When we say everything just consider how everything in the past came into existence. Everything comes into existence from communications. Think about it.
If you believe is God then you believe that God spoke the universe and mankind into existence. He communicated
If you believe in evolution then you believe that molecules collided and began communicating subsequently forming everything including you.
From the beginning of time humans began communicating with others and the affinity of the communications created “communities”. Communities representing different beliefs formed entire countries and religions and the beliefs were propagated by verbal and written communications over time. History shows the documentation of these communications and it is from these communications knowledge advanced and subsequently we began trading goods and services created from knowledge gained through communications.
Fast Forward To The Present Century
Over the last 100 years what has been the greatest influence on the global community? Communications. From tablets, smoke signals, telegraphs, landlines, radio, television, cell phones and finally the internet the ability to communicate to the masses has brought us into a world that is always on and always communicating. Communications has driven world events, politics, the economy, culture and changes to human behavior. Then comes the social web and everything again begins to change but this change started out as a hidden phenomena that is no longer hidden rather it is loud and growing in influence. It is the first time in history that mankind has been enabled to speak individually as well as collectively and with a swelling tsunami of influence.
The Power Of Transformation
Communications is a process that transforms information into knowledge, awareness and wisdom for those seeking it. Gaining knowledge, awareness and wisdom is a need and desire of mankind. Today social media accelerates the transfer of knowledge, awareness and wisdom faster than anytime in history.
The product and service of social media is in fact communications. However the process and power of communicating has shifted from the few to the many. People have now been enabled to influence the rate of change and the rate of interest which are the primary drivers of any and all transformational changes. Equipped with this power, unrealized and uncontrollable, the influence of the masses just became the influence over transformation of every industry, every economy, governments and the global community of people (tribes) from everywhere and anywhere.
Those, big and small, who learn how to tap into this transformational power are now able to create innovation at a moments notice and without barriers to trade, without rules, without oversight and the freedom to create new markets that other people will quickly migrate to at the click of a mouse. The currency of communications historically has been intangible but it is now tangible to those who know how to use it.
Those that understand this transformation will rise to power (Obama as an example) and they will continue to use the new system of communications to transform many other things if not everything. Power is no longer isolated rather it is spread throughout a network of people who have common beliefs and the ability to reach many others using the new system of communications.
Don’t believe it? Look around. Examine what is changing or transforming. Everything. Consider the root cause and you will find communications. Traditional media pushes out the events created by transformations happening before our eyes. We can react to these events or create meaning from these events. Creating meaning comes from engaging in conversations and learning what is possibly on the other side of these events. What is on the other side of transformation is change we create and can truly believe in. Why? Because we’ve had influence over its existence. Get it?
Do you know the power of social media?
What say you?