Does Social Waste Productivity?

by Jay Deragon on 03/29/2010

While all things social are being touted as innovative ways to “produce things” the reality is that all things social are currently non-productive.

You might say that social is much more productive than traditional advertising and marketing methods. However that is like saying that your car goes faster using higher octane gasoline, it doesn’t but it cost more.

Does the increase in hiring people with knowledge about all things social represent more production? NOT! Does having to create on-line content, maintain all those profiles, keep up with the daily technological advances and follow every word from the most popular represent a gain in productivity? Not!

So we must begin to ask how can we use all things social to improve productivity gains? Your next question is likely why?

Non Productive Activities Hurt Results

We wonder why much of the on-line dialog about social media is about ROI. Everyone is coming up with metrics to justify the investment of time and money to create and manage all things social. Subsequently we see quantitative and qualitative measures used to again justify investments in all things social.  Does anyone ever consider the time, energy and money spent trying to define and measure justification of social may be non-productive?

Productivity in Economics is simply the ratio of how much you can produce (Output), based on the resources available (Inputs). This is usually linked to production theory.

Production refers to the economic process of converting of inputs into outputs and is a field of study in microeconomics. Production uses resources to create a good or service that is suitable for exchange.

Production is a process, and as such it occurs through time and space. Because it is a flow concept, production is measured as a “rate of output per period of time”. Production is more efficient when the same output results from less input.

While the internet has advanced some productivity in many ways it is still very non-productive. There are 1,000’s of communities discussing KM, SC, Economics etc etc etc. None of which are able to inventory relevant and relative “knowledge assets” and parse them into “smart databases” for use for the many.

We are still stuck with key words and categories which are meaningless. The context of content loses meaning without being tied to a taxonomy or any “onomy” of sort. Subsequently content is for the moment because who has time to read and create a “logic tree” from dozens, hundreds or thousands of “post” wrapped in irrelevant containers.

Things will change soon but until then all of us have to decide what is and isn’t productive in terms of use of our time and individual knowledge assets.

The next phase of the internet will be driven by “knowledge inventories” created by individual knowledge assets” which can be accessed systemically rather then rest in silos of meaningless context which are very non productive. The next iteration of the internet will raise productivity when “accessing knowledge assets” is designed with intent, efficiency and effectiveness. Knowledge assets rest in the minds of those who have value to add to improving anything. When improvements are driven by knowledge productivity goes up. When productivity goes up everyone benefits.

However, sometimes we have to do non-productive things to learn how to be productive.

{ 24 comments }

Alex Hall April 2, 2010 at 1:25 am

Interesting read: Does Social Waste Productivity? – http://www.relationship-economy.com/?p=9407

Allen Webstar March 30, 2010 at 2:41 am

Does Social Waste Productivity? http://bit.ly/aujsPP

Abang Edwin SA March 29, 2010 at 9:50 pm

Does Social Waste Productivity? | The Relationship Economy…… http://bit.ly/b7F7fI (RT @craigbroussard)

Harish Kotadia March 29, 2010 at 9:08 pm

Does Social Waste Productivity? http://bit.ly/bqYhhT #sCRM #PR #analytics

Karl Yeh March 29, 2010 at 5:39 pm

Does Social Waste Productivity? http://ow.ly/1snqD A quick mental break increases productivity.

JDeragon March 29, 2010 at 4:20 pm

We are still stuck with key words and categories which are meaningless. The context of content loses meaning http://bit.ly/agMnJ0

Business 3.0 Tech. March 29, 2010 at 4:01 pm

The next iteration of the internet will raise productivity by “accessing knowledge assets” …http://bit.ly/agMnJ0 — semantic web baby!

JDeragon March 29, 2010 at 3:58 pm

The next iteration of the internet will raise productivity by “accessing knowledge assets” …http://bit.ly/agMnJ0

Dr. Marco Dick March 29, 2010 at 8:28 am

RT @OnlineAffairs: Does #SocialMedia Waste #Productivity ? http://ow.ly/1s6af

Online Affairs March 29, 2010 at 8:24 am

Does #SocialMedia Waste #Productivity ? http://ow.ly/1s6af

Todd Lohenry March 29, 2010 at 7:19 am

Does Social Waste Productivity? | The Relationship Economy…… http://ow.ly/16V4tK

Todd Lohenry March 29, 2010 at 7:19 am

Does Social Waste Productivity? | The Relationship Economy…… http://ow.ly/16V4tL

Jerry Bader March 29, 2010 at 7:18 am

Does Social Waste Productivity? | The Relationship Economy…… http://ow.ly/16V4tN

JonFerrara SocialCRM March 29, 2010 at 6:56 am

Does Social Access by Team Members Waste Productivity? – http://ow.ly/1s3VT

Allen Howell March 29, 2010 at 6:33 am

RT @TopsyRT: Does Social Waste Productivity? http://bit.ly/aujsPP

Joe Grasso March 29, 2010 at 5:52 am

Does Social Waste Productivity?: Things will change soon but until then all of us have to decide what i… http://bit.ly/aoFKmd [email protected]

smconnection March 29, 2010 at 5:52 am

Does Social Waste Productivity?: Things will change soon but until then all of us have to decide what is and isn’t… http://bit.ly/9sR40g

Aron Stevenson March 29, 2010 at 5:20 am

Does Social Waste Productivity? http://bit.ly/aoFKmd #socialmedia

Achievers Network March 29, 2010 at 5:20 am

Does Social Waste Productivity?: Things will change soon but until then all of us have to decide what is and isn’t… http://bit.ly/9sR40g

prblogs March 29, 2010 at 5:20 am

RelationshipEcon: Does Social Waste Productivity?: Things will change soon but until then all of us have to decide… http://bit.ly/9sR40g

topsy_top20k March 29, 2010 at 5:20 am

The Social CEO Does Social Waste Productivity?: While all things social are being touted as innovative ways to “pr… http://bit.ly/aSBTyp

StarGazon March 29, 2010 at 5:02 am

Does Social Waste Productivity? /The Relationship Economy……/ – While all things social are being touted … http://tinyurl.com/yfhnbdn

Angela Suddarth March 29, 2010 at 4:55 am

[email protected] Does Social Waste Productivity?: While all things social are being touted as innovative ways to “produ… http://bit.ly/aSBTyp

The Social CEO March 29, 2010 at 4:55 am

The Social CEO Does Social Waste Productivity?: While all things social are being touted as innovative ways to “pr… http://bit.ly/aSBTyp

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