Monetizing all things social seems to be the current obsession in the marketplace. The primary emphasis is being placed around advertising and marketing models. Could we be missing the big picture of value create within all things social?
Conversations represent an exchange of value reflected in the information and knowledge shared. Information and knowledge is monetized in the form of productivity people and business gain from it. Is productivity the next currency?
Dan Robles writes: Hundreds of community currencies are forming across the globe. Gaming currencies are jumping back into reality. Europeans communities are calling for the authority to print their own money arguing that the fractional reserve system is like trying to recover from a war by waging more war (a novel thought).
Many people doubt that the dollar has more than a decade or so of steam left as the interest on debts mythically exceeds the total amount of money on Earth (at least in my world). Yet banks march on, heading straight for the cliff.
Governments are polarized against themselves (and in cooperation with other governments) to solve the problem – except by reducing services to the people. But isn’t this why Governments exists in the first place? Are they suggesting their own elimination? Of course not, so they issue press releases worth about as much as the photons they are printed with.
Meanwhile, corporate media is trying to dominate (and subdue) social media….ultimately, the end game will be the other way around. This short video invites the status quo to look at what people are “doing and saying with their productivity”