Business dynamics are changing. Markets are shifting. Media, both online and off, feeds us the “story” of the day aimed at grabbing our attention. Consumers and businesses alike are inundated with information but few know how to vet the information and find relevant knowledge.
People Who Know Everything
A lot of people think they know enough but no one knows everything. When you talk to business leaders about “social technology” many have a jaundiced view of exactly what it is and what it can do for them and their business. Why? Because many people who think they know everything don’t want anyone to know what they don’t know. Subsequently when engaged in dialog about something they don’t know the first reaction is to diminish the value and meaning of what they don’t know.
The Meaning of What You Don’t Know
The video below provides an overview of the growth and impact of “social media” or whatever label you want to put on it. The content and context of the information in the video carries meaning behind the message. What does the growth in use of social media mean to your business? If you don’t know that means you are vulnerable to an under-current of changes on the horizon that will get your customers attention and possible create an attraction that pulls their affinity to someone else besides you.
How Fast Can You Change?
The rate of change you make to your business models, how you engage with markets and gain new knowledge before your competition is reflected by how fast you can acquire and apply new knowledge. Knowledge isn’t in the dictionary rather it rest between the ears of those who have it. You cannot substitute knowledge with information. The differences are learning how to create meaning from information that enables you to apply knowledge needed to win the markets engagement with your business.
Look at the stats in the chart below and it will demonstrate how much has changed during the time you read this post. What does it mean? It simply means social technology is grabbing the attention of markets, including the markets you chase, creating attraction and affinities with buyers and shifting audiences and relevant actions, results. Do you know how to manage these changes? Start by studying and learning the matrix of issues that are driving these changes.
Then and only then can you begin to learn that which you don’t know but need to know.