How Do You Find New Business?

by Jay Deragon on 12/03/2009

Linkedin PollA recent poll on Linkedin ask “What Are Your Current Business Challenges?“. Over 900 people responded and the top challenge was listed as “finding new business“.  So this begs another question “How do you find new business?”

Business Development Methods Have Changed

Business development really means the pursuit of new customers, markets and opportunities. Business development relies on market research to understand what a market is looking for or needs. Business development is also about reaching the right people with the right communications that attracts them to your solution.

Past methods of business development emphasized market research followed by investments in marketing to create awareness of your solution supported by a sales process that followed up on those interested.

Today business development is about “pulling rather than pushing” a smaller market of potential buyers who are cautious about spending.  So the real challenge for finding new business is a question of methods. In other words how can you reach your market and pull them to you more efficiently?

Today people are more likely to respond to business opportunities when they hear about solutions from the market of conversations. However if your business is not engaged in those conversations then the market isn’t likely going to find you.

It is no longer an issue of you finding new business rather it is whether the market can find your business from others who have experiences with your business.

Do you agree?

{ 10 comments }

Jack Massari February 22, 2010 at 9:19 am

What are your business challenges? http://short.to/17ka7

Steve Farnsworth December 15, 2009 at 8:30 pm

How Do You Find New Business? | http://ow.ly/MxrG

Coy Davidson December 6, 2009 at 1:33 am

How Do You Find New Business? | The Relationship Economy…… http://bit.ly/8bURoo

ingenesist December 3, 2009 at 11:17 pm

RT @JDeragon How Do You Find New Business? http://bit.ly/6NgGC5

coreyanderson December 3, 2009 at 5:25 pm

RT @HKotadia: How Do You Find New Business? http://bit.ly/7SJEuA #sCRM #PR #socmed

PR Spock December 3, 2009 at 5:17 pm

I use the ship's sensors: RT @hkotadia: How Do You Find New Business? http://bit.ly/7SJEuA #sCRM #PR #socmed

Harish Kotadia December 3, 2009 at 5:10 pm

How Do You Find New Business? http://bit.ly/7SJEuA #sCRM #PR #socmed

Business 3.0 Tech. December 3, 2009 at 11:50 am

How Do You Find New Business? http://tinyurl.com/yzau3l9 A recent poll on Linkedin ask “What Are Your Current Business Challenges?“. Over ..

Top 5k December 3, 2009 at 10:25 am

New blog post: How Do You Find New Business? http://www.relationship-economy.com/?p=8021

Amadou M. Sall December 3, 2009 at 10:25 am

RT @JDeragon: New blog post: How Do You Find New Business? http://www.relationship-economy.com/?p=8021

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