The Currency of FaceBook Communities

by Jay Deragon on 04/30/2010

facebook promo 5-11-6-11-09It is interesting and insightful to see how “all things social” are changing the process of business planning.

Business planning requires proper assessment of internal and external factors that influence business outcomes. Given the power of all things social both of these factors are changing faster than the traditional business planning process. The significance is that “social factors” are far reaching and require non-traditional knowledge of emerging business landscapes and all the factors that effect the process.

Dan Robles writes: Few people realize the significance of the emerging trend we call “Local Social”.  As we learned from the emergence of Broadband technology, the “last mile” will be the final piece of the puzzle to scalability, integration, and monetization.

When Social Media becomes a tool that allows communities to organize, everything will change with a new generation of business plans with which we’ll deliver everything from education to advertising. Engagement Marketing is becoming serious business.  These new business plans will integrate social media directly as a means of empowering communities.

On another increasingly related front, community currencies are on the rise. They still suffer from adoption issues and accusations of protectionism – but they are on the rise. Look for correlations between community currencies, Social Community Organization and the slow steady evaporation of government currencies.

The fine Folks at Strategis Advisers provided the following cheery analysis of the world emerging around them. Keep in mind that Strategis is articulating what a real community sounds like. Real implication for the sensitivities of real people. Don’t expect this to sound like “Bernanke speak” any time soon, because it isn’t and that’s the point:

By Strategis Advisers

In addition to the page and the group page, Facebook now has community pages.

This function will separate the brands and businesses from pages like MY SISTER SAID IF I GET ONE MILLION FANS SHE WILL NAME HER BABY MEGATRON, and I hate it when I flex and my shirt rips.

If the community page gets thousands of fans/members, it’ll turn into a wiki that is managed by members of that community.

Also from Facebook this week, you will soon “like” brands rather than be a “fan” of them. Mashable explains here. This is a band-aid to the problem created when i would like information from The Official Days of Our Lives Page , but I don’t want my friends to think I’m a fan . I’ve got an image to maintain, ya know.

It would seem that all currencies have an Image to maintain.

Planning for Business as Unusual

When business factors change it means that the subsequent expected results will change. Not understanding the factors and the relevant impact of change means you will not be able to predict the results. Not being able to predict results means that your planning process is not grounded in the realities of your market. The market is changing and the factors driving those changes are new. Something new requires new knowledge in order to properly plan for it.

Social currency and communities are the new force of business as unusual. The currency of communities is fueled, created and exchanged by the human network. That network is much different than the traditional business network that thinks currency is an economic transaction created by tricks of the trade. The new currency is defined by social interaction between humans whose intent is not inclined to fall for “tricks of the historical trade” which drove previous economic transactions.

{ 30 comments }

Facebook Marketing May 18, 2010 at 8:15 pm

That was a wonderful read loved the post thanks for sharing !

Hugh McCabe May 13, 2010 at 4:04 pm

The Currency of FaceBook Communities http://bit.ly/dy8RIX

Alex Hall May 2, 2010 at 6:27 pm

This is good: The Currency of FaceBook Communities – http://www.relationship-economy.com/?p=9896

The Social CEO May 2, 2010 at 3:54 am

The Social CEO The Currency of FaceBook Communities:
It is interesting and insightful to see how “all things soci… http://bit.ly/bDHzDv

ddrrnt May 1, 2010 at 3:20 pm

An Inspiring Confluence – The Currency of FaceBook Communities http://su.pr/1GFYir posted to @ddrrnt

KingofthePaupers May 1, 2010 at 7:46 am

Dan Robles: “community currencies are on the rise. Social currency and communities are the new force of business as unusual. The currency of communities is fueled, created and exchanged by the human network.
Jct: And when they become compatible by adopting the Time Standard of Money, watch the fast relegation (not evaporation) of government currencies to a minor portion dealing with government services to the community.

