The Emergence of a “Know” Profile

by Jay Deragon on 03/09/2010

We all have profiles of ourselves everywhere. Our profiles “contain” relevant information about our educations, experience and interest. Every time we “tweet” or write a post the context of what we share is also a reflection of our “profile“.

The word “profile” carries many meanings including:

  1. a verbal, arithmetical, or graphic summary or analysis of the history, status, etc., of a process, activity, relationship,or set of characteristics:
  2. an informal biography or a concisely presented sketch of the life and character of a person.
  3. set of characteristics or qualities that identify a type or category of person or thing:
  4. a description of behavioral and personality traits of a person compared with accepted norms or standards.

Given the progress of technology in the near future our “profiles” will integrate our individual “knowledge inventory” relevant to intellectual, social, creative and spiritual capital we all possess. Today our profiles are not integrated into a “taxonomy” of knowledge assets that one would find in places like Amazon, Encyclopedia Britannica or the Library of Congress. Rather our current profiles rest in contextual containers that reflect “key words” that create our on-line identity. The problem is that none of the “contextual containers” are integrated into a taxonomy that indexes the “knowledge assets” each of us possesses.

Why The “Know” Profile Will Emerge

Content on the net represents various forms of knowledge. Content is produced, propagated and published by people. Content attracts people whom have an affinity to the context of the content as it relates to what people want to “know“.  What people know is a reflection of their intellectual capital.

People socialize around content which again is produced by people. Popular content may reflect creative perspectives, innovation, new ideas and insights. People also migrate to other people based on spiritual capital meaning common beliefs, principles and practices.

People socialize around content which again is produced by people. The sphere of influence that attracts people to other people represents the collective value attributed by the four elements of “knowledge assets“. The collective value of our individual knowledge assets represent “social currency” that most of us share freely.

Now imagine being able to access a “Knowledge Inventory” that indexed people who have the right combination of “knowledge assets” that could be used to solve whatever problem people  or organizations seek to solve. The Knowledge Inventory would be build by categorizing our individual knowledge assets into the following capital indexes that could be measured and vetted over time:

  1. Intellectual Capital reflects a taxonomy of knowledge  gained from our education, experience, relationships and organizations. The common definition of intellectual capital includes relational capital, human capital and organizational capital.
  2. Social capital is a sociological concept used in business, economics, organizational behaviour, political science, public health and the social sciences in general to refer to connections within and between social networks.
  3. Creative capital implies is a mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.
  4. Spiritual capital is a concept that involves the quantification of the value to individuals, groups and society of spiritual, moral or psychological beliefs and practices.

The Value of Creating a “Know” Profile

Whether an individual, organization or society at large having access to the right “knowledge” at the right time represents a significant increase in productivity. Productivity is what fuels the economy. Any economy is tied to productivity. Economic growth is defined as any production increase of a business or nation (whatever you are measuring). Real economic growth consists of two components. These components are an increase in production input and an increase in productivity. (Genesca & Grifell 1992, Saari 2006)

The value of accessing the right knowledge assets applied to any given problem, any new innovation or market opportunity is increased productivity. People are the “containers” of knowledge. Being able to create a knowledge inventory accessible to everyone enables everyone to increase productivity. Doing so would fuel a new economy based on a new currency and everyone could become their own “knowledge corporation”.

Shoot it down or move it forward.

{ 46 comments }

leonard mazilu September 20, 2010 at 6:27 pm

Like wise simple

James Lee April 26, 2010 at 6:51 pm

RT @TopsyRT: The Emergence of a "Know" Profile http://bit.ly/br0ALX

Dan Zwicker April 2, 2010 at 7:39 am

The productive value of our human capital.
http://www.relationship-economy.com/?p=9062

Alex Hall March 11, 2010 at 10:47 pm

The Emergence of a “Know” Profile – http://www.relationship-economy.com/?p=9062

Semacraft March 11, 2010 at 12:00 pm

The value of creating a 'know' profile http://ow.ly/1gWoI

Muchiri Nyaggah March 11, 2010 at 12:00 pm

The value of creating a 'know' profile http://ow.ly/1gWoA

breizh2008 March 10, 2010 at 8:56 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jderagon http://3.ly/MgBq

textpack March 10, 2010 at 12:09 am

Given the progress of technology in the near future our “profiles” will integrate our individual “knowledge inventory” http://bit.ly/bSeinW

