Garbage In, Garbage Out (abbreviated to GIGO, coined as a pun on First-In, First-Out) is a phrase in the field of computer science or Information Communication technology. It is used primarily to call attention to the fact that computers will unquestioningly process the most nonsensical of input data and produce nonsensical output. It was most popular in the early days of computing, but applies even more today, when powerful computers can spew out mountains of erroneous information in a second.
It is also commonly used to describe failures in human decision making due to faulty, incomplete, or imprecise data. Making decision without the right data, information or knowledge creates stinking thinking from the inside out.
What Do You “Think” About Social Media?
In another post titled “Is Social Media Strategically Relevant?” we said “Corporate Executive Board is misleading CEO’s by stating that social media are just another set of promising tools. Corporate Executive Board influences what and how CEO’s think and this statement discounts the strategic importance of social media.
Social media is a system of communications. What and how you communicate to suppliers, employees and markets is the science and art of using social media. If you deploy social media without first considering the strategic implications and relevance to all stakeholders the “tools” may hurt your overall strategy. In other words as the Corporate Executive Board states “Most companies are embracing social media—but too many are wasting their efforts through sloppy management”
Not understanding or considering the strategic importance of social media is like saying communications is not of strategic relevance to reaching our goals. In case you didn’t know, what, how and whom you communicate with and the effectiveness and efficiency of your communications has serious strategic implications. Don’t believe it? Ask yourself how many strategies have failed because of a failure to communicate effectively and efficiently?
If you think social media isn’t strategically important then that reflects a failure in your decision making due to faulty, incomplete, or imprecise data. In other words what you believe is a reflection of what you think, stinking or not.
If you think it is indeed strategically important then you will seek the acquire the knowledge of this new communications system called social media and learn how to use it to your strategic advantage. Anything less simply reflects stinking thinking from the neck up. Being guilty of stinking thinking can hurt your bottom line. Get it?
What say you?