Logical Shifts in “Social” for 2010

by Jay Deragon on 01/07/2010

I have been reading a lot of prediction for 2010 ( everyone has there own) and the ones that get my attention are not about growth and adoption rather those that address strategic shifts that will change  the marketplace. After all when the marketplace changes that means all the suppliers to the marketplace have to change. The irony is that the trends that are changing the marketplace are behavioral changes by the buyers. When buyers change suppliers have to catch up.

The behavioral changes from buyers are being fueled by the influence of all things social.  All this social stuff is empowering buyers to have greater influence over the marketplace. Fundamentally the influence is the result of communications, one to one to a million, open and transparent to the marketplace.

Suppliers are having difficulty keeping up with these changes. In 2009 many adopted social media as an extension of their advertising and marketing schemes only to find that it didn’t work. In 2010 suppliers appear to be shifting their intent to be more “social” however most will find that being social is a lot different than using social.

Now Suppliers Will Chase the “Influences of 2010”

From my perspective some of the best predictions that reflect the strategic changes in the marketplace include the following:

From  Axel Schultze 10 +1 Trends and changes for the social web 2010

  1. Twitter becoming the leading NEWS system
  2. Advertising avalanche
  3. LinkedIn’s break through
  4. The Social Business
  5. IT Department conquer the Social Web
  6. The end of Social Media Marketing
  7. Social Mobility Evolution
  8. Social media denial
  9. Listening 2.0 & Monitoring
  10. Social convergence
  11. Tools and gadgets: which examines 10

Then there is the segment predictions for AdWeek which I found relevant and useful. These predictions are segmented into the following categories:

  1. Automotive Ad Category
  2. Cable TV
  3. Consumer Packaged Goods
  4. Digital
  5. Local Broadcast
  6. Media Agencies
  7. Media Regulation
  8. Network TV
  9. Out-of-Home
  10. Print Media
  11. Pharmaceutical Ad Category
  12. Studios/Entertainment Ad Category
  13. Telecom Ad Category

Last but not least all of the above will be influenced by those that create a mind map and road map that will again change everything and every supplier will have to start over at zero.  From my perspective that will be when Doc Searls releases his new book “The Intention Economy“.  Doc’s first book, The Cluetrain Manifesto” changed how we think and this new book will change how markets behave.

All of the above seem logical and rational, at least from my perspective. What is your perspective?

{ 10 comments }

Avi Joseph January 21, 2010 at 2:15 am

Logical Shifts in "Social" for 2010 http://bit.ly/6Z0PIx via @MaritaR

Marita Roebkes January 21, 2010 at 1:59 am

Logical Shifts in "Social" for 2010 http://bit.ly/6Z0PIx

card4net January 11, 2010 at 5:54 am

Logical Shifts in "Social" for 2010 http://bit.ly/6Z0PIx

Harish Kotadia January 7, 2010 at 5:55 pm

Logical Shifts in “Social” for 2010 http://bit.ly/4pr9aG #sCRM #PR #CMO #SM

Business 3.0 Tech. January 7, 2010 at 2:30 pm

Logical Shifts in "Social" for 2010 http://bit.ly/6Z0PIx The Relationship Economy……

smconnection January 7, 2010 at 12:36 pm

Logical Shifts in “Social” for 2010: Last but not least all of the above will be influenced by those that create a… http://bit.ly/6eySjd

Jolt Social Media January 7, 2010 at 12:11 pm

Logical Shifts in “Social” for 2010 http://bit.ly/6eySjd
#socialmedia

Achievers Network January 7, 2010 at 11:05 am

Logical Shifts in “Social” for 2010: Last but not least all of the above will be influenced by those that create a… http://bit.ly/6eySjd

topsy_top20k_en January 7, 2010 at 11:05 am

Todays post: Logical Shifts in "Social" for 2010 http://www.relationship-economy.com/?p=8591 #socialmedia

prblogs January 7, 2010 at 11:05 am

RelationshipEcon: Logical Shifts in “Social” for 2010: Last but not least all of the above will be influenced by t… http://bit.ly/6eySjd

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