Anne Louise Currie March 9, 2010 at 2:23 pm

I'm going to need to think about this one… RT Reading "The Emergence of a 'Know' Profile" by @jaybaer http://3.ly/MgBq (via @briansolis)

janlgordon March 9, 2010 at 2:18 pm

The Emergence of a "Know" Profile http://bit.ly/br0ALX RT @TopsyRT: Very powerful, must read! #socialmedia

Harish Kotadia March 9, 2010 at 2:16 pm

The Emergence of a “Know” Profile http://bit.ly/brabHe #sCRM #PR #analytics

Lisa Oram March 9, 2010 at 12:51 pm

Reading "The Emergence of a 'Know' Profile" by @jderagon http://3.ly/MgBq (via @briansolis) {?spiritual inclusion}

Cali Morrison March 9, 2010 at 11:59 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jderagon http://3.ly/MgBq

Jaymes H Beatty March 9, 2010 at 11:18 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jderagon http://3.ly/MgBq

tracyulin March 9, 2010 at 11:16 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jderagon http://3.ly/MgBq

Anthony Weiler March 9, 2010 at 11:06 am

RT @TopsyRT: What is a "Know" profile? … It's a new idea that's making a lot of sense http://bit.ly/br0ALX

Raquel Cerezo March 9, 2010 at 10:59 am

Las personas como "contenedores" d conocimiento. Útil si necesitas justificar xq 1 red socioprofesional en tu cia. http://bit.ly/b2M4WQ

Brian Solis March 9, 2010 at 10:48 am

Reading "The Emergence of a 'Know' Profile" by @jderagon http://3.ly/MgBq

Marjanne Pearson March 9, 2010 at 10:42 am

RT @Urbanverse: How to Profile Knowledge from @jderagon http://3.ly/MgBq (via @jaybaer @briansolis)

Cindy FrewenWuellner March 9, 2010 at 10:39 am

How to Profile Knowledge. RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jaybaer http://3.ly/MgBq

Cercone Brown & March 9, 2010 at 10:38 am

RT @TopsyRT: The Emergence of a "Know" Profile http://bit.ly/br0ALX

heatherrook March 9, 2010 at 10:33 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jaybaer http://3.ly/MgBq

Jay Baer March 9, 2010 at 10:33 am

@briansolis That's a super cool post ( http://3.ly/MgBq ), but that one is from @jderagon not me.

Bec March 9, 2010 at 10:32 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jaybaer http://3.ly/MgBq

Ryan Schoenefeld March 9, 2010 at 10:30 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jaybaer http://3.ly/MgBq

Brian Solis March 9, 2010 at 10:28 am

Reading "The Emergence of a 'Know' Profile" by @jaybaer http://3.ly/MgBq

JDeragon March 9, 2010 at 10:01 am

The problem is that none of the “contextual containers” are integrated into a taxonomy that indexes the “knowledge assets”http://is.gd/a27qO

JDeragon March 9, 2010 at 8:02 am

Given the progress of technology in the near future our “profiles” will integrate our individual “knowledge inventory”http://bit.ly/9cPAjG

MaryAnnHalford March 9, 2010 at 7:43 am

What is your "know" profile? RT @TopsyRT: The Emergence of a "Know" Profile http://bit.ly/br0ALX

ricardoroman March 9, 2010 at 7:29 am

RT @tdebaillon: The Emergence of a “Know” Profile http://bit.ly/b2M4WQ by @JDeragon [Knowledge, not reputation, is our social currency] …

Thierry de Baillon March 9, 2010 at 7:15 am

The Emergence of a “Know” Profile http://bit.ly/b2M4WQ by @JDeragon [Knowledge, not reputation, is our social currency] cc @VenessaMiemis

Michael Josefowicz March 9, 2010 at 6:29 am

You make some very useful distinctions. I’d like to push out just one. A profile is no longer limited to what one says, but has grown to include what you have done. Observable, unambiguous behavior in the past, is the best predictor of possible behaviors going forward.

