{ 12 comments }

Jack Massari October 15, 2009 at 10:52 am

An excellent summary of how companies need to think when getting started in social media. http://bit.ly/RL0Cc

ingenesist October 14, 2009 at 11:45 am

RT @JDeragon What Is The Cost Of Thinking? | The Relationship Economy…… http://bit.ly/RvM33

Matt G October 12, 2009 at 2:47 am

What Is The Cost Of Thinking? | The Relationship Economy…… http://bit.ly/RvM33

Marc Parent October 8, 2009 at 7:01 am

What Does It Cost To Think?
http://bit.ly/h0tFr

Dale Lawrence October 7, 2009 at 11:09 am

RT @JDeragon What Is The Cost Of Thinking? | The Relationship Economy…… http://bit.ly/RvM33

chris h. October 7, 2009 at 9:53 am

Agree that companies need to think through Social Media before diving in and theoretically we’d make every business decision through a perfectly rational decision process. But we know that it doesn’t always happen that way; we go on gut instinct a lot of the times (e.g. Gladwell’s “Blink”).

So while companies should pause and think before diving in, there are employees who are already engaging in Social Media so a lot of the corporate world is playing catch-up. And they’re scared because they *don’t* get Social Media and perceive themselves as being behind the curve, rightly or wrongly. But I don’t think that The Corporate Executive Board is advocating that corporations dive into Social Media without first thinking through the strategy and it’s implications. Those data points you cited indicate what decision process is happening, not necessarily what or how it *should* be happening. If anything, I think that CEB is in agreement w/ you that companies need to stop and have a think about the big picture (or put another way, what’s your company’s DNA? http://bit.ly/36hXP0) because Social Media is not just another fad, it should reflect the core of your company.

[Full disclosure—I work for The Corporate Executive Board but am commenting here as an individual, not as a representative of the company. And don’t worry, would have mentioned this disclosure even without the FTC’s recent announcement 🙂

Kim Lehult October 7, 2009 at 8:03 am

RT @WhoisJohnLai What Does It Cost To Think? http://bit.ly/4m0U7j

topsy_top20k October 7, 2009 at 8:03 am

New blog post: What Does It Cost To Think? http://bit.ly/fXXIF

JobShoots October 7, 2009 at 6:56 am

What Does It Cost To Think? http://bit.ly/3rcATO #news #socialmedia

Brendan McManus October 7, 2009 at 6:53 am

What Does It Cost To Think? http://bit.ly/4BwKLH #news #socialmedia

Wales Social Media October 7, 2009 at 6:45 am

What Does It Cost To Think? http://tinyurl.com/ycsgbjp #socialmedia #news

Angela Suddarth October 7, 2009 at 6:20 am

[email protected] What Does It Cost To Think?: If you dive into the social media water without knowing its.. http://bit.ly/TwwiY

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