Is There Gold In Social Data?

by Jay Deragon on 05/07/2010

Data drives everything we know and don’t yet know.Every time we type and email, dial a number, add a tweet or publish content we are adding data to the “network” and said data carries meaning and meaningful indicators of behavior.

Data is exploding faster than most imagine and with this explosive growth organizations,  people and machines are learning more about human behavior and choices faster.

Moore’s law states that the amount of digital information increases tenfold every five years. The social web is accelerating data. According to Cisco by 2013 the amount of traffic flowing over the internet annually will reach 667 exabytes.

An article in The Economist observed, we are at the point of an “industrial revolution of data,” with vast amounts of digital information being created, stored and analyzed. The rise of “big data” has led in turn to an increased demand for tools to both analyze and visualize the information.

This shift from information scarcity to surfeit has broad effects. “What we are seeing is the ability to have economies form around the data—and that to me is the big change at a societal and even macroeconomic level,” says Craig Mundie, head of research and strategy at Microsoft. Data are becoming the new raw material of business: an economic input almost on a par with capital and labor. “Every day I wake up and ask, ‘how can I flow data better, manage data better, analyze data better?” says Rollin Ford, the CIO of Wal-Mart.

The collection, analysis and use of consumer data is and will continue to both be valuable and yet threatening to privacy and individual preferences.  Think about the implications already being revealed. Foolishly people are putting content out on the web without thinking about how the related data reflects their character, their profession and values. All of the related data is for the world to see and organizations to use both for you and against you.

Tracked Like an Animal?

Doc Searls writes: Who likes being tracked like an animal by big business, big government, and every tech hustler looking to make a buck from both? Not the developers of and . These hot new categories are both driven by a growing sense that primary responsibility for gathering personal data and putting it to use belongs to individuals — not to companies, governments or anybody else.

GPS tracks us on our mobile devices. The search engines tracks our every footprint we make on the web. Unless you do not communicate or use technology you are likely being tracked and with more technical advances the tracking become more precise. With this comes serious implications and the big question of intent.

Yes, there is gold in social data. The question is who owns and controls the gold. Facebook, Twiiter, Linkedin or you?

{ 22 comments }

Clare Conway May 18, 2010 at 10:10 am

"Who likes being tracked like an animal by big biz, big govt, and every tech hustler looking to make a buck from both?" http://bit.ly/b9pVj5

Dominic Pilon May 9, 2010 at 10:50 am

Interesting reflexion: Is There Gold In Social Data? by Jay Deragon http://ow.ly/1IMpK

SocialMediaSentiment May 8, 2010 at 2:07 am

"Is There Gold In Social Data? |" http://bit.ly/asoK2I

andrew washington May 8, 2010 at 12:03 am

Is There Gold In Social Data? | http://bit.ly/9S9G5c

JDeragon May 7, 2010 at 1:15 pm

Yes, there is gold in social data. The question is who owns and controls the gold. Us or them? http://bit.ly/b9pVj5

Steve Holcombe May 7, 2010 at 11:22 am

Is There Gold In #Social #Data? http://bit.ly/bO23xg #dataownership #socialmedia #socialweb #dataweb #privacy #vrm #identity #tracking #gps

JDeragon May 7, 2010 at 10:05 am

According to Cisco by 2013 the amount of traffic flowing over the internet annually will reach 667 exabytes. http://bit.ly/b9pVj5

StarGazon May 7, 2010 at 10:01 am

Is There Gold In Social Data? via The Relationship Economy – Data drives everything we know and don't yet … http://tinyurl.com/25k3x3f

Linda Boerman May 7, 2010 at 9:00 am

Is There Gold In Social Data? http://bit.ly/bO23xg Information distributed over the internet is growing at an alarming rate. #SocialMedia

JobShoots May 7, 2010 at 6:39 am

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JobShoots May 7, 2010 at 6:39 am

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Joe Grasso May 7, 2010 at 5:48 am

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twholt May 7, 2010 at 5:48 am

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Aron Stevenson May 7, 2010 at 5:48 am

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smconnection May 7, 2010 at 5:47 am

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prblogs May 7, 2010 at 5:47 am

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Achievers Network May 7, 2010 at 5:47 am

Is There Gold In Social Data?: Yes, there is gold in social data. The question is who owns and controls the gold. http://bit.ly/9fK7SV

Allen Howell May 7, 2010 at 5:14 am

RT @TopsyRT: Is There Gold In Social Data? http://bit.ly/bO23xg

Angela Suddarth May 7, 2010 at 5:05 am

RT@JDeragon Is There Gold In Social Data?:
Data drives everything we know and don’t yet know.Every time we type a… http://bit.ly/96kBhD

The Social CEO May 7, 2010 at 5:05 am

The Social CEO Is There Gold In Social Data?:
Data drives everything we know and don’t yet know.Every time we typ… http://bit.ly/96kBhD

StarGazon May 7, 2010 at 5:01 am

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JDeragon May 7, 2010 at 5:01 am

Try this: Is There Gold In Social Data? http://bit.ly/98lOON

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