Smoking Social Dope?

by Jay Deragon on 03/17/2010

Sometimes when you read, hear or watch something you wonder if these people are smoking dope or what. Dope influences the brain and the influence can cause hallucinations.

Hallucinations  involve distorted or misinterpreted real perception. Hallucinations do not mimic real perception. Hallucinations sometimes reflect “delusional perceptions”, in which a correctly sensed and interpreted genuine perception is given some additional (and typically bizarre) significance.

Now put this definition into context of social media and how and what some people and entire organizations are using it for.  Add to the increased demand for hiring people with “social media experience”, whatever that is, and you have to wonder just what dope are people smoking.

Using Dope?

In the past and today people use dope to get high, to escape reality and to bury stress. Much of dope use comes from influence of friends and society. So lets put these uses into perspective of using social media and some common behaviors.

To Get High:

  1. Hey our competitors are using it so we need to or we’ll look stupid.
  2. Hey this stuff is cool, look how many people are following us.
  3. Hey look at all the traffic we are getting from our Tweets.
  4. Hey our blog got recognition and our rank went up on (name the badge).
  5. Hey, so and so mentioned us and retweeted our post, how cool.
  6. We just hired Joe or Joan Social, now everyone will follow us.
  7. Hey we just discovered a new tool that will accelerate our content….most don’t even know about the tool.
  8. Hey, I think we just figured out something about social that no one else knows. Now watch the traffic from this post.
  9. Hey, lets copy Pepsi Refresh and give away money to our followers. After all it is a gift economy. What? You don’t understand?
  10. My guess is Facebook will own Google sooner than later. We need to add stuff to our Fan page and get more followers.

To Escape Reality

  1. Money from social media? Watch how much we’ll sell this month from Twitter and Facebook. No, we can’t measure that but we know that is what is causing sales to increase.
  2. You want more sales well just push out more ads on Facebook.
  3. Hurry up and hire someone that understands this social stuff. Once they are hired we’ll make them the face on our brand everywhere and oh yeah make sure they Tweet for me as well.
  4. We need a group in Linkedin, Facebook, List on Twiiter, Community in Ning and we need to get the tech guys to create our own community. Then we can suck all our customers into these places and capture their attention and emails.
  5. Make sure our TV ads tell people to follow us on Twitter. Why? Because we need to collect people. Why I don’t know yet but when I do I’ll be sure to educate you.

To Bury Stress

  1. Using all this social stuff is well social. I’d rather talk to my friends than do my work.
  2. Honey, not right now I am busy chatting with people I don’t know on Facebook.
  3. Oh great, corporate wants to create a social policy to tell us what we can’t do on-line. Who really cares, I’ll just set up a new profile with a bogus name or slip some friends some juicy information and let them Tweet it.
  4. I like all this social stuff because now I have a voice and no one can shut me up regardless of what I say.
  5. You want me to produce results with this stuff? You simply don’t understand the nature of all things social so how can I explain to you that which you don’t understand?

Sound familiar?

Maybe not in those specific words but based on the markets demand for all things social and the subsequent activities created one must wonder what social dope everyone is smoking.

Excuse me while I take a hit from my Tweet friends.

{ 32 comments }

Jessica October 19, 2010 at 5:34 am

Smoking is also one of the reasons for global warming. It’s a fact.

demien sayer July 26, 2010 at 10:05 pm

Not to know is bad, not to wish to know is worse. Keep spreading your
profound knowledge and wisdom

paulsmithuk April 1, 2010 at 9:08 am

RT @endafk: RT @TopsyRT: Smoking Social Dope? http://bit.ly/bwfUpY – a great piece, challenging some of the fuzzy thinking around social media

Alex Hall March 18, 2010 at 10:56 pm

http://www.relationship-economy.com/?p=9147 – Have a read – Smoking Social Dope?

