Social Puppets & Puppeteers?

by Jay Deragon on 04/01/2010

Sometimes it seems like we are all puppets being manipulated by the puppeteers. Think about what influences our behavior. It is media that permeates our lives everywhere we turn.

Behavior is the result of actions created by beliefs. Beliefs are created from experiences that influences the four components of the human DNA. Our DNA is like capital waiting to be used to “produce” something with or for others. The four capital component we each possess are intellectual, social, creative and spiritual capital. (see The Emergence of the Know Profile)

These four elements represent the human DNA that determines our individual and collective productivity. Our individual and collective productivity represents an economy. An economy is fueled by rates of production and consumption. Consumption is influenced by media used to propagate the value of things  produced.

The Production Puppeteers

History shows us that when people or organizations produce things the more people  aware of “those things” and the represented value the more likely consumption of “those things” will increase. The “represented value” propagated via media becomes the “bait” to pull an audience into the “consumption hook“. Consumption represents transactional value measured both by economic and value gains.

Producers create media that attracts an audience to consume a message that relates to  value sought. Consumers see, hear, read and receive messages that appeal to their individual human DNA (the Know Profile). An effective message that pulls an audience towards consumption is one aimed at the audiences “beliefs”. In essence the production puppeteers aims at the puppets beliefs.

We are All Puppets or Puppeteers.

Human behavior is driven by beliefs. Beliefs are created and changed by knowledge. The “knowledge” of someone or something is used to attract us. Media propagates information about people and things. People are addicted to media and this thing called social media is fueling the addiction. Consider this:

  1. 48% of people check/update FaceBook and/or Twitter after they go to bed
  2. 18% of people under 25 years old can’t go more than a couple hours without checking in on FaceBook
  3. 61% of people under 25 have to check in on FaceBook at least once a day
  4. 11% of people over 25 years old can’t go more than a couple hours without checking in on FaceBook
  5. 55% of people over 25 have to check in on FaceBook at least once a day
  6. 16% of people under 25 years old rely on Twitter and/or FaceBook for the morning “news
  7. 28% of iPhone users check/update Twitter before they get out of bed
  8. 26% of iPhone users check/update Twitter before they turn on their TV
  9. 23% of iPhone users rely on Twitter for their morning news
  10. 11% of people under 25 years old can be interrupted by an electronic message during sex (The number drops to 6% of people over 25 years old)
  11. 24% of people under 25 can be interrupted by an electronic message while in the bathroom. (This number drops to 12% of people over age 25)
  12. 49% of people under 25 years old can be interrupted by an electronic message during a meal. (27% for people over 25 years of age)
  13. 22% of people under 25 years old can be interrupted by an electronic message during a meeting. (11% of people over 25 years of age)

Productive or Non-Productive?

Our human DNA increases or decreases in productivity based on the application of knowledge used to improve something. So with the data suggesting that society has become addicted to information propagated by media one must ask “are we using said media (an the related tools) to improve anything (i.e. productivity)?

Puppets are controlled by puppeteers. We need to ask ourselves if the information that influences our behavior, those things and people we follow, is adding value. Unless the media we consume increases our human capital (our Know profile) then all it is doing is decreasing use of our capital (productivity).

Our beliefs are influenced by puppeteers vying to control or influence our behavior. Behavior is the result of actions created by beliefs. Beliefs are created from experiences that influences the four components of the human DNA. Think whether who and what you believe helps increase your value to the human network. Not thinking makes us a puppet of those wishing to control or influence us for their gains, not ours.

{ 26 comments }

Anna Craffey November 24, 2010 at 3:27 pm

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Dorris Footman November 8, 2010 at 1:07 pm

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wimveen May 19, 2010 at 3:36 pm
Linda Wind April 5, 2010 at 8:12 am

RT @KarlaToday: 48% of people check/update FaceBook and/or Twitter after they go to bed http://ow.ly/1uEQu

Karla Sinclair April 5, 2010 at 8:12 am

48% of people check/update FaceBook and/or Twitter after they go to bed http://ow.ly/1uEQu

Noland Hoshino April 3, 2010 at 4:10 pm

Social Puppets & Puppeteers? http://dlvr.it/QDHz

Ari Herzog April 3, 2010 at 4:09 pm

Can @JDeragon tweet his blog post more than once? Try eight times and counting: Social Puppets & Puppeteers? http://bit.ly/cwfajq

Ari Herzog April 3, 2010 at 4:07 pm

You imply (social) media is a puppeteer; your friends and family members and other people you connect with online, or those who connect with you online, may also be your puppeteers — if you let them.

Mark Harai April 3, 2010 at 10:16 am

Social Puppets & Puppeteers? http://bit.ly/cMOKIA

Mark Harai April 3, 2010 at 10:16 am

Social Puppets & Puppeteers? http://bit.ly/cMOKIA

Mark Harai April 3, 2010 at 10:16 am

Social Puppets & Puppeteers? http://bit.ly/cMOKIA

Mark Harai April 3, 2010 at 10:16 am

Social Puppets & Puppeteers? http://bit.ly/cMOKIA

janlgordon April 2, 2010 at 10:27 am

Social Puppets & Puppeteers? | The Relationship Economy…… http://bit.ly/a79Ep7 Lots of food for thought here! #socialmedia

JDeragon April 1, 2010 at 4:49 pm

“are we using said media (an the related tools) to improve anything (i.e. productivity)?” http://short.to/23j16

JDeragon April 1, 2010 at 3:49 pm

People are addicted to media and this thing called social media is fueling the addiction. Consider this: http://is.gd/b9xsx

Alan See April 1, 2010 at 3:08 pm

RT @JDeragon: An effective message that pulls an audience towards consumption is one aimed at the audiences “beliefs” http://bit.ly/bycA5x

Business 3.0 Tech. April 1, 2010 at 1:52 pm

Consumption is influenced by media used to propagate the value of things produced. http://bit.ly/bycA5x

Kevin Jones April 1, 2010 at 10:35 am

Great site for social networkers http://ping.fm/9Fhpw

Allen Howell April 1, 2010 at 6:46 am

RT @TopsyRT: Social Puppets & Puppeteers? http://bit.ly/cwfajq

Joe Grasso April 1, 2010 at 6:23 am

Social Puppets & Puppeteers?: Consumption is influenced by media used to propagate the value of things … http://bit.ly/9iTnQE [email protected]

Achievers Network April 1, 2010 at 6:23 am

Social Puppets & Puppeteers?: Consumption is influenced by media used to propagate the value of things produced. http://bit.ly/cMLr40

smconnection April 1, 2010 at 6:23 am

Social Puppets & Puppeteers?: Consumption is influenced by media used to propagate the value of things produced. http://bit.ly/cMLr40

Aron Stevenson April 1, 2010 at 6:23 am

Social Puppets & Puppeteers? http://bit.ly/9iTnQE #socialmedia

topsy_top20k_en April 1, 2010 at 6:23 am

Today's post: Social Puppets & Puppeteers? http://bit.ly/a79Ep7

prblogs April 1, 2010 at 6:23 am

RelationshipEcon: Social Puppets & Puppeteers?: Consumption is influenced by media used to propagate the value of … http://bit.ly/cMLr40

StarGazon April 1, 2010 at 5:01 am

Social Puppets & Puppeteers? /The Relationship Economy……/ – Sometimes it seems like we are all puppets … http://tinyurl.com/y8kev5o

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