Social Job Postings: Ridiculous?

by Jay Deragon on 03/22/2010

As you can see from the graph in this post the demand for “social media skills” is and will continue to rise.

However one must wonder if those doing the hiring actually know and understand who they are hiring and what skills are required to create new value for the organization.

Lets Look at What Firms are Asking For

Here is a job posting for a national music label looking to hire someone “who understands how to utilize the social media space”. My comments are inserted in red.

Job Description:
We are looking for an experienced and skilled marketer who understands how to utilize the social media space to increase and leverage brand awareness; who has experience developing innovative social media and online marketing campaigns and content to deliver on business and on brand goals. (what are the goals?) The right candidate will be a strategic and creative thinker with the ability to take larger strategy and insights and translate into ideas and executable plans in the social media space. Will leverage the voice of the customer to drive ratings, online traffic and revenue for our businesses. (you mean your firm currently doesn’t know how to do this?)

Manages the event marketing team and develop social media strategic recommendations for the implementation of promotions and promotional programs including events, trade shows, conferences, sweepstakes, contests, and third party sponsorships to drive brand awareness and tune-in for the channel. (How many people really have experience with social media strategies?)

Interfaces and provides ongoing co-management of our online social media presence with music strategy; develops new and leverages existing social media partners and channels.

Ensure all social media strategies and tactics support company marketing objectives. Integrate with digital team for effective placement on our website and mobile. Integrate and prioritize the social networking marketing needs of multiple departments.

Participates in writing agency RFPs and case studies, and manages social network profiles, fan pages, etc. for all our relevant shows and brand extensions.

Experience Required:

Minimum 5 years experience overseeing social media and/or digital marketing. Prior media company experience preferred. (Do you think many people have 5 years experience, when all things social are barely 5 years old, and is prior media company experience relevant?}
Solid understanding and working knowledge of online social networking, blogs, search and analytics tools, new and developing platforms, and general Web 2.0. (how would you determine “solid understanding and working knowledge?)
Must be conversant with current/evolving social media strategies and sites, measurement tools, technologies and knowledge of social media marketing industry benchmarks. (if social media is in a constant state of change what good is benchmarks?)
Proven ability to champion social media to multiple stakeholders: internal and external departments, executives and outside agencies/partners.

Educational Requirements:

Bachelor’s degree in marketing or new media preferred. (who has a degree in new media?)
Only candidates meeting the experience and education requirements noted above will be considered. (wonder if anyone applying will be able to meet these requirements?)

If you don’t know what to ask for then how do you expect to get what you need? If you first don’t understand what you are hiring for then how do you know that you are indeed hiring someone that does?

Hiring social media champions means that your organization doesn’t understand social media and thus will never become a champion. Make sense?

BTW: The job that goes with this post pays less than $60K a year. Yet the description ask for someone whose knowledge and experience justifies in excess of $100k a year. Even social media job descriptions make organizational knowledge transparent.

{ 29 comments }

gonoObseveree February 1, 2012 at 9:52 am
Rock Ballads CD May 25, 2010 at 4:50 am

Great posts & Good site….

2morrowKnight March 24, 2010 at 1:25 pm

Social Job Postings: Ridiculous? I don't think so… http://ow.ly/1pQRB /via @SocialNetDaily

ali abbas March 24, 2010 at 3:01 am

RT @SocialNetDaily: Social Job Postings: Ridiculous? I don't think so… http://ow.ly/1pQRB

kmtuhin March 24, 2010 at 3:01 am

Social Job Postings: Ridiculous? I don't think so… http://ow.ly/1pQRB @SocialNetDaily

Social Media March 24, 2010 at 3:00 am

Social Job Postings: Ridiculous? I don't think so… http://ow.ly/1pQRB

Ken Banks March 24, 2010 at 3:00 am

Social Job Postings: Ridiculous? I don't think so… http://ow.ly/1pQQs

Stefanie Blackburn March 23, 2010 at 2:49 am

social media news – <b>Social</b> Job Postings: Ridiculous? | The Relationship Economy…… http://goo.gl/fb/GAVc

