Looking at the spectrum of how people and businesses use social media we’ve categorized it into three behaviors.
- Rethinking Everything means you see how social media is systemic and thus cuts across every thing we personally and professional do. For businesses everything a business does is influenced by communications and people. Thus social media changes everything for both the good and bad depending on how you do or don’t use it.
- Copying Everybody means that rather than thinking about the systemic implications of social technology you and/or your business simply jump on the bandwagon and start doing what everyone else is doing. In other words you copy the latest trend, tool, methods without thinking about what it means strategically, operationally, professionally and personally.
- Doing Nothing means just that, nothing. You either discount its impact, don’t have time to may attention or you simply do not understand the implications of social technology on your market, your employees and your life.
Transformation means change. If you haven’t noticed change is all around us politically, socially, economically and they are global in scope. These changes represent “shifts” in how people and business will interact, earn income, communicate and live!
To thrive you must rethink everything. To survive you can copy. To withdraw and try to avoid the changes you can do nothing. What will you do? Which end are you on?
Where you are reflects what you are or are not thinking. Your activities online are transparent for the world to see. What, where, when, how and why you do things reflects your intent with the marketplace. Creating new value is revolutionary. Copying is reflective of following. Doing nothing means you have no intent to engage or serve the marketplace. Which end are you on?