axzm March 18, 2010 at 1:40 pm

RT @TopsyRT: Smoking Social Dope? http://bit.ly/bwfUpY via

Tim Conley March 18, 2010 at 1:19 pm

RT @JDeragon: Are marketers smoking social dope? http://short.to/1musk

aysegul yuksel March 18, 2010 at 6:34 am
Semacraft March 18, 2010 at 4:05 am

Getting high on social dope? Interesting perspective http://ow.ly/1nFPF

Muchiri Nyaggah March 18, 2010 at 4:05 am

Getting high on social dope? Interesting perspective http://ow.ly/1nFPv

Rooftopping March 18, 2010 at 2:14 am

based on demand for all things social & subsequent activities created one wonders what social dope everyone is smoking. http://tiny.cc/nrE4i

textpack March 18, 2010 at 1:25 am

Smoking social dope? How and what some people and entire organizations are using it for http://bit.ly/9eBRIu

topsy_top20k_en March 17, 2010 at 4:12 pm

Today's post: Smoking Social Dope? http://bit.ly/c83Qnp

JDeragon March 17, 2010 at 4:12 pm

Using social media without being "social" is like smoking dope to escape reality. R U smoking social dope? http://short.to/1musk

socialsprouts March 17, 2010 at 1:18 pm

RT @Jon_Ferrara: We all Just Smoking Social Dope? Or have we found a new way to do an old thing? Be Social, people buy… http://ow.ly/1nspI

JDeragon March 17, 2010 at 1:11 pm

Are marketers smoking social dope? http://short.to/1musk

JonFerrara SocialCRM March 17, 2010 at 12:31 pm

We all Just Smoking Social Dope? Or have we found a new way to do an old thing? Be Social, people buy from friends. http://ow.ly/1nspI #scrm

Scott Scanlon March 17, 2010 at 12:11 pm

Great mashup of some of the most common quotes and annoyances of new media. Reality is good. I subscribe to tons of trade publications and I bet 90% of what you have above is contained in them weekly. Great post!

JDeragon March 17, 2010 at 11:13 am

Based on the markets behavior you wonder who is smoking social dope. http://short.to/1musk

Suzanne Arthur March 17, 2010 at 10:47 am

Great analogy. It seems to me that we are stewing in inter-connectivity. That’s not a bad thing, we’re discovering how quickly ideas can spread and gain momentum. However, it’s pretty clear that most of the ideas spreading are (at best) too trivial to be really interesting. When you’re high, even the dumbest ideas can sound fantastic!

dan March 17, 2010 at 8:02 am

I think you hit on something interesting. By many reports, especially coming out of SXSW, there is a huge lull in innovation as if we’ve hit a plateau and can’t find a way through to the next level. Rehashing old news hoping it will come out different. All the “experts” have spoken their piece.

JobShoots March 17, 2010 at 6:33 am

Smoking Social Dope? http://bit.ly/akZjXM #news #socialmedia

JobShoots March 17, 2010 at 6:33 am

Smoking Social Dope? http://bit.ly/akZjXM #news #socialmedia

Brendan McManus March 17, 2010 at 6:29 am

Smoking Social Dope? http://bit.ly/bAd97h #news #socialmedia

Face to Facebook March 17, 2010 at 6:24 am

RT @liquida #SMM Smoking Social Dope? – Sometimes when you read, hear or watch something you wonder if these people… http://ow.ly/16Pc8Y

prblogs March 17, 2010 at 5:36 am

RelationshipEcon: Smoking Social Dope?: one must wonder what social dope everyone is smoking.

Excuse me while I t… http://bit.ly/abCyzl

Aron Stevenson March 17, 2010 at 5:36 am

Smoking Social Dope? http://bit.ly/bRnmAf #socialmedia

Achievers Network March 17, 2010 at 5:36 am

Smoking Social Dope?: one must wonder what social dope everyone is smoking.

Excuse me while I take a hit from my … http://bit.ly/abCyzl

Allen Howell March 17, 2010 at 5:36 am

RT @TopsyRT: Smoking Social Dope? http://bit.ly/bwfUpY

StarGazon March 17, 2010 at 5:33 am

Smoking Social Dope? /The Relationship Economy……/ – Sometimes when you read, hear or watch something … http://tinyurl.com/ylle3uh

Angela Suddarth March 17, 2010 at 5:06 am

[email protected] Smoking Social Dope?: Sometimes when you read, hear or watch something you wonder if these people are… http://bit.ly/bqRStW

The Social CEO March 17, 2010 at 5:06 am

The Social CEO Smoking Social Dope?: Sometimes when you read, hear or watch something you wonder if these people … http://bit.ly/bqRStW

JDeragon March 17, 2010 at 5:05 am

Today's post: Smoking Social Dope? http://bit.ly/c83Qnp

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