When you want to find something most people use search. The results are always relevant to what you typed in for words that reflect what you are looking for. When you type in “how to use social media” you get 239,000,000 references. This many references is indicative of how many papers, people, videos and post have been written on the subject of “how”. The problem is that most of this content says the same thing.
How is always in demand especially when things are in a constant state of change. Change disrupts how old things are done and forces us to learn how things are done now. The problem with social media is that now things change constantly at the click of a mouse. So the question remains “Where do you find how?”
When you look up the word how in the dictionary it provides the following definitions:
- In what manner or way; by what means:
- In what state or condition:
- To what extent, amount, or degree:
- For what reason or purpose; why:
- With what meaning:
- By what name:
- By what measure; in what units:
Now these are words to define the word “how” but the relevant definition is to know “how” to apply knowledge to something so in doing so it creates more value than the previous state or condition.
As previously discussed social media is a communications system which enables that which you communicate to attract an audience based on the value of what you communicate. The system has massive reach and efficiency over the old system if you know “how” to use it effectively. The system has real time statistics that can be used to verify whether your communications and what you were communicating was effective.
The problem with this new system is that there are no manuals to reference the needed knowledge to understand it in its entirety rather the knowledge rest in the minds of those using it regularly and creating the most value.
Finding those who use it and finding those who use it effectively can be somewhat of a challenge. The first challenge is finding a reference point to that which you seek and finding the right answer or right person can be a daunting task.
Many are able to show you how the technology works. Few are able to provide you with the knowledge of why and how people use the technology for specific business objectives. The irony is you can find “how” by using the technology to find the knowledge and the people behind it. However, most of what you’ll find is people copying methods of others which in turn will produce the same results as others. Consider that 98% of those using it aren’t producing relative and relevant results because they don’t know how. Get it?
What say you