A previously impossible experience is that others are now able to see not only what I “say” as an indicator of “What I know” but the other is able to see what I’ve done.

The point is that what I say is a conscious act of words (taken in a sense to include pictures and sounds) created in a specific context to satisfy a certain need. The analysis problem is that what I say in a particular context is critically affected by both the context in which I am saying it, and the context in which I live my life. e.g.The politician bullshit effect.

The bread crumb of what I’ve done is not subject to the same constraints nor is it as easily controlled over a long time frame. By seeing what you’ve done, I can infer a context for what you say.

As that context becomes richer, I can speak more freely and I can more precisely understand the words you publish. The precision of understanding radically reduces the speed and access of communication exchange.

Which goes to your other distinctions, but I don’t want to clog this thread, except to add on “People are the “containers” of knowledge.” It might be more useful frame it something more like “people are movers of knowledge.” Individuals can remix the symbols that come from their experience and now the experience of many others. This might help to find the words to more precisely describe that the store “knowledge” resides in the network, not in a person.

Christopher McCann March 9, 2010 at 6:20 am

RT @JDeragon The Emergence of a Know Profile http://bit.ly/9nm0if (via @oscarberg) <like the division of things>

Oscar Berg March 9, 2010 at 6:15 am

RT @JDeragon The Emergence of a Know Profile http://bit.ly/9nm0if

Venessa Miemis March 9, 2010 at 6:14 am

hey jay,

nice post! i’ve been working on this very same idea – i’m actually just finishing up a post this morning. we must be on to something!

i discussed this on nokia’s IDEASproject website a few months ago, check it out! http://www.ideasproject.com/people.webui?id=4666

let’s see how we can flesh this out

p.s. – tangentially related, check out superfluid (https://superfluid.biz/), time banking (http://www.timebanks.org/) ITEX (http://www.itex.com/) and the Metacurrency Proejct (http://metacurrency.org/) for some ideas on alternative currencies.

- @venessamiemis

Allen Howell March 9, 2010 at 6:02 am

I am ready to move it forward. After working in the old system which always looks backwards at past performance to judge value it is time for a new system that looks at present knowledge and future potential.

Allen Howell March 9, 2010 at 6:00 am

RT @TopsyRT: The Emergence of a "Know" Profile http://bit.ly/br0ALX

topsy_top20k_en March 9, 2010 at 5:34 am

Today's post: The Emergence of a "Know" Profile http://bit.ly/9nm0if

StarGazon March 9, 2010 at 5:34 am

The Emergence of a “Know” Profile /The Relationship Economy……/ – We all have profiles of ourselves … http://tinyurl.com/y9moeuv

Achievers Network March 9, 2010 at 5:11 am

The Emergence of a “Know” Profile: The value of accessing the right knowledge assets applied to any given problem,… http://bit.ly/8ZGj4w

smconnection March 9, 2010 at 5:11 am

The Emergence of a “Know” Profile: The value of accessing the right knowledge assets applied to any given problem,… http://bit.ly/8ZGj4w

Joe Grasso March 9, 2010 at 5:11 am

The Emergence of a “Know” Profile: The value of accessing the right knowledge assets applied to any giv… http://bit.ly/d5CCQ5 RT@JDeragon

Aron Stevenson March 9, 2010 at 5:11 am

The Emergence of a “Know” Profile http://bit.ly/d5CCQ5 #socialmedia

Angela Suddarth March 9, 2010 at 5:05 am

RT@JDeragon The Emergence of a “Know” Profile: We all have profiles of ourselves everywhere. Our profiles “contain… http://bit.ly/dgwCTb

The Social CEO March 9, 2010 at 5:05 am

The Social CEO The Emergence of a “Know” Profile: We all have profiles of ourselves everywhere. Our profiles “cont… http://bit.ly/dgwCTb

JDeragon March 9, 2010 at 5:04 am

Today's post: The Emergence of a "Know" Profile http://bit.ly/9nm0if

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