Conversational Useability vs. Findability

by Jay Deragon on 09/01/2009

The terms useability and findability typically refer to the design and search engine optimization of a web site. However both terms apply to the value of our conversations on line.

A conversation on line gets indexed by the universal library of search engines, i.e. Google, Yahoo and Bing to name a few. Subsequently our conversations get found based on useability as determined by the audience.

When we create conversational content we are indeed creating a currency for use by others. The value of ones conversational currency is directly related to its usefulness or in other words useability.  Usefulness is reflected by value created by and from others engaging and “using” your conversational currency as a utility to share and create more currency, a conversation with others.

In economics, utility is a measure of the relative satisfaction from, or desirability of, consumption of various conversations. Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one’s utility. For illustrative purposes, changes in utility are reflected by the rate of change and rate of interest of our conversational currency. Thus useability reflects the utility of your conversations.

What About Findability?

Findability is a term which reflects whether your conversations can be found easily in the universal library of content. Just like a physical library the digital library “displays” content based on relevancy and useability.  While all content is indexed within the universal library some are easier to find than other.  Content that is useful and used frequently is likely to be found  more often than content that not relevant or frequently used by those searching for something useful.

Which Is More Important?

If you have a digital presence chances are someone will find you if they look hard enough. Our profiles within social networks are indexed in the universal library. However our profiles typically do not incur a rate of change as much as our conversational content. Subsequently the rate of interest created by our profiles does not incur a rate of change as much as our conversational content.

On the other hand our social media activity triggers “rate of change and rate of interest”. These two elements is what pulls us up in the index of the universal library. That is of course if your conversational currency is creating the appropriate “rate of interest“.

Like a bank the higher the rate of interest the more currency we create from our conversations. However this currency is driven by the relevancy of our conversations and the use of said conversations by the market of conversations. This currency is like money in that if your conversations create a rate of interest you are earning value created by the interest. The value created begins with a relationship with the market of interest.  The market of interest is people whom have an affinity and interest in your conversational currency.

Being able to find and use your currency drives awareness of your currency. Awareness drives findability and interest drives useability.  You cannot separate the two because unless your currency can be found it cannot be used.  On the other hand unless your currency is useful by the market it is unlikely to be found. Get it?

What say you?

{ 14 comments }

Attorney Christian Ghant October 9, 2010 at 11:51 am

Interesting post! I completely agree. Well stated.

Dan September 3, 2009 at 3:29 pm

Great progression of thought into the realm of financial ideas, instruments, and institutions

Business 3.0 Tech. September 1, 2009 at 2:17 pm

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