The Biggest “Social” Shift: Local?

by Jay Deragon on 03/31/2010

We connect and share with people from all around the world. We even buy things from merchants around the world. However, the biggest disruption from all things social will come from all things local.

Early we discussed the implications of Four Square as a logical step towards all things social locally. Post titled “A 4 Square Economy”. When you really think about the power of “social networks” that build real value it is the people you connect with on-line as well as off line. Off line is local where most all things truly social in our life evolve around.

Now consider what is happening around you locally. You work, play, shop and socialize. What if those activities were enhanced by being able to do such things more productivity and in association with people of common interest or knowledge. What would happen if you were able to discover that the knowledge you seek to solve business and personal problems was right around the corner?  If you were able to access such associations productively you would enhance the local productivity and business exchanges. After all, it is a ground up rather than top down relationship economy.

Mobile adds to such schemes and when you consider the convergence of all things on-line to all things mobile then the logical conclusion is that all things are more than likely about to change yet again.

Apple’s Move to Local Mobile Social Networks

Antone Gonsalves writes in InformationWeek The service would be available to people with devices other than the iPhone. Although the service is not mentioned by name, Apple’s MobileMe service could be used to add mobile phones without GPS to a group.

Members’ calendars, address books, and other application could be used to provide additional information and services to the ad-hoc network, the patent application says. Apple also notes that a group could be targeted for location-based service from advertisers.

“Concert attendees in a group can be sent coupons to purchase music or other items related to the concert or invited to join a fan club of the performer, etc.,” the application says.

A patent application does not always lead to a new product or service. However, if Apple were to launch iGroups, it would not be the first company to offer applications to connect people in social events. Companies offering similar services today include Loopt and FourSquare.

Do you think Apple understands the value of all things social going local? I think so and others who do will win as well. Social media and networks are designed to naturally serve local interest. Have you noticed what Facebook, Google and others are doing? Focusing on fostering local affinity relations.

Now you may be thinking that local only applies to geographic location. The fact is that “local” applies to not only geographic but demographic as well as sociographic.  Sociographic as in the branch of sociology that uses statistical data to describe social phenomena. Where is your sociographic? Try the people in your organization, neighborhood, church and oh yeah those  people we call customers.

There is and always has been a social phenomena happening right in front of us but we’ve failed to recognize it until social technology has fueled its appearance. The people you seek and the affinity you have is just around the corner or within the same building you work. These are the  people you work, play and socialize with every day. Connecting with them in more meaningful and productive ways is now easier than ever as is working together to make life and things better.

Local is and always will be the epicenter of the human network. Just look at the history of the human network. It starts and ends locally.

{ 22 comments }

Muchiri Nyaggah April 4, 2010 at 11:50 pm

The biggest social shift: Local? http://ow.ly/1u61M

textpack April 1, 2010 at 4:11 am

The biggest disruption from all things social will come from all things local http://bit.ly/d0EToC

Online Affairs April 1, 2010 at 2:33 am

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Briana Tomkinson March 31, 2010 at 4:36 pm

RT @TopsyRT: The Biggest "Social" Shift: Local? http://bit.ly/bltAIE (via @ingenesist)

ingenesist March 31, 2010 at 4:33 pm

RT @TopsyRT: The Biggest "Social" Shift: Local? http://bit.ly/bltAIE

Allen Howell March 31, 2010 at 11:48 am

RT @TopsyRT: The Biggest "Social" Shift: Local? http://bit.ly/bltAIE

JDeragon March 31, 2010 at 11:43 am

Do you think Apple understands the value of all things social going local?http://short.to/22sve

JDeragon March 31, 2010 at 9:42 am

What would happen if you discovered the knowledge you seek to solve business & personal problems is around the corner?http://short.to/22sve

SocialMediaSentiment March 31, 2010 at 9:09 am

"The Biggest "Social" Shift: Local? | The Relationship Economy……" http://bit.ly/agpkbZ

SocialMediaDigest March 31, 2010 at 8:26 am

#RT #SM #SocialMedia The Biggest "Social" Shift: Local? | The Relationship Economy……: Do you thi… http://bit.ly/be2brK #social #media

dan March 31, 2010 at 8:26 am

Wow, it’s great to see this movement. Local Social is the missing link to the innovation economy. I just published two articles on the subject of global social vs. local social

http://www.ingenesist.com/general-info/local-social-vs-global-social.html

The point is that each is very different, each has a different culture and it is difficult, if not impossible to have both in focus at the same time. Rather, and system, device, application, or innovation that effectively bridges the chasm will be hugely valuable. This is indeed the case with all of the examples cited in your article. Good job.

JDeragon March 31, 2010 at 7:40 am

the biggest disruption from all things social will come from all things local. http://bit.ly/91Qa7M

Sendible March 31, 2010 at 5:38 am

The Biggest “Social” Shift: Local? – http://bit.ly/ccsGqJ

AllThingsM March 31, 2010 at 5:13 am

The Biggest “Social” Shift: Local? http://bit.ly/br7jjD

StarGazon March 31, 2010 at 5:02 am

The Biggest “Social” Shift: Local? /The Relationship Economy……/ – We connect and share with people … http://tinyurl.com/yawup32

Achievers Network March 31, 2010 at 4:52 am

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topsy_top20k March 31, 2010 at 4:52 am

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prblogs March 31, 2010 at 4:52 am

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Business 3.0 Tech. March 31, 2010 at 4:42 am

RT @TopsyRT: The Biggest "Social" Shift: Local? http://bit.ly/bltAIE — as our local economy grows so will our network. @mgzeuthen

Angela Suddarth March 31, 2010 at 4:33 am

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The Social CEO March 31, 2010 at 4:33 am

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JDeragon March 31, 2010 at 4:32 am

Today's post: The Biggest "Social" Shift: Local? http://bit.ly/bYUIF5

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