The system is based on past experience and usually copies the “system” of others in similar markets. However, every “system” is being pushed to change in order to adapt to the disruptive nature of changes happening globally.
A system cannot change itself. Any changes made to a system, are by definition, part of that system. The drive to change may come from outside but the resistance to change always comes from inside.
Everyone who wants to move the system to improve. However a major disruption is needed to break it from its current cycle, tearing it away from the attraction of its old state until it is captured by a new state. This usually occurs because of an outside force. A system cannot change itself and if the eco-system is being disrupted by the activity of outside forces that don’t fit the mindsets and hearts of the internal forces then the disruption is rejected and discounted. To break away from an old system and adopt a new system requires recognition of the need to change, knowledge to make the change and leaders to lead the change.
New knowledge comes from outside the system. Knowledge required to make drastic changes comes from those who are not part of the old system. If new knowledge can only come from out side the system then to acquire the needed knowledge means you have to go to those who think and reside outside your system.
Where And What Is Outside Your “System of Thinking”?
New knowledge can be seen as an act of creativity, complexity suggests that creativity is an emergent property of a complex adaptive system. Creativity flourishes in what is called the “shadow system“. Shadow systems occur outside the exiting system and is essentially centered around the fringes of conversational exchanges from other than those within the center of an “existing system“.
Shadow systems act in a dynamic state flipping from stability to chaos and back – complexity. Sound familiar? No, then just take sometime and examine the emerging market of conversations fueled by “social media”. It doesn’t make sense to many because it is a “shadow system” emerging and pushing against all old systems of beliefs.
Most existing knowledge has come from within an old system SO any new knowledge outside of the “system” is rejected because it doesn’t fit the mental models that the old system believes is true. The importance of “shadow systems” is that it breeds innovation. Innovation is the exploitation of creativity. Creativity drives new knowledge. New knowledge comes from outside the legitimate system and is more likely found within the “shadow system”.
It is called the “shadow system” because it isn’t evident to most rather only to a few. Believers in the old system can’t comprehend the values of the “shadow system” because the complexity doesn’t neatly fit into the understandings, values and metrics created by the existing system. The market of conversations fueled by social media simply do not fit into understandings, values and metrics of traditional mindsets and models. Traditional mindsets and models want to measure social media in terms of revenue. The “shadow system” understands the values and metrics of conversational currency fueled by the rate of interest and change. The more interest in the “shadow system” the greater the rate of change. Have you noticed how fast all markets are adopting social media?
What used to take decades or even centuries to create “systemic change” is now being perpetuated by the increased rate of interest. The rate of interest is an indicator of just how attractive the “shadow system” is to those wishing to replace the old system. Interest fuels rates of change and the rate of change is overtaking the existing system. Don’t believe it? Stop and think about the things that have changed within the last six months and the speed (rate) at which these things have changed.
The “shadow system” will eventually replace the old system. History shows that “shadow systems” end up replacing old system and become the new system.
What say you?