Social Fringe Factor: Outside In

by Jay Deragon on 02/04/2010

On the fringes of conversations lies innovation. Innovation is what changes dynamics, markets and human behavior. While we may think of innovation being a product or service in reality innovation begins with thinking which then is transformed into words.

Words carry power when the exchange of words creates new thinking which begets new action and a change in behavior.  If you haven’t notice social media represents an exchange of thoughts communicated in words, images and video’s which creates actions from the crowd.  The crowd then vets the thoughts expressed in multiple forms of media and then decides which “thoughts” are worthy of future consideration”.

Future Considerations Come From  the Fringe Factors

A large percentage of  “0n-line conversations” can be categorized as chatter about existing things. A small percentage of conversations can be categorized as things yet existing but possibly existing with the right thinking and subsequent actions. Before social technology, which wasn’t long ago, the masses really couldn’t exchange at the rate which exist today. Today nuggets of innovation rest in the smaller percentage of conversations that are discussing and observing how social media is changing dynamics, behavior and entire markets.

So what are you considering? If you are thinking from the inside your considerations are relevant to what is not what could be. If you are sitting and thinking on the fringes of the outside you are thinking what could be then making what could be a reality by collaborating with the crowd of others seeking what could be rather than what is.  All this social stuff merely accelerates the communications which stem from the thinking of the few rather than the many.

So unless you consider the fringe from the outside you will never be able to get out from the inside. Get it?

{ 10 comments }

Alex Hall February 5, 2010 at 11:25 pm

Social Fringe Factor: Outside In – http://www.relationship-economy.com/?p=8803

JDeragon February 4, 2010 at 1:04 pm

Future Considerations Come From the Fringe Factors http://short.to/161ud

JDeragon February 4, 2010 at 11:04 am

The crowd vets the thoughts expressed in multiple forms of media then decides which r worthy of future consideration” http://short.to/161ud

Digital Consultant February 4, 2010 at 6:20 am

Today's post: Social Fringe Factor: Outside In http://bit.ly/c3wLOb http://bit.ly/dylnrR

Digital Consultant February 4, 2010 at 6:20 am

Today's post: Social Fringe Factor: Outside In http://www.relationship-economy.com/?p=8803 http://bit.ly/cG6HrA

Jolt Social Media February 4, 2010 at 6:15 am

Social Fringe Factor: Outside In http://bit.ly/cfwbf7 #socialmedia

topsy_top20k_en February 4, 2010 at 5:34 am

Today's post: Social Fringe Factor: Outside In http://bit.ly/c3wLOb

StarGazon February 4, 2010 at 5:34 am

Social Fringe Factor: Outside In /The Relationship Economy……/ – On the fringes of conversations lies … http://tinyurl.com/y94a2hu

The Social CEO February 4, 2010 at 5:28 am

The Social CEO Social Fringe Factor: Outside In: On the fringes of conversations lies innovation. Innovation is wh… http://bit.ly/bSyCy6

Angela Suddarth February 4, 2010 at 5:28 am

RT@JDeragon Social Fringe Factor: Outside In: On the fringes of conversations lies innovation. Innovation is what … http://bit.ly/bSyCy6

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