Finding 4 Social Vectors

by Jay Deragon on 04/19/2010

Everyone is looking for someone or something. The web has become the default mechanism for people to “search” for the value and knowledge they seek. But the net, as we know it today, doesn’t make finding relevant and relative people and things efficient.

The web is a BIG “content” library.  Content attracts people whom have an affinity to the context of the content as it relates to what people want to “know“.  What people know is a reflection of their desires to share or gain intellectual capital.

People socialize around content which  is produced by people. Popular content may reflect creative perspectives, innovation, new ideas and insights. People also migrate to other people based on spiritual capital meaning common beliefs, principles and practices.

People socialize around content which again is produced by people. The sphere of influence that attracts people to other people represents the collective value attributed by the four vectors of “knowledge assets“. The collective value of our individual knowledge assets represent “social currency” that most of us share freely.

Now imagine being able to access aKnowledge Inventory” that indexed people who have the right combination of “knowledge assets” that could be used to solve whatever problem people  or organizations seek to solve.

The next phase of the internet will be driven by “knowledge inventories” created by individual knowledge assets” which can be accessed systemically rather then rest in silos of meaningless context which are  non productive. The next iteration of the internet will raise productivity when “accessing knowledge assets” is designed with intent, efficiency and effectiveness. Knowledge assets rest in the minds of those who have value to add to improving anything. When improvements are driven by knowledge productivity goes up. When productivity goes up everyone benefits.

A Smarter Semantic Web

Jesse Stanchak writes What will the semantic Web mean for social media? The semantic Web is sometimes hailed as the future of information technology — an “Internet of things,” in which all devices big and small are constantly talking to us and to one another, enhancing our lives with a breathtaking stream of data. This future can seem incredibly distant.  Researchers are working on a variety of exciting applications for this technology — such as smart power meters for electricity use, RFID-enabled soda fountains and augmented-reality enhanced car windshields. Very cool ideas — but not mainstream quite yet. Meanwhile, we hear the technologists crow about the wonders of the semantic Web and all we can think is, “OK, cool — so when do I get a pair of SmartPants?”

Richard MacManus explains that a critical component of the semantic Web — linked data — is making serious strides, as companies and governments move to get more data online.

4 Social Vectors of Data

The word “vector” is used to describe a “space” of relevancy to an aim. When data is categorized into information then information can be categorized into knowledge.

To go from data to knowledge information has to be vetted into relevant vectors of “knowledge“. The word vector implies four meanings:


  1. a variable quantity that can be resolved into components (N,S,E,W) Where
  2. a straight line segment whose length is magnitude and whose orientation in space is directional: Relevancy
  3. a transmitter any agent person or animal or microorganism that carries and transmits things: When & What
  4. an agent that is used to deliver DNA to a cell: Whom & What Human Value

The future of the web will be developed around intelligent databases that enable us to efficiently find where relevant knowledge is that has relevancy to what we seek when we need it. What we will then find is “who” has the value we seek rather than who or what is popular. Human value is created by humans but assisted by technology.

{ 29 comments }

NickJewell April 20, 2010 at 4:03 am

RT @mindtagger: Interesting blogpost of Jay Deragon on accessing a Knowledge Inventory to find people with the right “knowledge assets” http://cot.ag/dbBqZX

mindtagger April 20, 2010 at 3:30 am

Interesting blogpost of Jay Deragon on accessing a Knowledge Inventory to find people with the right “knowledge assets” http://cot.ag/dbBqZX

Tim De Coninck April 20, 2010 at 3:25 am

Hello Jay,

Wonderful post you wrote. I couldn’t agree more.
With Mindtagger, we have tried to create an intranet tool that inventories ‘collective knowledge’ in the workspace so people can easily find people, to connect or to collaborate with, based on the competences they need. Accessing knowledge through people is indeed what we do. Value can only be created when made accessible, by and for people.
Check us out on: http://www.mindtagger.com

Kind regards.

Business 3.0 Tech. April 19, 2010 at 8:29 pm

RT @jderagon Human value is created by humans but assisted by technology. http://dld.bz/aEJg – Social business via b2b and b2c networks

JDeragon April 19, 2010 at 5:24 pm

Human value is created by humans but assisted by technology. http://dld.bz/aEJg

JDeragon April 19, 2010 at 3:25 pm

What we will then find is “who” has the value we seek rather than who or what is popular http://dld.bz/aEJg

RCAroman April 19, 2010 at 1:32 pm

Finding 4 Social Vectors http://dld.bz/aFT6

JDeragon April 19, 2010 at 1:24 pm

When data is categorized into information then information can be categorized into knowledge. http://dld.bz/aEJg

JDeragon April 19, 2010 at 11:24 am

When improvements are driven by knowledge productivity goes up. When productivity goes up everyone benefits http://dld.bz/aEJg

JDeragon April 19, 2010 at 11:24 am

When improvements are driven by knowledge productivity goes up. When productivity goes up everyone benefits http://dld.bz/aEJg

SosLab April 19, 2010 at 10:20 am

Finding 4 Social Vectors | The Relationship Economy…… http://bit.ly/arMRlx

Business 3.0 Tech. April 19, 2010 at 9:27 am

imagine being able to access a “Knowledge Inventory” that indexed ppl who have the right “knowledge assets” http://dld.bz/aEJg

JDeragon April 19, 2010 at 9:25 am

the internet will raise productivity when “accessing knowledge assets” is designed with intent. http://dld.bz/aEJg

andrew washington April 19, 2010 at 7:58 am

Finding 4 Social Vectors | The Relationship Economy…… http://bit.ly/cyqnkW

dan April 19, 2010 at 7:57 am

Jay, Interesting that you should mention “vector” in the same post as you mention “Asset”:

A vector is a mathematical concept defined by a magnitude and a direction.

An Asset is a financial concept defined by a quantity (magnitude) and quality (direction).

The truth is that everyone os promoting something, otherwise nothing would get done. Everyone is discussing the quantity and quality of things. The semantic web simply assigns a corresponding magnitude and a direction to it.

textpack April 19, 2010 at 6:05 am

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Joe Grasso April 19, 2010 at 5:54 am

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smconnection April 19, 2010 at 5:54 am

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SemanticWeb Eqentia April 19, 2010 at 5:51 am

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Top 5k April 19, 2010 at 5:23 am

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Geoffrey Prince April 19, 2010 at 5:23 am

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Aron Stevenson April 19, 2010 at 5:22 am

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prblogs April 19, 2010 at 5:22 am

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Achievers Network April 19, 2010 at 5:22 am

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John Gordon April 19, 2010 at 5:12 am

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Angela Suddarth April 19, 2010 at 5:03 am

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The Social CEO April 19, 2010 at 5:03 am

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StarGazon April 19, 2010 at 5:02 am

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JDeragon April 19, 2010 at 5:00 am

Try this: Finding 4 Social Vectors http://bit.ly/alSVi3

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