But little has been discussed about perhaps the #1 barrier to entering the largest arena since the advent of the internet.
The one key barrier heard round the world: “Our plates are so full already”. Having had a ‘full plate’ most of my 25 year brand marketing career, I fully appreciate the circumstances surrounding a 70-hour work week. Any sustained focus on the enormous and rapidly emerging opportunities within Social Media are undermined by managing the daily grind. What’s worse, company leaders recklessly tossing Social Media out as an added assignment to unprepared, over tasked teams whom lack the knowldege.
Company leaders, if they were indeed leaders, would have the vision to see the unstoppable destiny of media and promotion, and the clarity and wisdom to shift course, shift priorities…and/or outsource to leading experts and coaches. It’s as if these captains of industry see the iceberg approaching straight ahead, then proceed by asking the crew to ‘grab an oar’.
Pardon another metaphor, but today most marketing departments are “stepping on ants…when there’s elephants walking by”.
Are you stepping on Ants or Bagging Elephants?
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