Daniel Christadoss March 22, 2010 at 7:42 pm

RT @JDeragon: Hiring social media champions means your organization doesn’t understand social media & thus will never become a champion http://is.gd/aSIBm

JDeragon March 22, 2010 at 7:41 pm

Hiring social media champions means your organization doesn’t understand social media & thus will never become a champion http://is.gd/aSIBm

JDeragon March 22, 2010 at 5:41 pm

who has a degree in new media? wonder if anyone applying will be able to meet these requirements?http://is.gd/aSIBm

Lauren DeLisaColeman March 22, 2010 at 4:28 pm

RT @JDeragon: (if social media is in a constant state of change what good is benchmarks? http://short.to/1pik4

JDeragon March 22, 2010 at 3:42 pm

(if social media is in a constant state of change what good is benchmarks? http://short.to/1pik4

andrew washington March 22, 2010 at 12:54 pm

Social Job Postings: Ridiculous? | The Relationship Economy…… http://bit.ly/cjBnMR

Jolt Social Media March 22, 2010 at 11:48 am

Social Job Postings: Ridiculous? http://bit.ly/ab5P2Q #socialmedia

JDeragon March 22, 2010 at 9:43 am

How many people really have experience with social media strategies?http://is.gd/aSIBm

topsy_top20k March 22, 2010 at 9:43 am

Today's post: Social Job Postings: Ridiculous? http://bit.ly/awVJvV

dan March 22, 2010 at 8:48 am

Great post Jay, Let’s not forget the price of leverage. Any career professional with “leverage” on value generally gets a percentage of that value; Author, celebrity, architects, lawyers, real estate agents, wall street quants, etc.

Social Media is a very high leverage device. Any CEO who thinks that they can get something for nothing will get, nothing.

JDeragon March 22, 2010 at 7:41 am

Here is a job posting for a national music label looking to hire someone “who understands how to utilize social media”http://is.gd/aSIBm

Allen Howell March 22, 2010 at 7:13 am

RT @TopsyRT: Social Job Postings: Ridiculous? http://bit.ly/9iU3bH

Brendan McManus March 22, 2010 at 7:05 am

Social Job Postings: Ridiculous? http://bit.ly/c9DKsh #news #socialmedia

Sherman Mohr March 22, 2010 at 6:37 am

Great point Jay…my favorite in the posting was the desire for 5 years experience with a degree in “New Media” …if one did find a degreed kid with a new media degree…there would be no chance it would come with five years experience in a space barely five years old. Marketing experience with social media tools and strategic integration skills is where I see the sweet spot for corporations.

JobShoots March 22, 2010 at 6:35 am

Social Job Postings: Ridiculous? http://bit.ly/cgMslf #news #socialmedia

JobShoots March 22, 2010 at 6:35 am

Social Job Postings: Ridiculous? http://bit.ly/cgMslf #news #socialmedia

StarGazon March 22, 2010 at 5:32 am

Social Job Postings: Ridiculous? /The Relationship Economy……/ – As you can see from the graph in this … http://tinyurl.com/yercsk5

Achievers Network March 22, 2010 at 5:17 am

Social Job Postings: Ridiculous?: Hiring social media champions means that your organization doesn't understand so… http://bit.ly/ab5P2Q

Aron Stevenson March 22, 2010 at 5:17 am

Social Job Postings: Ridiculous? http://bit.ly/8X5FAG #socialmedia

prblogs March 22, 2010 at 5:17 am

RelationshipEcon: Social Job Postings: Ridiculous?: Hiring social media champions means that your organization doe… http://bit.ly/ab5P2Q

JDeragon March 22, 2010 at 5:03 am

Today's post: Social Job Postings: Ridiculous? http://bit.ly/awVJvV

Comments on this entry are closed.

{ 9 trackbacks }

Previous post:

Next post: