Lets admit it. Everyone is in pursuit of fame. Whether it is being adored by your family, friends, associates or main stream media, fame makes us feel good. Some know how to create fame and some simply don’t.
As more and more people engage with social media feedback from friends, retweets of blog post, comments, connections and traffic illustrate a degree of fame. Whether we admit or not all these things fuel our own perception of “being famous”. It is simply the dynamics of predictable human behavior.
We read how others have leveraged social media to gain attention, attraction and an audience. We hear about success stories from people previously unknown but have become known because of what they did with social media. The lessons learned is that fundamentally the more people whom you attract, the larger the audience of readers and viewers then the higher the likelihood that your fame will grow. That is if you are giving something of value to your audience.
What Does An Audience Value?
There are all kinds of different audiences seeking information, knowledge, relations and opportunities. However ever audience has a common thread of connectivity which is relational. Relational in the sense that someone has something of interest to somebody looking for something. Audiences look for all kinds of things and traditionally fame was achieved by those that attracted the largest audiences to their personality, content, product, service or message. Said attractions received attention from main stream media which just fueled the fame with exposure to larger audiences.
This process is changing given the power of social technology. Technology has enabled individuals and organizations to create their own audiences using content in context the an audiences interest. The small are learning to create their own fame while the BIG are trying to hang on to fame. Fame creates a draw but the qualities of fame are shifting.
The word fame implies the state or quality of being widely honored and acclaimed as well as favorable public reputation. Historically fame was achieved by movie stars, music artist, politicians, CEO’s of major corporations and on-profit causes and initiatives. The fame achieved by these individuals was propagated by the media which not only created their fame but enhanced their stature to the masses of consumers who idolized the accomplishments, the adoration and money that seemed to follow fame. Today things have changed and fame is no longer limited to the few rather the many. Fame is now gained from originality. Fame comes from character and affinity to an audience of people who are drawn by the characteristics of a person or crowd.
Audiences are people and the shift in media sentiments is tapping into the basic human fabric, trust. Trust is shifting because influence is shifting. The old days of tricking people with messages, spin and trapping them into a transaction is dieing a slow death. Old media tricks and methods are being rejected by the masses. The biggest change which impacts the traditional means of achieving fame is that of public trust and confidence. Trust and confidence has traditionally been created by mass media which historically has been contained by the few.
Today “new media” is now engaging and enabling the many to create and influence market sentiment about anything, everyone and everything. This “new media, or social media”, has empowered the many to create their own stories, publish their own opinions and create their own on-line videos. Fame is no longer limited to the few but open to the masses to achieve.
Fame is now achieved by what you do and the value it creates for others. It is no longer limited by your economic status or coverage by main street media. If he word fame implies the state or quality of being widely honored and acclaimed as well as favorable public reputation then what is happening on-line is a road to fame for many rather than the few. This new form of fame doesn’t require millions of followers rather just a small crowd. The small crowd now has reach and is becoming the major influence over market sentiment about everything. The few are in fact becoming the many and fame follows them at the click of a mouse.
Got fame? Use it wisely.