What Does 1,000 Post Get You?

by Jay Deragon on 11/27/2009

This is post number 1,000 for this blog.  That equals over 500,000 words discussing  many topics but all central to the disruptive nature of social technology.

Writing 1,000 articles is like launching 1,000 hot air balloons.  Some get attention and some don’t. Some come across as “hot air” while others create value in the content and context of the opinions expressed. Some are crafted well while others are filled with grammar and spelling errors that the “crowd” is keen to point out (and I am improving on this).  Some soar across the landscape while others fall to the ground gaining little distance. Overall launching 1,000 post over a three-year period has taught me a lot and provided me with more than expected.

What Have I Learned?

I probably could write another 1,000 post reflecting on what I have learned but instead I’ll give a summary of the most valuable lessons learned.

  1. I am not a professional journalist and my readers don’t care
  2. Social distribution of  content is an extremely powerful force that reaches more people than we know and creates an affinity to thoughts, ideas and valuable conversations.
  3. The exchange and referrals from readers is the most important and valuable learning process and the experience accelerates more learning. Learning begets innovative thoughts on the fringe of new discoveries which attracts more readers.
  4. Creating and distributing content is like laying pavement for a road that takes you into the future. You may not know exacting what the future looks like but the conversations will guide you there and  the future becomes clearer as does its directional forces.
  5. People are thoughtful, kind and appreciative of conversations they can identify with and  the “virtual relationships” become as strong as traditional relations.  It is this strength that creates and motivates a never-ending desire to learn about yourself and the quality of the world we create online and off-line.
  6. Conversations create opportunities. Opportunities to apply your skill set to creating value that justifies an economic exchange.  Your content establishes the quality of your thinking which reflects your true skill set that others may want to use. We live in a knowledge driven digital economy. Both the knowledge of and effective use of digital wares is what fuels this economy.
  7. Sharing what you learn is a very rewarding experience that helps you learn more.

The Right Kind Of Exposure Fuels Opportunity

Collage of ExposureCreating the right kind of content exposes you to the world of consumption. If your content is distributed to the right audience and consumed by the right people then opportunity will be attracted to or created for you. Lets look at the exposure created by this blog:

First the numbers. 1,000 post created over 180,000 visitors, over 7,000 comments, over 6,000 retweets, rankings in the top 50,000 sites in the USA and top 100,000 in the world. Traffic created from relative and relevant content creates exposure which begets opportunities.

Besides the numbers there are qualitative gains including: noted as featured blogger in Business Weeks Business Exchange, chosen as Blogger of the month by Social Media Today, ranking in  Advertising Age Power 150 and top 100 blogs in The Daily Reviewer, added as a contributing columnist in Personal Branding Magazine, asked to serve on Business Weeks Market Advisory Board, featured blogger at New Media Hires, Content Management Connections and AlwaysOn. Ask to speak at dozens of media events and  corporate conferences, produced dozens of videos with Social Media Connections, published two books and five white papers and each has been downloaded over 5,000 times.  All of this came as a result of this blog.

So What Is My ROI?

Ah, the ever pervasive question about ROI that seems  top of mind for everyone. Let me try and put this into perspective to my experience with this blog.

First of all the above quantitative and qualitative results  came from the content and context to specific audiences interested in my perspectives. The content and context created a “pull” which resulted in an ever-growing audience.  Subsequently came the qualitative results which produced the exposure this blog  received as a result of  many distribution points.  Thus it started with distributed content which fueled exposure and pulled an audience to the blog and the authors.  The process never ends and if it does so will any chance you have for a transaction.

My investment was time, a little technology cost and a lot of thinking about content and context. My return on investment was, is and will continue to be more than I expect because I am developing relations with excellent people and organizations and some of them actually pay me to help them learn what I have learned and apply it to their own business.   You ask how much? That’s for me to know and you to learn and create on your own. The rewards have been both  qualitative and quantitative. With the greatest reward being valuable relationship that help me continue to learn.

It doesn’t matter whether you offer the market  products or services getting results is dependent upon the content, context, the process and the relationships you build.

{ 15 comments }

Jukka Niiranen November 28, 2009 at 8:30 pm

RT @JDeragon What Does 1,000 Post Get You? (from The Relationship Economy) http://bit.ly/4RUbXh

Jukka Niiranen November 28, 2009 at 2:30 pm

RT @JDeragon What Does 1,000 Post Get You? (from The Relationship Economy) http://bit.ly/4RUbXh

Harish Kotadia November 27, 2009 at 8:40 pm

What Does 1,000 Post Get You? http://bit.ly/6YfUZ5 #sCRM #PR #socmed

Mani November 27, 2009 at 3:37 pm

Good article Jay. Congratulations on 1000 posts. Its an achievement by itself. Cheers

Dan November 27, 2009 at 11:45 am

Jay; Congratulations…It’s been a pleasure participating in this milestone with you. With your help I am nearing my 200Th original post!!. When it comes to the ROI question, estimate the value that you have produced in a community. Priceless.
.-= Dan´s last blog ..A Definition for Innovation Economics =-.

ingenesist November 27, 2009 at 11:41 am

RT @JDeragon What Does 1,000 Post Get You? | The Relationship Economy…… http://bit.ly/4RUbXh

Martin November 27, 2009 at 11:14 am

RT@JDeragon What Does 1,000 Post Get You?: This entry is part 38 of 38 in the series Social MediaThis is post numbe… http://bit.ly/8Bzf7v

Ryan Waggoner November 27, 2009 at 8:26 am

Congratulations…that’s quite a milestone! I would have liked to hear more about the ROI though…I understand you don’t want to divulge everything, but as you left it, it’s kind of hard to know whether you made $10 from this or $10m. I know, I know…it’s somewhere between the two :) Anyway, congrats again!

Jolt Social Media November 27, 2009 at 7:15 am

What Does 1,000 Post Get You? http://bit.ly/8eBq6e
#socialmedia

Aron Stevenson November 27, 2009 at 6:35 am

What Does 1,000 Post Get You? http://bit.ly/6VEYH6
#socialmedia

smconnection November 27, 2009 at 5:53 am

What Does 1,000 Post Get You?: It doesn't matter whether you provide the market with products or services getting r… http://bit.ly/8eBq6e

Gerd Leonhard November 27, 2009 at 5:33 am

What Does 1,000 Post Get You? http://j.mp/80jia5 Nice and thoughtful

prblogs November 27, 2009 at 5:22 am

RelationshipEcon: What Does 1,000 Post Get You?: It doesn't matter whether you provide the market with products or … http://bit.ly/8eBq6e

Achievers Network November 27, 2009 at 5:22 am

What Does 1,000 Post Get You?: It doesn't matter whether you provide the market with products or services getting r… http://bit.ly/8eBq6e

Angela Suddarth November 27, 2009 at 5:14 am

rt@JDeragon What Does 1,000 Post Get You?: This entry is part 38 of 38 in the series Social MediaThis is post numbe… http://bit.ly/8Bzf7v

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