Early we discussed the implications of Four Square as a logical step towards all things social locally. Post titled “A 4 Square Economy”. When you really think about the power of “social networks” that build real value it is the people you connect with on-line as well as off line. Off line is local where most all things truly social in our life evolve around.
Now consider what is happening around you locally. You work, play, shop and socialize. What if those activities were enhanced by being able to do such things more productivity and in association with people of common interest or knowledge. What would happen if you were able to discover that the knowledge you seek to solve business and personal problems was right around the corner? If you were able to access such associations productively you would enhance the local productivity and business exchanges. After all, it is a ground up rather than top down relationship economy.
Mobile adds to such schemes and when you consider the convergence of all things on-line to all things mobile then the logical conclusion is that all things are more than likely about to change yet again.
Apple’s Move to Local Mobile Social Networks
Antone Gonsalves writes in InformationWeek The service would be available to people with devices other than the iPhone. Although the service is not mentioned by name, Apple’s MobileMe service could be used to add mobile phones without GPS to a group.
Members’ calendars, address books, and other application could be used to provide additional information and services to the ad-hoc network, the patent application says. Apple also notes that a group could be targeted for location-based service from advertisers.
“Concert attendees in a group can be sent coupons to purchase music or other items related to the concert or invited to join a fan club of the performer, etc.,” the application says.
A patent application does not always lead to a new product or service. However, if Apple were to launch iGroups, it would not be the first company to offer applications to connect people in social events. Companies offering similar services today include Loopt and FourSquare.
Do you think Apple understands the value of all things social going local? I think so and others who do will win as well. Social media and networks are designed to naturally serve local interest. Have you noticed what Facebook, Google and others are doing? Focusing on fostering local affinity relations.
Now you may be thinking that local only applies to geographic location. The fact is that “local” applies to not only geographic but demographic as well as sociographic. Sociographic as in the branch of sociology that uses statistical data to describe social phenomena. Where is your sociographic? Try the people in your organization, neighborhood, church and oh yeah those people we call customers.
There is and always has been a social phenomena happening right in front of us but we’ve failed to recognize it until social technology has fueled its appearance. The people you seek and the affinity you have is just around the corner or within the same building you work. These are the people you work, play and socialize with every day. Connecting with them in more meaningful and productive ways is now easier than ever as is working together to make life and things better.
Local is and always will be the epicenter of the human network. Just look at the history of the human network. It starts and ends locally.