SocialMediaSentiment May 1, 2010 at 2:03 am

"The Currency of FaceBook Communities | The Relationship Economy……" http://bit.ly/crH7NK

JDeragon April 30, 2010 at 4:07 pm

Something new requires new knowledge in order to properly plan for it. Social media are knowledge assets http://dld.bz/bKJC

Harish Kotadia April 30, 2010 at 3:47 pm

The Currency of FaceBook Communities http://bit.ly/9PfOQT #sCRM #PR #analytics

Dale Lawrence April 30, 2010 at 2:01 pm

RT @TopsyRT: The Currency of FaceBook Communities http://bit.ly/8XXCKo

RCAroman April 30, 2010 at 1:35 pm

The Currency of FaceBook Communities http://ht.ly/1FiaQ #happo

Business 3.0 Tech. April 30, 2010 at 1:34 pm

Not understanding the factors and the relevant impact of change means you will not be able to predict the results http://dld.bz/bKJC

Brent Leary April 30, 2010 at 1:28 pm

RT @Jon_Ferrara: What is The Currency Value of FaceBook Communities – http://ht.ly/1F8GF #SocialMedia #sCRM #CRM

JonFerrara SocialCRM April 30, 2010 at 12:00 pm

What is The Currency Value of FaceBook Communities – http://ht.ly/1F8GF #SocialMedia #sCRM #CRM

andrew washington April 30, 2010 at 8:36 am

The Currency of FaceBook Communities | The Relationship Economy…… http://bit.ly/bAlYzi

Allen Howell April 30, 2010 at 7:47 am

RT @TopsyRT: The Currency of FaceBook Communities http://bit.ly/8XXCKo

Ann Marie Bland April 30, 2010 at 6:21 am

The Currency of FaceBook Communities http://bit.ly/8XXCKo

Nahum Gershon April 30, 2010 at 6:17 am

RT @socialguide: The Currency of FaceBook Communities http://bit.ly/biOnMt

Matthew Tommasi April 30, 2010 at 6:15 am

The Currency of FaceBook Communities http://bit.ly/biOnMt

textpack April 30, 2010 at 5:30 am

The currency of FaceBook communities: Engagement Marketing is becoming serious business http://bit.ly/919uhH

ubervu April 30, 2010 at 5:21 am

RT @AronStevenson: The Currency of FaceBook Communities http://bit.ly/biOnMt #socialmedia

journal des reseaux April 30, 2010 at 5:11 am

Aron Stevenson: The Currency of FaceBook Communities http://bit.ly/biOnMt #socialmedia: http://bit.ly/b8sEMt

Joe Grasso April 30, 2010 at 5:10 am

The Currency of FaceBook Communities: The market is changing and the factors driving those changes are … http://bit.ly/biOnMt [email protected]

Aron Stevenson April 30, 2010 at 5:10 am

The Currency of FaceBook Communities http://bit.ly/biOnMt #socialmedia

Achievers Network April 30, 2010 at 5:10 am

The Currency of FaceBook Communities: The market is changing and the factors driving those changes are new. Someth… http://bit.ly/99miuC

smconnection April 30, 2010 at 5:10 am

The Currency of FaceBook Communities: The market is changing and the factors driving those changes are new. Someth… http://bit.ly/99miuC

prblogs April 30, 2010 at 5:10 am

RelationshipEcon: The Currency of FaceBook Communities: The market is changing and the factors driving those chang… http://bit.ly/99miuC

StarGazon April 30, 2010 at 5:01 am

The Currency of FaceBook Communities via The Relationship Economy…… – It is interesting and insightful … http://tinyurl.com/2dqp5xp

Angela Suddarth April 30, 2010 at 4:59 am

[email protected] The Currency of FaceBook Communities:
It is interesting and insightful to see how “all things social”… http://bit.ly/bDHzDv

JDeragon April 30, 2010 at 4:52 am

Try this: The Currency of FaceBook Communities http://bit.ly/bmxusG

Comments on this entry are closed.

{ 8 trackbacks }

Previous post:

Next post: