As indicated in the previous post “How” is more important than what. If “How” were a company it would be a company whose only product or service was knowledge. Knowledge rest between the ears of every human being. Thus every person is in fact their own “how” company.
Every company has people aimed at “doing” what the executives think they are qualified and should be doing. The performance of any company is driven by “how” well they produce, distribute, communicate and perform for the customer. The best companies know “how” to create an environment that attracts the best people who know “how” to do certain things better than others. Thus the quality and performance of a company is directly related to “how” well people are enabled to do what they know “how” to do best.
An organization is a collection of people whom know “how” to do things well and do the right things together seamlessly. An environment that doesn’t enable people to do what they know “how to” well and enables others to do things and do the right things together is a company whose performance is questionable.
How Is Your “How” Company Doing?
Individually we each own our own “how” company. “How” well we are doing is directly related to what we know and “how” we apply what we know to increasing value for someone or many. The value of what we know is directly related to how well we are learning to know more about how we do and what we do that improves value to people, processes, products and services. Every notice that people always want to know “how” others were able to do something, achieve something or overcome something? The reason people what to know “how” is because knowledge is attractive and represents economic gain, recognition, benefits and improvement in everything.
Old vs. New How’s
In a previous post titled “Does Experience Teach Anything” we said “experience teaches nothing without theory. Practice makes permanent, not perfect. If you haven’t noticed technology is changing daily and subsequently accelerating change by those who believe (theory) that they can create something that previously didn’t exist but if existed would add lots of value. The current accelerated adoption of social technology only fuels the masses to believe (theory) they can do what never before has been done.” And they are doing it. It’s evident by others using the knowledge contained in conversations and applying it to solving old problems or creating new markets.” This represents new “how” replacing old “how”.
Your “how” company increases in value based on learning and adopting a new “how” ahead and before other “How Companies”. When another “How Company” creates a new how that replaces the old “how” then your value becomes old and useless because how is all about “how” to use or create things that add more value, more productivity, more knowledge and subsequently more revenue.
If you believe (theory) that you know “how” to create more value than others by doing things better then apply what you know “how” to do and never stop learning “how” to do it better. Then, and only then, will your “How Company” increase in value.
By the way, learning “how” to do things better comes from communications and communicating. Wonder why social media adds value to learning the new “how”? Get it?
What say you?