If you’ve been among the thousands following this blog and recent references to a revolutionary new marketing concept termed “Conversational Currency (TM)“, you may be even more intrigued by this series focused on the introduction of a “Social Media Card“.
The information below shall attempt to summarize a rather comprehensive integrated business model.
“Conversational Currency (TM)” requires the strategic integration of Social Media (done the right way), Interactive Web Design / Functionality, and the focal point of converting conversation into loyalty / sales growth…the ‘Social Media Card’. The Business Plan influences ‘peer-to-peer’ conversational attention on various positive, newsworthy elements of the Affinity Host’s (see below) business or notariety. More importantly, these self-aggregated ‘communities’ of loyal followers to the Affinity Host (the audience) discovers something completely new (attention): a newly available & highly unique “Affinity Host’s Customized MasterCard” featuring a simple ‘Point n Click’ Rewards Menu. Merchants and Brands (selling products/services via the internet) enjoy either a direct or implied endorsement by the Affinity Host. Merchant / Brand sponsors garner loyalty by association with pre-existing loyalty to the Affinity Host!
An ‘Affinity Host’ is the starting point. Their website presence is dramatically enhanced and made functionally capable of delivering several newly discovered opportunities (too many to cover here), but most importantly the Social Media Card. This Card Host can be a person (Entertainers, Sports Figures), a place (Colleges/Universities), or thing (Chamber of Commerce, Major Charity, Businesses with membership cards). The list of potential hosts is too long to convey here, but here’s the keys to becoming a successful & profitable ‘Affinity Host’: 1) existing loyal following of 100K or more, 2) desire to better connect with fans and deliver substantial $$ value.
Merchant / Brand Sponsors are those businesses that desire the following: 1) loyalty built by association with, or endorsement by Affinity Host (think Oprah / KFC), 2) Social Media Marketing with ‘self-targeted’ audiences, 3) public relations build (offering ‘Green’ method of incentive delivery vs paper-dependent coupons, direct mail), 4) automated advertising on web and via unlimited text/e-mail reward confirmations, 5) more cost efficient and effective delivery of purchase incentives.
In sum, it’s the right message…to the right audience…with the right affinity build…and action that everyone can take to the bank.
If you’re a potential Social Media Card Host (‘Affinity Host’) or Merchant / Brand seeking to make these connections a reality, please connect with me here or find me on LinkedIn under ‘Tom Nilsen’.