The Emergence of a “Know” Profile

by Jay Deragon on 03/09/2010

We all have profiles of ourselves everywhere. Our profiles “contain” relevant information about our educations, experience and interest. Every time we “tweet” or write a post the context of what we share is also a reflection of our “profile“.

The word “profile” carries many meanings including:

  1. a verbal, arithmetical, or graphic summary or analysis of the history, status, etc., of a process, activity, relationship,or set of characteristics:
  2. an informal biography or a concisely presented sketch of the life and character of a person.
  3. set of characteristics or qualities that identify a type or category of person or thing:
  4. a description of behavioral and personality traits of a person compared with accepted norms or standards.

Given the progress of technology in the near future our “profiles” will integrate our individual “knowledge inventory” relevant to intellectual, social, creative and spiritual capital we all possess. Today our profiles are not integrated into a “taxonomy” of knowledge assets that one would find in places like Amazon, Encyclopedia Britannica or the Library of Congress. Rather our current profiles rest in contextual containers that reflect “key words” that create our on-line identity. The problem is that none of the “contextual containers” are integrated into a taxonomy that indexes the “knowledge assets” each of us possesses.

Why The “Know” Profile Will Emerge

Content on the net represents various forms of knowledge. Content is produced, propagated and published by people. Content attracts people whom have an affinity to the context of the content as it relates to what people want to “know“.  What people know is a reflection of their intellectual capital.

People socialize around content which again is produced by people. Popular content may reflect creative perspectives, innovation, new ideas and insights. People also migrate to other people based on spiritual capital meaning common beliefs, principles and practices.

People socialize around content which again is produced by people. The sphere of influence that attracts people to other people represents the collective value attributed by the four elements of “knowledge assets“. The collective value of our individual knowledge assets represent “social currency” that most of us share freely.

Now imagine being able to access a “Knowledge Inventory” that indexed people who have the right combination of “knowledge assets” that could be used to solve whatever problem people  or organizations seek to solve. The Knowledge Inventory would be build by categorizing our individual knowledge assets into the following capital indexes that could be measured and vetted over time:

  1. Intellectual Capital reflects a taxonomy of knowledge  gained from our education, experience, relationships and organizations. The common definition of intellectual capital includes relational capital, human capital and organizational capital.
  2. Social capital is a sociological concept used in business, economics, organizational behaviour, political science, public health and the social sciences in general to refer to connections within and between social networks.
  3. Creative capital implies is a mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.
  4. Spiritual capital is a concept that involves the quantification of the value to individuals, groups and society of spiritual, moral or psychological beliefs and practices.

The Value of Creating a “Know” Profile

Whether an individual, organization or society at large having access to the right “knowledge” at the right time represents a significant increase in productivity. Productivity is what fuels the economy. Any economy is tied to productivity. Economic growth is defined as any production increase of a business or nation (whatever you are measuring). Real economic growth consists of two components. These components are an increase in production input and an increase in productivity. (Genesca & Grifell 1992, Saari 2006)

The value of accessing the right knowledge assets applied to any given problem, any new innovation or market opportunity is increased productivity. People are the “containers” of knowledge. Being able to create a knowledge inventory accessible to everyone enables everyone to increase productivity. Doing so would fuel a new economy based on a new currency and everyone could become their own “knowledge corporation”.

Shoot it down or move it forward.


leonard mazilu September 20, 2010 at 6:27 pm

Like wise simple

James Lee April 26, 2010 at 6:51 pm

RT @TopsyRT: The Emergence of a "Know" Profile

Dan Zwicker April 2, 2010 at 7:39 am

The productive value of our human capital.

Alex Hall March 11, 2010 at 10:47 pm

The Emergence of a “Know” Profile –

Semacraft March 11, 2010 at 12:00 pm

The value of creating a 'know' profile

Muchiri Nyaggah March 11, 2010 at 12:00 pm

The value of creating a 'know' profile

breizh2008 March 10, 2010 at 8:56 am

RT @briansolis: Reading "The Emergence of a 'Know' Profile" by @jderagon

textpack March 10, 2010 at 12:09 am

Given the progress of technology in the near future our “profiles” will integrate our individual “knowledge inventory”

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