The data reflected below represents an important component in both social media and finance. Bankers do not care about money, they care about the rate of change in money – Interest Rates, ROI, and CAPM make the world go around.
Static web presence is getting squashed by dynamic content. The best party has the best conversation. It’s not the quality of life, it’s the quality of living. Countless expressions in business and culture reflect this idea.
I would like to thank John Ryan for this analysis:
More proof that blogging is smart business. Just make sure that whoever is blogging is a good writer and is committed to being consistent.
If you blog, you know that it’s good for your business.
But how — and how much?
To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
* 55% more visitors
* 97% more inbound links
* 434% more indexed pages
Take a look for yourself in the graphs below:
Why are website visitors important? Because more visitors mean more people to convert to leads and sales.
Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.
Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.
Thanks again John. The value of any innovation is in the transformation. Starbucks transforms 25 cents worth of milk, beans, and water into a 2 dollar cup of coffee = 800% return. The laws of leveraging conversation applies equally effectively in conversation as in finance where astonishing returns are not uncommon. We really need to start thinking about Conversation like a financial instrument capable of all the capitalistic magic that derivatives, bonds, options, and securitization methods offer.