Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another. The customer experience is largely the same and yet bank after bank uses the tag line “relationship banking.” Bank relations do matter just like any organization selling products and services but the dynamics of relationships are changing and so must the banking industry.
Think about the image we have of banks: a brick building we rarely go into with people behind a counter and the manager sitting in an office with plush furniture. What do these people do? They manage relationships, transactions and the more they manage the more they make.
What Would a “Social Bank” Do?
If banks would take advantage of social technology they could in fact create a “new system” that fueled transactions. Banks could set up a “social network” exclusively for banking customers to create profiles about who they are and what they do as well as a listing of their products and services. Banks could establish a “community” for customers to integrate their social media which would create a “digital marketplace” of conversations. The conversations could be tagged and categorized by interest and customers could find answers to common business questions. Answers to these questions represent a “marketplace” which in the end creates an exchange of value requiring more transactions.
Will Banks Leverage Social Media?
The Financial Institution’s Guide to Social Media”.
A Must See Webinar Series for Financial Services Marketers.
Thinking about a social media strategy, but aren’t sure where to start, and then how to proceed?
Do you wonder how banks that are using social media feel about its value, risks and ROI?
Would you like to have a clear set of procedures to get through the regulatory and compliance issues that might be holding your financial institution back from social media participation, or, from taking it to the next level?
Would you like to see examples from some of the top financial services institutions in the country, who are using social media to their advantage?
Have you wondered how to stay on top of the many social media conversations that are about you and/or your competitors?
These are just a few of the many critical issues that will be addressed in a series of webinars sponsored by Financial Publishing Services, Inc.. Chances are; this is the most important webinar should attend all year.
We’ve pulled together the finest in the fields of social media consulting, compliance, and monitoring, all specific to the unique perspective of financial institutions.
Here’s the line-up:
June 1, 1 p.m-2 p.m. EDT
Getting started: the who, what, where, how and why of social media.
Social Media Strategist, Social Media Directions, Specializing in the financial sector
June 8, 10 a.m.-11 a.m. EDT
What’s working in social media for financial institutions? What pitfalls to be aware of, and how to overcome them.
Author of BANK 2.0, CEO, User Strategy. Board of Governors at the
International Academy of Financial Management.
June 17, 10 a.m.- 11 a.m. EDT
Financial services social media monitoring; staying on top of social media conversations.
CEO, Visible-Banking.com. Helping Financial Institutions worldwide to better UNDERSTAND and LEVERAGE social media.
June 22, 1 p.m. EDT
Working through regulatory and compliance issues on social media.
CPA, CIA, MBA, Asst. Director, ICS Compliance
Host and moderator, sessions 1-4
Why content is the glue of an effective social media strategy.
Director of Content-Marketing, Financial Publishing Services
Schedule conflict? No problem. Each session will be available for on-demand viewing at your convenience. Reserve your seat today, here