Junk mail piles into our mailboxes before its inevitable transfer to the trash bin. The paper waste examples seem limitless.

I’m not a ‘tree hugger’, but I have heard a lot about rain forests getting wiped out…the same forests that deliver my daily oxygen (something I like having around). But back to business…

For a time, we had a good excuse for not shifting away from paper for marketing purposes. The internet was new. Websites were static. Social media had not yet evolved. Today however, the game has changed. we now know that Social Media is (and will continue to) rapidly replace traditional paper-dependent mass media. The genie has left the bottle and it won’t be going back. Websites are highly interactive now in version 2.0 and high tech advancements will continue to advance marketing opportunities along rapidly. Social Media and Networking creates self-aggregated groups (loyal to a common affinity) and new opportunties marketers have only dreamed about.

Traditional ‘Targeted Marketing’ & ‘Loyalty Marketing‘ strategists are just beginning to realize the power of Social Media (what we termed ‘Conversational Currency’). They will eventually realize far greater consumer traction through peer-to-peer conversational engagement. And yes, the inevitable deployent of loyalty incentives that don’t rely on anything paper.

When this happens…and it will…the trees will rejoice (albeit quietly). Tell me what you think…let’s engage in conversational currency.

{ 27 comments }

Sara Lopez July 13, 2009 at 11:23 am

RT @allenmireles What would tree huggers say? (via @ jderagon) http://ow.ly/h7nQ (Makes me happy!)

8thLopez (Lopez) July 13, 2009 at 11:25 am

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RT @allenmireles What would tree huggers say? (via @ jderagon) [link to post] (Makes me happy!)

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allenmireles (Allen Mireles) July 13, 2009 at 11:38 am

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@8thLopez Thanks for the RT 😉

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allenmireles (Allen Mireles) July 13, 2009 at 11:24 am

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What would tree huggers say? (via @ jderagon) [link to post]

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Business 3.0 Tech. July 12, 2009 at 3:45 pm

What Would Tree Huggers Say? http://tinyurl.com/l6cpnq

Business 3.0 Tech. July 12, 2009 at 3:45 pm

What Would Tree Huggers Say? http://tinyurl.com/l6cpnq

Mike Taljaard July 12, 2009 at 2:42 pm

What Would Tree Huggers Say? | The Relationship Economy……: We print Sunday newspapers that house droves of p.. http://bit.ly/VdUNp

Mike Taljaard July 12, 2009 at 2:42 pm

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Team Sutton July 12, 2009 at 10:54 am

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Team Sutton July 12, 2009 at 10:54 am

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Brian C. Citizen July 12, 2009 at 10:40 am

Daily Deragon Dose: What Would Tree Huggers Say? http://tinyurl.com/l6cpnq

Brian C. Citizen July 12, 2009 at 10:40 am

Daily Deragon Dose: What Would Tree Huggers Say? http://tinyurl.com/l6cpnq

BrianCitizen (Brian C. Citizen) July 12, 2009 at 11:02 am

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Daily Deragon Dose: What Would Tree Huggers Say? [link to post]

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Nick Stekovic July 12, 2009 at 9:58 am

What Would Tree Huggers Say? | The Relationship Economy…… http://bit.ly/WQW41

Nick Stekovic July 12, 2009 at 9:58 am

What Would Tree Huggers Say? | The Relationship Economy…… http://bit.ly/WQW41

smconnection July 12, 2009 at 9:43 am

What Would Tree Huggers Say?: We print Sunday newspapers that house droves of paper coupons…99.2% of which get.. http://tinyurl.com/l6cpnq

smconnection July 12, 2009 at 9:43 am

What Would Tree Huggers Say?: We print Sunday newspapers that house droves of paper coupons…99.2% of which get.. http://tinyurl.com/l6cpnq

Angela Suddarth July 12, 2009 at 9:18 am

[email protected] What Would Tree Huggers Say?: We print Sunday newspapers that house droves of paper coupo.. http://bit.ly/osIIN

Angela Suddarth July 12, 2009 at 9:18 am

[email protected] What Would Tree Huggers Say?: We print Sunday newspapers that house droves of paper coupo.. http://bit.ly/osIIN

Martin July 12, 2009 at 9:18 am

[email protected] What Would Tree Huggers Say?: We print Sunday newspapers that house droves of paper coupo.. http://bit.ly/osIIN

Martin July 12, 2009 at 9:18 am

[email protected] What Would Tree Huggers Say?: We print Sunday newspapers that house droves of paper coupo.. http://bit.ly/osIIN

prblogs July 12, 2009 at 8:35 am

RelationshipEcon: What Would Tree Huggers Say?: We print Sunday newspapers that house droves of.. http://tinyurl.com/l6cpnq

prblogs July 12, 2009 at 8:35 am

RelationshipEcon: What Would Tree Huggers Say?: We print Sunday newspapers that house droves of.. http://tinyurl.com/l6cpnq

prblogs (prblogs) July 12, 2009 at 8:39 am

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RelationshipEcon: What Would Tree Huggers Say?: We print Sunday newspapers that house droves of.. [link to post]

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StarGazon (StarGazon) July 12, 2009 at 8:35 am

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What Would Tree Huggers Say? /The Relationship Economy……/ – We print Sunday newspapers that house droves … [link to post]

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JDeragon (JDeragon) July 12, 2009 at 8:19 am

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What Would Tree Huggers Say?: We print Sunday newspapers that house droves of paper coupons…99.2% of which get.. [link to post]

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JDeragon (JDeragon) July 12, 2009 at 8:16 am

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What Would Tree Huggers Say? [link to post]

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