2010: Markets Will Do The Unusual

by Jay Deragon on 12/12/2009

At the end of every year it seems everyone has a prediction of what is to come next year. Trends can lead one to predictive analysis of likely events on the horizon with some being relevant to planning and some only relative to what your actually planning to do next year.

With each year that passes one thing is certain, things will change. However the pace of change is no longer a yearly process rather it is daily.

Whether for business or personal  one change is certain, you have to learn to do more with less. Less time, less money and less excuses. The economy is in a state of flux as are the market dynamics for every market segment. If you haven’t noticed markets have been in turmoil throughout 2009 and this turmoil is changing how markets operate. Business as usual is out and business unusual is in.

What Is Unusual?

Unusual means doing things differently than you have in the past. Differently in the sense of what, who, when, where and why you do certain things. Social technology is fueling change and the primary change required to do the unusual begins with how we think.

Whether personal or professional thinking about making progress in the coming year means we need to put past, present and future changes into context that relate to our own plans.  Today the context is about communications and relationships both which are critical elements to making any gains personally or professionally.

What is unusual about communications and relationships? What is unusual is that both have dramatically shifted away from the usual. Much of the wisdom about relationships and communications is old but our culture and markets have rejected age old wisdom choosing instead to discount relations and propagate meaningless communications aimed at manipulating markets, relationships.

Markets are moving because the market behavior has changed.  Change can be good if you know what is changing and choose to adapt, adjust and use it to your advantage.

Below are some trends provided by trendwatching.com that reflect the changes happening around us and our businesses.

From Trendwatching.com

Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »

Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »

Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7. More »

Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months. More »

Online lifestyles are fueling and encouraging ‘real world’ meet-ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future. More »

To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives. More »

Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control. More »

Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers. More »

With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services. More »

2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring? More »

{ 19 comments }

Dan Wedin December 12, 2009 at 7:19 pm

change is… good? ~ 2010: Markets Will Do The Unusual | The Relationship Economy…… http://ow.ly/Lmmi

Harish Kotadia December 12, 2009 at 11:32 am

2010: Markets Will Do The Unusual http://bit.ly/4nTYSh #sCRM #PR #socialCMO

Harish Kotadia December 12, 2009 at 11:32 am

2010: Markets Will Do The Unusual http://bit.ly/4nTYSh #sCRM #PR #socialCMO

prblogs December 12, 2009 at 11:24 am

RelationshipEcon: 2010: Markets Will Do The Unusual: Markets are moving because the market behavior has changed. C… http://bit.ly/7J1VzU

Jolt Social Media December 12, 2009 at 8:15 am

2010: Markets Will Do The Unusual http://bit.ly/7J1VzU
#socialmedia

Jolt Social Media December 12, 2009 at 8:15 am

2010: Markets Will Do The Unusual http://bit.ly/7J1VzU
#socialmedia

kelvin lee December 12, 2009 at 5:52 am

2010: Markets Will Do The Unusual http://bit.ly/7X04mP

kelvin lee December 12, 2009 at 5:52 am

2010: Markets Will Do The Unusual http://bit.ly/7X04mP

The Social CEO December 12, 2009 at 5:46 am

The Social CEO 2010: Markets Will Do The Unusual: This entry is part 16 of 15 in the series Social Media Directions… http://bit.ly/6O64n2

The Social CEO December 12, 2009 at 5:46 am

The Social CEO 2010: Markets Will Do The Unusual: This entry is part 16 of 15 in the series Social Media Directions… http://bit.ly/6O64n2

Martin December 12, 2009 at 5:45 am

[email protected] 2010: Markets Will Do The Unusual: This entry is part 16 of 15 in the series Social Media DirectionsAt … http://bit.ly/6O64n2

Angela Suddarth December 12, 2009 at 5:45 am

[email protected] 2010: Markets Will Do The Unusual: This entry is part 16 of 15 in the series Social Media DirectionsAt … http://bit.ly/6O64n2

Martin December 12, 2009 at 5:45 am

[email protected] 2010: Markets Will Do The Unusual: This entry is part 16 of 15 in the series Social Media DirectionsAt … http://bit.ly/6O64n2

Angela Suddarth December 12, 2009 at 5:45 am

[email protected] 2010: Markets Will Do The Unusual: This entry is part 16 of 15 in the series Social Media DirectionsAt … http://bit.ly/6O64n2

topsy_top20k_en December 12, 2009 at 5:33 am

New blog post: 2010: Markets Will Do The Unusual http://www.relationship-economy.com/?p=7686

Aron Stevenson December 12, 2009 at 5:33 am

2010: Markets Will Do The Unusual http://bit.ly/7X04mP
#socialmedia

topsy_top20k_en December 12, 2009 at 5:33 am

New blog post: 2010: Markets Will Do The Unusual http://www.relationship-economy.com/?p=7686

Aron Stevenson December 12, 2009 at 5:33 am

2010: Markets Will Do The Unusual http://bit.ly/7X04mP
#socialmedia

smconnection December 12, 2009 at 5:24 am

2010: Markets Will Do The Unusual: Markets are moving because the market behavior has changed. Change can be good … http://bit.ly/7J1VzU

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