Plate Too Full to Consider the Revolution?

by Tom Nilsen on 08/25/2009

The Revolution is of course, Social Media. Much has been written about the Revolution and marketers task of ‘doing it right’ (versus bumbling in with banner ads, targeted spam, etc).

But little has been discussed about perhaps the #1 barrier to entering the largest arena since the advent of the internet.

The one key barrier heard round the world:  “Our plates are so full already”.  Having had a ‘full plate’ most of my 25 year brand marketing career, I fully appreciate the circumstances surrounding a 70-hour work week. Any sustained focus on the enormous and rapidly emerging opportunities within Social Media are undermined by managing the daily grind. What’s worse, company leaders recklessly tossing Social Media out as an added assignment to unprepared, over tasked teams whom lack the knowldege.

Company leaders, if they were indeed leaders, would have the vision to see the unstoppable destiny of media and promotion, and the clarity and wisdom to shift course, shift priorities…and/or outsource to leading experts and coaches.  It’s as if these captains of industry see the iceberg approaching straight ahead, then proceed by asking the crew to ‘grab an oar’.

Pardon another metaphor, but today most marketing departments are  “stepping on ants…when there’s elephants walking by”.

Are you stepping on Ants or Bagging Elephants?

Want to get more perspective on the Revolution or even how to convert conversations into revenue? Join our dialogue at conversational currency

Dessert anyone?

{ 15 comments }

Business 3.0 Tech. August 25, 2009 at 6:07 pm

Plate Too Full to Consider the Revolution? http://tinyurl.com/lwnlse The Revolution is of course, Social Media. Much has been written abo..

Pale Ale Productions August 25, 2009 at 1:15 pm

Are you stepping on Ants or Bagging Elephants? ~ Plate Too Full to Consider the Revolution? http://ow.ly/lifk ~dw

prblogs August 25, 2009 at 12:58 pm

RelationshipEcon: Plate Too Full to Consider the Revolution?: Little has been discussed about p.. http://bit.ly/3pfSHt

Martin August 25, 2009 at 12:14 pm

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Alltop August 25, 2009 at 10:25 am

Plate Too Full to Consider the Revolution? http://bit.ly/3pfSHt
Social-Media.alltop

smconnection August 25, 2009 at 10:25 am

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Angela Suddarth August 25, 2009 at 10:13 am

[email protected] Plate Too Full to Consider the Revolution?: Little has been discussed about perhaps the #.. http://bit.ly/Ol3oK

stephenckincaid (Stephen Kincaid) August 25, 2009 at 11:11 am

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Achievers Network August 25, 2009 at 9:43 am

Plate Too Full to Consider the Revolution?: Little has been discussed about perhaps the #1 barrier to entering t.. http://bit.ly/3pfSHt

Brian C. Citizen August 25, 2009 at 9:37 am

Daily Deragon Dose: Plate Too Full to Consider the Revolution? http://bit.ly/3pfSHt

JDeragon August 25, 2009 at 9:35 am

Plate Too Full to Consider the Revolution?: Little has been discussed about perhaps the #1 barrier to entering t.. http://bit.ly/3pfSHt

BrianCitizen (Brian C. Citizen) August 25, 2009 at 10:32 am

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Daily Deragon Dose: Plate Too Full to Consider the Revolution? [link to post]

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Alltop_Social (Alltop) August 25, 2009 at 10:29 am

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Plate Too Full to Consider the Revolution? [link to post]
Social-Media.alltop

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AchieversNet (Achievers Network) August 25, 2009 at 9:46 am

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StarGazon (StarGazon) August 25, 2009 at 9:36 am

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Plate Too Full to Consider the Revolution? /The Relationship Economy……/ – Little has been discussed … [link to post]

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