Are We in the Drivers Seat?

by Jay Deragon on 01/15/2010

I am a terrible passenger. If people don’t drive like I do well the ride becomes irritating. I like driving and have my own style of maneuvering safely through traffic. Driving takes us from point A to B and the experience teaches us the terrain, the routes and the landscape.

Our social content is a lot like driving. Creating content gives us experience in thinking about topics that are in context with out interest. Content enables us to share out thoughts with others and together we create our own terrain, new routes of thought, the routine of thinking and future landscapes. However most of all this “social stuff” does not allow us to drive rather we are passengers of the latest “social technology” that acts as the intermediary and “drives our content“.

Doc Searls writes“The title of this post plays off the 1971 poem/song “The Revolution Will Not Be Televised”, by Gil Scott-Heron. The passage that stands out for me is this one:

The revolution will not be right back after a message
about a white tornado, white lightning, or white people.
You will not have to worry about a dove in your
bedroom, a tiger in your tank, or the giant in your toilet bowl.
The revolution will not go better with Coke.
The revolution will not fight the germs that may cause bad breath.
The revolution will put you in the driver’s seat.

The lyrics were not addressed to me, a white guy from the suburbs, but they spoke to me all the same. Especially that last line.

We still seem to think that progress on the Net is the work of “brands” creating and disrupting and doing other cool stuff. Those may help, but what matters most is what each of us does better than anybody or anything else. The term “content” insults the nature of that work. And of its sources.

The revolution that matters — the one that will not be intermediated — is the one that puts each of us in the driver’s seat, rather than in the back of the bus. Or on a bus at all.”

Doc Thinks Differently

Content reflects how we think about stuff. What we think creates an attraction to those that like what we think or think like we do. I like reading Doc’s content because it makes me think differently. Doc thinks differently that the market thinks.  The market wants us to think their way and wants us to become their intermediaries of their thoughts, their technology and their message.  In other words the market wants us all to be the passengers.

The time will come when the market will have to ride with us.  That will be fun, disruptive and revolutionary. We will arrive when we are enabled to publish our intent to drive a purchase and the market will have to decide whether they want to ride with us.

{ 11 comments }

Kyle Griffin May 1, 2010 at 1:37 am

Bad breath or halitosis can be easily elimated by using mouthwash with hexetidine or triclosan.;;;

ahallicks January 16, 2010 at 7:38 pm

Are We in the Drivers Seat? – http://www.relationship-economy.com/?p=8508

Mitch aka Misupilami January 16, 2010 at 9:30 am

Are We in the Drivers Seat? #social #socialmedia #economy http://ow.ly/X7ky

Online Affairs January 16, 2010 at 9:30 am

Are We in the Drivers Seat? #social #socialmedia #economy http://ow.ly/X7kF

Business 3.0 Tech. January 16, 2010 at 2:26 am

RT @MGZeuthen: Are We in the Drivers Seat? http://bit.ly/5LNjpB We still seem to think that progress on the Net is the work of “brands” …

Michael Zeuthen January 16, 2010 at 2:26 am

Are We in the Drivers Seat? http://bit.ly/5LNjpB We still seem to think that progress on the Net is the work of “brands” crea.. #socialmedia

JDeragon January 15, 2010 at 11:44 pm

The market wants us wants us to become their intermediaries. The market wants us all to be the passengers http://bit.ly/5LNjpB

JDeragon January 15, 2010 at 9:44 pm

The revolution that matters — the one that will not be intermediated http://bit.ly/5LNjpB

JDeragon January 15, 2010 at 7:44 pm

We still seem to think that progress on the Net is the work of “brands” creating & disrupting our content. It is not!. http://short.to/13mew

JDeragon January 15, 2010 at 2:44 pm

Our social content is a lot like driving. But we aren't in the drivers seat. http://short.to/13mew

Business 3.0 Tech. January 15, 2010 at 2:06 pm

Are We in the Drivers Seat? http://bit.ly/5zRhiW I am a terrible passenger. If people don’t drive like I do well the rid…

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