The seventh annual Summit at Stanford, presented by AlwaysOn and Stanford Technology Ventures Program, examines the significant economic, political and commercial trends affecting the global technology industries.One of the subject matters discussed at this conference was the Rebirth of News Media.
At the bottom of this post is a video clip of one of the sessions discussing related issues relative to the emergence of new dynamics for journalist and the impact on the news industry. After reviewing the dialog in the video I offer my own perspectives which are:
- Personally I don’t follow journalist, in the traditional sense, for their professionalism rather I follow because their content is interesting, gets my attention and attracts me because of the subject matter.
- I am not a professional journalist rather I consider myself a professional human being. My content attracts certain market segments who find interest in the perspective I write about. I am like most of the other 60 million + bloggers on the planet. We share that which interest us and others whom have an affinity to our topics follow our writings.
- Objectivity on news and topics is relative. I, and millions of others, share what we think and feel about news that is specific to our interest. Those that have similar views or interest in our perspectives follow us and share our perspectives.
- Carriers of the news has shifted. People on Twitter report events before the major media even has a reporter on the scene. Bloggers share perspectives on these events and the disaggregation of “news” in general is now being aggregated into affinity groups of interest by subject matter. However, the groups of aggregated interest are now self organized by people rather than aggregated by old institutions of the past. We the people are both the reporters and the carriers of news. We are the new institution.
- Just because I don’t have a degree in journalism doesn’t mean I don’t know how to have a conversation with people. There is and continues to be a debate about the difference in journalism, professional vs. amateur. Both add value but the difference is not relative to having a “degree” rather having the ability to write interesting, attractive content that has an affinity to people’s interest.
- News isn’t dieing rather it is being repurposed and redistributed by people, one to one to millions. Broadcast news still holds our attention to major events then we turn to our “connections” to get different perspectives on these events.
- The support for news has historically come from advertisers. Advertisers are shifting to “places and people” that have audiences centric to their value proposition. The places are on the internet as are the people. People don’t consider ads as news.
We are reading everywhere that the “news industry” is going through disruptive change. Journalist trying to find their niche. Newspaper and magazines trying to find a balance to online and offline publications and how to monetize both. On top of these challenges is the birth of citizen journalism which is quickly becoming the primary source of news for all that follow them.
With money and resources dwindling at many of American journalism’s mainstays, new strategies are continually being sought and developed. However many of these new strategies fail to regonize the new dynamics whose force is overwhelming to those trying to create strategies using old models.
“News” is relative to those that consume it. What we consume is relative to how we “view” information. We view information through our own prism of interest, attraction, affinity and now from and with an audience we’ve built on our own. Old news still reaches old audiences. However if you haven’t noticed the new audience is attracting the old audience with their own news. Get it?
What say you?