I am a terrible passenger. If people don’t drive like I do well the ride becomes irritating. I like driving and have my own style of maneuvering safely through traffic. Driving takes us from point A to B and the experience teaches us the terrain, the routes and the landscape.
Our social content is a lot like driving. Creating content gives us experience in thinking about topics that are in context with out interest. Content enables us to share out thoughts with others and together we create our own terrain, new routes of thought, the routine of thinking and future landscapes. However most of all this “social stuff” does not allow us to drive rather we are passengers of the latest “social technology” that acts as the intermediary and “drives our content“.
The revolution will not be right back after a message
about a white tornado, white lightning, or white people.
You will not have to worry about a dove in your
bedroom, a tiger in your tank, or the giant in your toilet bowl.
The revolution will not go better with Coke.
The revolution will not fight the germs that may cause bad breath.
The revolution will put you in the driver’s seat.
The lyrics were not addressed to me, a white guy from the suburbs, but they spoke to me all the same. Especially that last line.
We still seem to think that progress on the Net is the work of “brands” creating and disrupting and doing other cool stuff. Those may help, but what matters most is what each of us does better than anybody or anything else. The term “content” insults the nature of that work. And of its sources.
The revolution that matters — the one that will not be intermediated — is the one that puts each of us in the driver’s seat, rather than in the back of the bus. Or on a bus at all.”
Doc Thinks Differently
Content reflects how we think about stuff. What we think creates an attraction to those that like what we think or think like we do. I like reading Doc’s content because it makes me think differently. Doc thinks differently that the market thinks. The market wants us to think their way and wants us to become their intermediaries of their thoughts, their technology and their message. In other words the market wants us all to be the passengers.
The time will come when the market will have to ride with us. That will be fun, disruptive and revolutionary. We will arrive when we are enabled to publish our intent to drive a purchase and the market will have to decide whether they want to ride with us.