Is Engagement Optional?

by Dan Robles on 04/10/2010

pLASMA bALLToday we see Social Media duplicating many of the functions of earlier society by storing community wisdom, applying social vetting, and deploying social currencies.

It takes a Community

Here is an article is about a person who learned through social media profiling that her fiance was active in hobbies that conflicted with her moral constitution – before the wedding instead of after. Long before the Internet, the community would profile each individual based on the social record of their behavior.

Social Capitalism

Here is a video article that discusses how social media is duplicating many functions of the corporation outside the construct of the corporation. Factors of production increasingly enter the org chart as a social media application. We now question whether the corporation itself is the sole vehicle of wealth creation.

Social Currency

We see social media duplicating many of the functions of the financial system where currency, credit scores, banks, land, labor, and capital are being replaced by social currency, social vetting, social capital, creative capital, and social entrepreneurs.

Macro vs. Micro

We see divisions of scale from the long-winded one-sided content of the static web presence to the micro blogging applications that more closely resemble a conversation. Time factors are accelerated to the point where real-time is not fast enough.

Local vs. Global

We see an emerging segmentation between Local Social and Global Social. At first global leverage was the awarded the small entrepreneur with something to offer to the world. Now ‘Local Social’ enjoys substantial leverage over global corporations by reorganizing the way people prioritize and experience each other and their community.

Everyone is a node

Taking an analogy from the physics of electricity, the term “potential” means the difference in energy between two nodes. The greater the difference, the bigger the spark and the greater the impact. The local energy at each node influences the direction and size of sparks between nodes. As people accumulate ‘Social Current’, their position relative to those around them changes. Likewise, their potential also changes relative to the ‘Social Current’ of others. Everyone has some potential relative to every other node.

Integration has arrived

Much like the Knowledge Economy did not replace the Information Economy or the Agrarian economy, Social Media will not replace the corporation, the financial system, dissertation, conversations, localization or globalization. Rather, everyone becomes a corporation, everyone prints their own social currency, everyone publishes their intentions, everyone has local and global leverage. That’s what Integration is all about.

A ‘culture of one’ is moot.

It is not surprising then that our culture itself is now being defined in terms of social media with effective aggregation of social norms, storage of social wisdom, and medium of exchange for community ideals. The true test of “culture status” is when engagement is no longer optional. Without engagement, there is no culture.

{ 27 comments }

Mark Orlan April 12, 2010 at 9:27 am

Is engagement optional? The relationship economy. http://bit.ly/avlFOp

mortensax April 12, 2010 at 2:14 am

Great links in this post by @TopsyRT: Is Engagement Optional? http://bit.ly/diYfHC

Wim Rampen April 11, 2010 at 2:03 pm

http://bit.ly/ai2gXo everyone becomes a corporation #scrm

Pavel ROMANOV April 11, 2010 at 11:31 am

Is Engagement Optional? http://bit.ly/diYfHC

A. Prem Kumar April 11, 2010 at 11:18 am

Is Engagement Optional? | The Relationship Economy…… http://bit.ly/dzYs7p

Hemant Mehta April 11, 2010 at 9:47 am

RT @rsukumar: RT @prem_k: Is Engagement Optional? | The Relationship Economy…… http://bit.ly/d2G1QB #scrm ~ vv interesting

Nelson Wee April 11, 2010 at 7:55 am

Reading: Is Engagement Optional? from the Relationship Economy http://ow.ly/1wOp7 (welcome to the new World Economy)

Sukumar Rajagopal April 11, 2010 at 4:19 am

RT @prem_k: Is Engagement Optional? | The Relationship Economy…… http://bit.ly/d2G1QB #scrm ~ vv interesting

Tatyana Kanzaveli April 11, 2010 at 3:13 am

Is Engagement Optional? | The Relationship Economy…… http://goo.gl/fb/l9Nua #scrm

Prem Kumar Aparanji April 11, 2010 at 3:03 am

Is Engagement Optional? | The Relationship Economy…… http://bit.ly/d2G1QB #scrm

Harish Kotadia April 10, 2010 at 7:32 pm

Is Engagement Optional? http://bit.ly/ad0WD6 #sCRM #PR #analytics

Karene H. April 10, 2010 at 3:09 pm

Intersting -The Relationship : Is Engagement Optional? http://ow.ly/1wTNt by Dan Robles. eventprofs marketing http://bit.ly/aK5eXX

Dominic Pilon April 10, 2010 at 3:00 pm

Intersting -The #Relationship #Economy: Is #Engagement Optional? http://ow.ly/1wTNt by Dan Robles. #eventprofs #marketing

Allen Howell April 10, 2010 at 8:06 am

RT @TopsyRT: Is Engagement Optional? http://bit.ly/diYfHC

Wales Social Media April 10, 2010 at 6:34 am

Is Engagement Optional? http://tinyurl.com/y9b7kv8 #socialmedia #news

JobShoots April 10, 2010 at 6:34 am

Is Engagement Optional? http://bit.ly/bJwMrH #news #socialmedia

JobShoots April 10, 2010 at 6:34 am

Is Engagement Optional? http://bit.ly/bJwMrH #news #socialmedia

Alltop April 10, 2010 at 6:34 am

Is Engagement Optional? http://bit.ly/9oldwJ Social-Media.alltop

AllThingsM April 10, 2010 at 5:34 am

Is Engagement Optional? http://bit.ly/9SFI71

Angela Suddarth April 10, 2010 at 5:01 am

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topsy_top20k April 10, 2010 at 5:00 am

Today's post: Is Engagement Optional? http://bit.ly/99x9BD

Joe Grasso April 10, 2010 at 5:00 am

Is Engagement Optional?: The true test of “culture status” is when engagement is no longer optional. … http://bit.ly/bTcgV9 [email protected]

Aron Stevenson April 10, 2010 at 5:00 am

Is Engagement Optional? http://bit.ly/bTcgV9 #socialmedia

smconnection April 10, 2010 at 5:00 am

Is Engagement Optional?: The true test of “culture status” is when engagement is no longer optional. Without eng… http://bit.ly/dhqzBM

Achievers Network April 10, 2010 at 5:00 am

Is Engagement Optional?: The true test of “culture status” is when engagement is no longer optional. Without eng… http://bit.ly/dhqzBM

prblogs April 10, 2010 at 5:00 am

RelationshipEcon: Is Engagement Optional?: The true test of “culture status” is when engagement is no longer opt… http://bit.ly/dhqzBM

JDeragon April 10, 2010 at 4:56 am

Today's post: Is Engagement Optional? http://bit.ly/99x9BD

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