Social Media: The Last Mile is Where?

by Jay Deragon on 02/06/2010

While we witness the on-line buzz, people connecting to others from around the globe and marketers pulling people from everywhere one must wonder whether social media will change local dynamics.

The last mile of any conversation or transaction is local. Where do you buy gas? In Africa? Not likely unless you live in Africa. Where do you actually interact with relations most? Locally!

Dan Robles writes: Sure Bro…Facebook, Twitter, and Linkedin are great for broadcasting across the Ocean, but how good are they for meeting your neighbors? As wonderful as all this global chatter appears, nothing tangible happens until the rubber meets the road.

Don’t Worry, Be Neighborly…

The following video describes how the components of the next economic paradigm must act locally, but share globally. For anyone wondering what to do next or where the great opportunities are, think about building out the Last mile of Social Media.

As Dan says the last mile is where the greater opportunities really are. Right in front of you without clicking a mouse!

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{ 9 comments }

topsy_top20k_en February 6, 2010 at 7:35 pm

Today's post: Social Media: The Last Mile is Where? http://bit.ly/9i8At2 #socialmedia #strategy

ingenesist February 6, 2010 at 7:35 pm

Social Media: The Last Mile is Where? http://bit.ly/c4c3WU Ingenesist project

ingenesist February 6, 2010 at 7:34 pm

Social Media: The Last Mile is Where? http://bit.ly/c4c3WU

Dale Lawrence February 6, 2010 at 1:00 pm

Social Media: The Last Mile is Where? http://bit.ly/c4c3WU

Netpartner February 6, 2010 at 12:48 pm

Social Media: The last mile is where? http://ow.ly/14C6q #socialmedia

Allen Howell February 6, 2010 at 11:01 am

Social Media: The Last Mile is Where? http://bit.ly/c4c3WU

Friederike Scholz February 6, 2010 at 11:00 am

Social Media: The Last Mile is Where? http://bit.ly/c4c3WU

Tabitha Edwards February 6, 2010 at 10:00 am

Social Media: The Last Mile is Where? http://bit.ly/dd0mnq

Falk Hedemann February 6, 2010 at 9:58 am

Social Media: "The last mile of any conversation or transaction is local" http://bit.ly/b0BUbp /v @MediaCluster

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