Social Boss, Leader or Builder?

by Jay Deragon on 01/29/2010

Most organizations attempt to improve performance by changing management methods that are more collaborative and in tune with cultural dynamics of the modern work force.

Management methods have evolved but their is a generation moving through the ranks which will demand a revoltion vs. evolution in management methods.  You could say that the modern organization is learning to become a “social organization” which reflects current market dynamics. The old organizational structure had a boss. The modern organization had a leader but the new social organization has a “builder“.

Umair Haque writes: Here are the ten principles of Constructivism (contrasted with these principles of leadership).

  1. The boss drives group members; the leader coaches them. The Builder learns from them.
  2. The boss depends upon authority; the leader on good will. The Builder depends on good.
  3. The boss inspires fear; the leader inspires enthusiasm. The Builder is inspired — by changing the world.
  4. The boss says “I”; the leader says “we”. The Builder says “all” — people, communities, and society.
  5. The boss assigns the task, the leader sets the pace. The Builder sees the outcome.
  6. The boss says, “Get there on time;” the leader gets there ahead of time. The Builder makes sure “getting there” matters.
  7. The boss fixes the blame for the breakdown; the leader fixes the breakdown. The Builder prevents the breakdown.
  8. The boss knows how; the leader shows how. The Builder shows why.
  9. The boss makes work a drudgery; the leader makes work a game. The Builder organizes love, not work.
  10. The boss says, “Go;” the leader says, “Let’s go.” The Builder says: “come.”

So the question is this: are you merely managing an organization, just leading an organization — or are you building an institution? 99.9% of the world’s leaders are, well, just leaders. But today, leadership alone can’t get you from the 20th century to the 21st.

The Transition from Leader to Builder

Corporate leaders like  being the leader. Being the leader means higher pay, maximum authority, higher profile and the final decision maker. However society has changed and people now expect to be involved in “leading” by being enabled to build innovation and pride into their work. The empowerment to build doesn’t need a leader for everyone becomes a leader when they are empowered to build vs. follow.  While people need direction the direction of a builder is a series of “questions” that are answered by the crowd, internal and external. Questions that promote continuous learning and desire to innovate without restraints.  Questions such as what, where, when, why and how does what we do, what we sell fulfill the intent of buyers?  How can we fulfill buyer intents beyond their expectations?

A builder simply ask the right questions and lets the “crowd” find and execute on the answers. Answers centric to continuously improving “people’s experience”, both internal and external, so that the organizations overriding intention is one of attraction. Attraction of the right people, the right markets and last but not least the right thinking that creates the right behavior.

So ask yourself, no ask your people are you considered a boss, a leader or a builder.  If the answer is the first two then you must make the transition to become a “builder” or you will not be able to build an attractive organization.

{ 12 comments }

James Luck January 29, 2010 at 6:18 pm

Social Boss, Leader or Builder? http://bit.ly/9NikX6

Ray Gordon January 29, 2010 at 2:53 pm

Social Boss, Leader or Builder? http://bit.ly/9NikX6

Kenny Silva January 29, 2010 at 2:09 pm

Really cool article. The last bullet point was particularly striking. The builder says “come.” Really insightful. Great stuff.

contagious ideas January 29, 2010 at 1:11 pm

RT Social Boss, Leader or Builder? | http://ow.ly/11RJR | #socialmedia #leadership #business #innovation: http://bit.ly/au2XLY

Socio Innovation January 29, 2010 at 12:35 pm

RT Social Boss, Leader or Builder? | http://ow.ly/11RJR | #socialmedia #leadership #business #innovation: http://bit.ly/97l0Jf

Jose January 29, 2010 at 12:30 pm

Social Boss, Leader or Builder? | http://ow.ly/11RJR | #socialmedia #leadership #business #innovation

The Social CEO January 29, 2010 at 11:01 am

The Social CEO Social Boss, Leader or Builder?: Most organizations attempt to improve performance by changing mana… http://bit.ly/91jIwO

JDeragon January 29, 2010 at 10:48 am

The empowerment to build doesn't need a leader for everyone becomes a leader when they r empowered to build vs. follow. http://bit.ly/c5lAfa

JDeragon January 29, 2010 at 9:50 am

The modern organization had a leader but the new social organization has a "builder". http://short.to/152kj

Jolt Social Media January 29, 2010 at 8:48 am

Social Boss, Leader or Builder? http://bit.ly/cOTN83 #socialmedia

Allen Howell January 29, 2010 at 7:01 am

Social Boss, Leader or Builder? http://bit.ly/9NikX6

Dale Lawrence January 29, 2010 at 6:35 am

Social Boss, Leader or Builder? http://bit.ly/9NikX6

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