Social technology provides and abundance of data. The data provides information which can create knowledge if properly applied to gaining new knowledge. New knowledge can create new results if we apply theories based on the knowledge gained. Stay with me.
Social media is a communications system which enables us to engage with interested markets. Markets represent people seeking something, someone or value that helps them learn to achieve new results. The technology enables us to watch where people are coming from, when they are coming and what they consume. Given this information we can gain knowledge as to where people found our conversation, when they found it and what specific communications drew them to us. By assessing the where, when and what we can apply knowledge to improve our communications and engage a larger audience. Engaging a larger audience is an indicator of value in terms of conversational currency.
Where Do They Find Your Conversation?
Distributing your conversational content to specific markets is important because if your in the wrong market of conversations you are not likely to create interest or affinity to markets that matter. Finding where your desired markets are engaged is the first step to “pulling” them to your conversation. I study my data daily. Do you?
When Do They Engage?
Knowing when people find you and from where is important information that can lead you to understanding where and when markets are seeking what. Knowing this helps you formulate improved content that can pull more people to your conversation thus increasing the size of an audience which increases relevant reach.
What Drew Them To You?
The what is relevant because it is an indicator of interest and findability. An audience interested in “what” you communicate provides you with opportunity to add value to what an audience may be seeking to find, if they can find you.
Adding value to an audience is the basis of establishing a relationship based on knowledge. Knowledge shared is an attraction which creates an affinity and subsequently a larger audience. Why? Because one person in the audience has similar affinity to others who are likely seeking the same knowledge. Knowledge shared is valuable because it helps others gain something they didn’t previous have but were seeking.
Besides Where, When and What, The Question Of How Matters Most
Knowing how to do anything is the most important knowledge before you can do anything well. Knowing something that you didn’t previously know requires the acquisition of new knowledge. New knowledge doesn’t come from past experience rather it comes from new experiences, new relationships and the learning that is gained from both. Providing people with knowledge they seek is the means for establishing relationship based on value sought and found.
Regardless of what you sell or what business you are in where people will find you, when they find you and what draws them to you is vital to formulating, improving and distributing more value that will draw them back. Pushing yourself into where people are at when you want to isn’t what “pulls” people to you. Rather it “pushes” them away from you.
Gaining new knowledge from the data and information afforded to you can help you learn new knowledge that will pull your market to you. Eventually your audience just may end up transacting with you based on the value you’ve been providing. Transactions come from conversations that demonstrate and add value. Social media affords you the reach and the data to learn from information on how to apply new knowledge. What matters more than where,when and what is how. Get it? We will examine how next.
Advertiser and marketers seem to ignore the value of new knowledge and keep doing what they’ve always done. Pushing our useless information that has not context to what is relevant and relative to specific audience interest.
What say you?