The landscape of all things social is changing day by day and moment by moment. The marketplace shows signs of attention deficit, not knowing or able to put meaning into changes and dynamics that are rushing into our world. The battle for our attention is being fought by the BIG while individuals and organizations wonder where is all this going and what does it mean for me.
Google recent release of “Google Buzz” has the marketplace buzzing with opinion and analysis of what it will mean for our future. There are a lot of opinions and comparisons of “networks” and related value propositions but the bottom line is what does it all mean for our future.
Jeremiah Owyang writes: Signal In A Sea of Noise: There’s an incredible amount of media and blogger noise about social networks, yet there are few viewpoints that are looking at the networks objectively minus the “killer app” hype. My career mission? To cut the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix will help. see his matrix here ( an excellent comparison.)
And The Noise Points to Where?
Noise is indeed a signal but the meaning of the noise points to something on the horizon. Noise tends to grab our attention for the moment but after the moment noise can mean something greater is happening which will manifest itself in the future. So one wonders what does all this noise mean in terms of the future rather than the moment?
Technology is fueling a different future. Just consider what is happening as a result of all the noise about Google, Facebook, Twitter and all things social. What is happening is that we the people are learning how to use all this noise to our benefit, some faster than others. The real benefits may not have totally revealed themselves but what seems obvious is that there is something big emerging underneath all the noise. That something big could represent a wave of disruption and change that few will be prepared for yet those that see it will capitalize on it and create economic value that spreads like a wildfire in California.
Hearing & Seeing Beyond the Noise
The fundamental value being created by all this noise lies in people enabled to connect, communicate and collaborate around anything and everything. The human network thrives in environments that enable learning, sharing, communicating and doing so with the aim of fulfilling intentions. The evidence of this is clear when you consider what, where, how, when and why so many people are using all things social. Google, Facebook and Twitter are just the utilities of the moment and while drawing people in the real value will be when the people will be able to fulfill their intentions without being contained in silo’s whose aim is an economic return using old models of production and commerce.
The new models of production and commerce will be enabled as technology advances and the people will be enabled to communicate, collaborate, learn, share and create commerce through a much easier and simplistic way of fulfilling intentions. The internet will evolve and become transparent when the current players tear down the walls that create waste, rework and reduced value for we the people simply looking to fulfill our individual intents.
When the walls of communications, collaborations and transactions with intent are removed the people will fuel productivity, commerce and the overall economy. Simple yet challenging for a world that thinks building silos and capturing people’s intent is a productive model for business. Give people freedom and you’ll be surprised what they will do with it. Just look at history.