What Do We “Know”?

by Jay Deragon on 03/10/2010

If I knew what you know and you knew what I know what we we both know? If we all knew what each other knew how much value could we create from what everyone knows? Social technology will eventually lead us to a “knowledge inventory which indexes what everyone knows. Think about it.

As we share content we are sharing what we think we know or want to know. Not knowing something can mean the difference in gaining or loosing productivity, economic gain and relational value.  Gaining knowledge is how people and organizations learn how to do things more efficiently and effectively which improves productivity.

The Cluster Effect

As social technology grows users tend to “cluster” around an affinity of what they know or want to know. The cluster effect is evident by the proliferation of communities centric to “knowledge” people have or want to have.  Subsequently these communities converse around topical content indexed by all the search engines. The content generated comes from the people participating. The search engines index key words but what if they were able to index what lies in the brains of the people who participate? Call it a knowledge inventory which reflects what we know. How would that change the game?

The cluster effect is similar to (but not the same as) the network effect. It is similar in the sense that the affinity preferences of both the medium and its participants are based on each ones perception of others knowledge, affiliation, status and value. Thus the cluster effect usually creates and emergence of new knowledge fueled by the interactions of different knowledge nodes, i.e. me and you..

The emergence of social technology is the revolutionary wave of consumer generated “knowledge” and “connections” is controversial to say the least. The media sends a stream of opinions on “how” the systemic dynamics of social technology works and the impact of what it produces for businesses and society in general. Upon discovery of anything new everyone thinks they understand the new phenomena but few are able to truly comprehend the long term implications since there is no one historical reference to explain the dynamics in an orderly fashion.

What we are experiencing is the emergence of  knowledge assets being transformed by  technological. This emergence  has a long tail of discovery with ongoing analysis and development of new intellectual properties being defined to explain the phenomena, i.e. new knowledge.

What does all this mean?

We’ve discussed what is converging together and creating the phenomenon of a knowledge inventory. There are a host of other factors that influence the dynamics of the emerging “knowledge inventory” and to say the least, we’ve only just begun to learn and understand what it all means to all of us  as a global community of individuals with diverse interest and knowledge.

Just imagine if the medium evolved and enabled us to quickly access the knowledge needed to make better decisions, to become more productive and to revolutionize the value of the human network. What new economies could be created? How much faster could we solve relevant problems? How much more productive could we all become?

The silos of irrelevant contextual key words will come down and when they do the power of knowledge will be unleashed for all to access and use.  New value will be created by what we know collectively rather than what we say individually.


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{ 7 comments }

@Danny_Fr March 10, 2010 at 11:28 pm

Well, actually some efforts are being made there, Aardvark.com and Gravity.com are a good example.
What make me wonder is that the bulletin board trend doesn’t seem to make any serious breakthrough anymore.
We do need something that focus on topics, vanity will last, yes, but the noise needs to be reduced.

scottscanlon March 10, 2010 at 8:38 pm

RT @TopsyRT: What Do We "Know"? http://bit.ly/cHNm4X < You know that makes sense

JDeragon March 10, 2010 at 11:01 am

Today's post: What Do We "Know"? http://bit.ly/9NIT6b

JDeragon March 10, 2010 at 7:58 am

What do we know together? http://bit.ly/d2lUVm

The Social CEO March 10, 2010 at 5:03 am

The Social CEO What Do We “Know”?: If I knew what you know and you knew what I know what we we both know? If we al… http://bit.ly/aTyhZh

Angela Suddarth March 10, 2010 at 5:03 am

[email protected] What Do We “Know”?: If I knew what you know and you knew what I know what we we both know? If we all k… http://bit.ly/aTyhZh

JDeragon March 10, 2010 at 5:01 am

Today's post: What Do We "Know"? http://bit.ly/9NIT6b

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