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Futurer August 22, 2009 at 3:11 pm

RT @JDeragon Why Are Leaders Failing? | The Relationship Economy…… http://bit.ly/4gUe2V

Claire Smith August 20, 2009 at 5:45 pm

RT @JDeragon Why Are Leaders Failing? | The Relationship Economy…… http://bit.ly/4gUe2V

Gerrald Hendrix August 19, 2009 at 6:51 pm

Why Are Leaders Failing? Author: Jay Deragon http://snipr.com/qimf0

Jim Bertsch August 19, 2009 at 8:19 am

Information, including advertising, that is transparent, truthful and authentic will carry the day. Advertising must have these qualities. There is a need for at least one trusted Ad Sponsor, who has the consumer’s interest at heart.

Similar to “consumer reports” this Ad Sponsor can provide transparent, truthful and authentic product and service information. Yes, they can provide complicated graphs, tables and charts, but more importantly they can take consumer information and match it to product information and make a simple purchase recommendation. They can provide product and manufacturer trust ratings and branding.

They cannot get paid for their services, because this would compromise their integrity. They can sell one unlimited annual license at one price to each producer and service provider for the right to be sponsored. They can sell annual memberships to consumers.

This organization generates all of its revenue from being trustworthy. It is critical that there be an audit mechanism to support this.

Aron Stevenson August 18, 2009 at 4:00 am

Why Are Leaders Failing? by @jderagon | The Relationship Economy…… http://ow.ly/kooY #ecademy

AronStevenson (Aron Stevenson) August 18, 2009 at 4:02 am

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John Able August 17, 2009 at 11:14 pm

Right on, Small Guy with Blog!

In a world where everyone is networked to everyone else, I will make my product choices after I read some unsolicited and objective reviews by real people (friends) who are not paid to make up clever crap about products. (And by the way, I can tell which reviews were written by shills and hacks, and I can discern a review written by a disgruntled employee.)

And this also means I don’t want to see any social media branding strategy executed brilliantly on Twitter; I will block any corporate marketing department that dares tweet me. I already don’t look at any ads on Google, Facebook or anywhere else. I don’t even see them. Nobody does. Brands mean nothing. It won’t just be newspapers failing because of lack of ad revenue. Everything that relies on ads — including Google, political campaigns, health care anti-reformers — will, in due time, wane.

The Advertising Age is over — an entire industry killed by transparency and authenticity. (Can politics as we know it be far behind.)

Of course, without advertising, we’ll have to think of ways to keep the Internet turned on. So how about we just all start giving each other stuff. What do you need? Oh, here, I have one of those.

I’m already feeling freer.

Business 3.0 Tech. August 17, 2009 at 4:41 pm

Why Are Leaders Failing? http://tinyurl.com/o2wwds People look for leaders that inspire them to achieve innovative breakthroughs…

Stephen Kincaid August 17, 2009 at 4:26 pm

Reviewing: Why Are Leaders Failing?: In that case move over for the new leader to replace you sooner t.. http://tinyurl.com/qk42pm

smconnection August 17, 2009 at 3:54 pm

Why Are Leaders Failing?: In that case move over for the new leader to replace you sooner than later. Sorry for .. http://bit.ly/dAEuY

Martin August 17, 2009 at 3:24 pm

RT@JDeragon Why Are Leaders Failing?: In that case move over for the new leader to replace you sooner.. http://bit.ly/1zsFLQ

JDeragon (JDeragon) August 17, 2009 at 2:35 pm

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The Team August 17, 2009 at 12:59 pm

RT @MargaretBurnsid: RT @JDeragon Why Are Leaders Failing? | The Relationship Economy…… http://bit.ly/4gUe2V

Margaret Burnside August 17, 2009 at 12:58 pm

RT @JDeragon Why Are Leaders Failing? | The Relationship Economy…… http://bit.ly/4gUe2V

AronStevenson (Aron Stevenson) August 17, 2009 at 1:36 pm

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Lahey13 (Liam Lahey) August 17, 2009 at 1:34 pm

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CFPD (The Team) August 17, 2009 at 1:00 pm

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BrianCitizen (Brian C. Citizen) August 17, 2009 at 11:34 am

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AchieversNet (Achievers Network) August 17, 2009 at 6:23 am

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