What Does Your Blog Reflect?

by Jay Deragon on 05/29/2010

For over five years I’ve shared my perspectives about the implications of all things social. I enjoy observing, thinking and attempting to put social dynamics into context with meaning.  However, while my attention has been on strategic implications I have failed to pay attention to strategic design.

What Is Strategic Design?

Strategic design is an element of effective communications. Effective communications include the design of what, how, when, who, why and where you communicate. Where you communicate and how you communicate must consider design otherwise your communications may sound and look like crap.

I recently paid attention to the “design element” of my blog. I looked at others who communicate relevant issues effectively and it finally dawned on me that the layout, design and organization of their blog made comprehension and assimilation of content seamless. I reviewed the design elements of folks like Brian Solis, Seth Godin, Jason Baer, Chris Brogan and a bunch of other whom I respect.  Once I found the time to pay attention to “design elements” I realized my blog looked like crap and did not properly reflect my intent to serve the reader.

Design is Part of the “Communications System”

With the aim of improving my blogs design I embarked on a study of the word “design”.

Design is the planning that lays the basis for the making of every object or system usable and useful for the receiver.  To design refers to the process of originating and developing a plan for a communications, structure, system, or part with intention. Intentions say the suppliers attitude towards optimal experiences for the consumer. If you are using any social tool at all the what, how, when, where, why and who is attracted to your supply will be impacted by the design of what you do for the benefit of the receiver of what you say.

Design  impacts  everything from attention, attraction, affinity to last actions and impressions. Even virtual concepts such as corporate identity and cultural are impacted by design concepts. Communication processes (in general) should also be treated as products of design, giving new meaning to the term social media.

When we communicate the aim is to effectively give the receiver(s) with relevant content in context to their interest. The art of effective communications also includes the “design” of the communications including how it is “wrapped” in the medium of delivery, i.e. blogs, print, video’s, images etc.

How Well Is Your Blog Design?

When I realized that my “blog design” wasn’t ideal I began asking regular readers what would they liked changed. The feedback was enlightening and insightful. Subsequently I took the collective comments and looked at what others were doing, whose design is very effective, and found the platform that provided the best options for the entire “design system“. What I found was DIYThemes as my redesign starting point.

DIYThemes is a Word Press platform on steroids with more customization tools than you can imagine. In essence it is a user-friendly “do it yourself (DIY)” blog platform that incorporates the best of class elements of design including code, graphical design options, user and admin interfaces and totally optimized for SEO. There are many other elements contained in the DIY Themes platform and you can review them in videos here.

Now I need to focus on improving my writing skills, my English, the research process and finally my thinking. The output of thinking is the final design of attraction. If we are taking in crap well the context of our output will be crap. It is time to go find some nourishing and healthy knowledge to take in. How about you? What does your blog say?

{ 17 comments }

Dan Wedin June 1, 2010 at 12:13 pm

So simple but, so often overlooked.

Thanks Jay.

SocialMediaCRE May 31, 2010 at 2:53 am

RT @CoyDavidsonCRE: RT @TopsyRT: What Does Your Blog Reflect? http://bit.ly/da5EDr

Coy Davidson May 31, 2010 at 2:53 am

RT @TopsyRT: What Does Your Blog Reflect? http://bit.ly/da5EDr

Peter Lang May 30, 2010 at 6:49 pm

What Does Your Blog Reflect? http://om.ly/khwY

Melanie Thompson May 30, 2010 at 6:48 pm

What Does Your Blog Reflect? http://om.ly/khvN

Luis Felipe Suarez May 29, 2010 at 1:13 pm

¿Qué refleja tu blog? http://ow.ly/1RwNP

Joe Grasso May 29, 2010 at 9:28 am

What Does Your Blog Reflect?: Strategic design is an element of effective communications. http://bit.ly/b3E0nY [email protected]

Achievers Network May 29, 2010 at 9:28 am

What Does Your Blog Reflect?: Strategic design is an element of effective communications. http://bit.ly/bBaBlz

Aron Stevenson May 29, 2010 at 9:28 am

What Does Your Blog Reflect? http://bit.ly/b3E0nY #socialmedia

smconnection May 29, 2010 at 9:28 am

What Does Your Blog Reflect?: Strategic design is an element of effective communications. http://bit.ly/bBaBlz

prblogs May 29, 2010 at 9:28 am

RelationshipEcon: What Does Your Blog Reflect?: Strategic design is an element of effective communications. http://bit.ly/bBaBlz

Angela Suddarth May 29, 2010 at 8:51 am

[email protected] What Does Your Blog Reflect?:
For over five years I’ve shared my perspectives about the implications… http://bit.ly/bk86I3

The Social CEO May 29, 2010 at 8:51 am

The Social CEO What Does Your Blog Reflect?:
For over five years I’ve shared my perspectives about the implicati… http://bit.ly/bk86I3

Luis Felipe Suarez May 29, 2010 at 8:13 am

¿Qué refleja tu blog? http://ow.ly/1RwNP

Allen Howell May 29, 2010 at 5:40 am

RT @TopsyRT: What Does Your Blog Reflect? http://bit.ly/da5EDr

StarGazon May 29, 2010 at 5:01 am

What Does Your Blog Reflect? via The Relationship Economy – For over five years I've shared my perspectives … http://tinyurl.com/38y335y

JDeragon May 29, 2010 at 5:00 am

ReThink: What Does Your Blog Reflect? http://bit.ly/cPUCNk

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