Amazon’s $500 Trick Card?

by Jay Deragon on 08/04/2009

amazonadAn Amazon offer titled “Get a free $500 gift card” was circulating on Twitter. My curiosity had to  check out this offer. Upon checking I found a “trick“.

Their ad was  a push to trap me into their snare. You had to go through several landing pages. Fill out numerous forms aimed at collecting your data so they could target you with more tricks. The offer was a trick, a fake and all it does is steal your time and productivity.

I am not interested in eHarmony or Glucose Strips or new cell phone service. This is co-registration with a bait of $500. This is an old model whose offers are not relevant or real…this tends to upset people like me.

There is no customization based on current wants, needs and buying habits with this model. This is fishing for leads and throwing mud to the wall. Once you have given your  info you can await the SPAM. This is what marketers call marketing and what real people are running away from…get it?  This post is the conversational currency the offer created.

What Is The Value Of A Trick?

The past few years of economic debacle’s should make it clear. When we don’t “value” the right things and do things right in the end people suffer looses and so does your brand.  You can trick some people some of the time but you can’t trick all the people all of the time.

Some say “it’s just business” so don’t take it personal. We do need to take it personally, because the market is merely a game of “branded” tricks that most usually discount true value that people seek and give.  Tricking people with slick ads and a promises unfulfilled is a game that produces no value.  There is simply no value in “tricks” unless your a clown.

Social media is a new dynamic that doesn’t function well with tricks. Before you could trick some of the people some of the time. Now some of the people will tell their people and they will tell more all of the time. Some “tricks” cost us time and productivity. Other tricks can cost you your reputation and brand equity. If you want to continue to “trick” the market, join a circus. Get it?

What say you?

{ 19 comments }

b3buy (Business 3.0 Corp.) August 4, 2009 at 2:33 pm

Twitter Comment


Amazon’s $500 Trick Card | The Relationship Economy…… [link to post]

Posted using Chat Catcher

Business 3.0 Tech. August 4, 2009 at 1:23 pm

Amazon’s $500 Trick Card? http://tinyurl.com/mr8oyr Great post! This is why being honest pays off in social media. Learn from Amazon

PixlD Inc August 4, 2009 at 11:07 am

Relationship Economy: ‘Amazon’s $500 Trick card?’ http://bit.ly/39GYpC

pixldinc (Deidre Brathwaite) August 4, 2009 at 11:09 am

Twitter Comment


Relationship Economy: ‘Amazon’s $500 Trick card?’ [link to post]

Posted using Chat Catcher

Christopher Lesley August 4, 2009 at 10:18 am

RT @JDeragon: New blog post: Amazon’s $500 Trick Card? http://bit.ly/fBOFB

Stephen Kincaid August 4, 2009 at 8:15 am

Reviewing: Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. Now .. http://tinyurl.com/npestm

JDeragon August 4, 2009 at 7:18 am

Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. Now some of the peo.. http://bit.ly/jH13X

stephenckincaid (Stephen Kincaid) August 4, 2009 at 8:17 am

Twitter Comment


Reviewing: Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. Now .. [link to post]

Posted using Chat Catcher

Angela Suddarth August 4, 2009 at 7:14 am

[email protected] Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. No.. http://bit.ly/12tNPC

Martin August 4, 2009 at 7:14 am

[email protected] Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. No.. http://bit.ly/12tNPC

Achievers Network August 4, 2009 at 6:22 am

Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. Now some of the peo.. http://bit.ly/jH13X

prblogs August 4, 2009 at 5:42 am

RelationshipEcon: Amazon’s $500 Trick Card?: Before you could trick some of the people so.. http://bit.ly/jH13X

Alan See August 4, 2009 at 5:35 am

RT @JDeragon Amazon’s $500 Trick Card? | The Relationship Economy…… http://bit.ly/78pBX

prblogs (prblogs) August 4, 2009 at 6:32 am

Twitter Comment


RelationshipEcon: Amazon’s $500 Trick Card?: Before you could trick some of the people so.. [link to post]

Posted using Chat Catcher

smconnection August 4, 2009 at 5:25 am

Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. Now some of the peo.. http://bit.ly/jH13X

StarGazon (StarGazon) August 4, 2009 at 5:35 am

Twitter Comment


Amazon’s $500 Trick Card? /The Relationship Economy……/ – Before you could trick some of the people some … [link to post]

Posted using Chat Catcher

smconnection (smconnection) August 4, 2009 at 5:28 am

Twitter Comment


Amazon’s $500 Trick Card?: Before you could trick some of the people some of the time. Now some of the peo.. [link to post]

Posted using Chat Catcher

pineappleshop (Christopher Lesley) August 4, 2009 at 5:19 am

Twitter Comment


RT @JDeragon: New blog post: Amazon’s $500 Trick Card? [link to post]

Posted using Chat Catcher

JDeragon (JDeragon) August 4, 2009 at 5:18 am

Twitter Comment


New blog post: Amazon’s $500 Trick Card? [link to post]

Posted using Chat Catcher

Comments on this entry are closed.

{ 2 trackbacks }

Previous post:

Next post: