Still Don’t Know Enough?

by Jay Deragon on 05/17/2010

I am still amazed at how many people and businesses I talk to whom have no idea what is happening around them.

Business dynamics are changing. Markets are shifting. Media, both online and off, feeds us the “story” of the day aimed at grabbing our attention. Consumers and businesses alike are inundated with information but few know how to vet the information and find relevant knowledge.

People Who Know Everything

A lot of people think they know enough but no one knows everything. When you talk to business leaders about “social technology” many have a jaundiced view of exactly what it is and what it can do for them and their business. Why? Because many people who think they know everything don’t want anyone to know what they don’t know. Subsequently when engaged in dialog about something they don’t know the first reaction is to diminish the value and meaning of what they don’t know.

The Meaning of What You Don’t Know

The video below provides an overview of the growth and impact of “social media” or whatever label you want to put on it. The content and context of the information in the video carries meaning behind the message.  What does the growth in use of social media mean to your business? If you don’t know that means you are vulnerable to an under-current of changes on the horizon that will get your customers attention and possible create an attraction that pulls their affinity to someone else besides you.

How Fast Can You Change?

The rate of change you make to your business models, how you engage with markets and gain new knowledge before your competition is reflected by how fast you can acquire and apply new knowledge. Knowledge isn’t in the dictionary rather it rest between the ears of those who have it. You cannot substitute knowledge with information. The differences are learning how to create meaning from information that enables you to apply knowledge needed to win the markets engagement with your business.

Look at the stats in the chart below and it will demonstrate how much has changed during the time you read this post. What does it mean? It simply means social technology is grabbing the attention of markets, including the markets you chase, creating attraction and affinities  with buyers and shifting audiences and relevant actions, results. Do you know how to manage these changes? Start by studying and  learning the matrix of issues that are driving these changes.

Then and only then can you begin to learn that which you don’t know but need to know.

{ 19 comments }

Lee Johnson ??? May 22, 2010 at 9:12 am

Nice – Still Don't Know Enough? – http://www.relationship-economy.com/?p=10402

JDeragon May 17, 2010 at 3:39 pm

stats in the chart below it will demonstrate how much has changed during the time you read the post. What does it mean?http://bit.ly/b0juvl

Business 3.0 Tech. May 17, 2010 at 2:02 pm

From @jderagon. Still Don't Know Enough? http://bit.ly/csKfqg – Another great blog and video.

Alastair Behenna May 17, 2010 at 10:53 am

Superb demo – Relationship Economy – http://bit.ly/cV23Ob "social technology is grabbing the attention of markets" (via @GaryPHayes)

The Social CEO May 17, 2010 at 10:02 am

The Social CEO Still Don’t Know Enough?:
I am still amazed at how many people and businesses I talk to whom have … http://bit.ly/di49AC

shufflr May 17, 2010 at 8:33 am

Rather alarming growth figures [email protected] http://bit.ly/cV23Ob "social technology is grabbing the attention of markets

Dan May 17, 2010 at 8:13 am

You make a powerful point here Jay. You are saying something that many people do not get – that the RATE OF CHANGE in a phenomenon carries the most information about that phenomenon. This is called, pardon the expression CALCULUS. It took me a long time and many years of mathematics to truly understand the insight that becomes available when I look, not at the change itself, but at the rate at which things change. This is what people need to know: how things change – how THEY CHANGE. That is where the information is.

The next thing to work on is the rate of change of the rate of change, then the ROC of the ROC of the ROC, etc. Do this a few times and the universe gives up some of it’s best kept secrets 🙂

Gary Hayes May 17, 2010 at 7:32 am

Relationship Economy – Still Don't Know Enough? http://bit.ly/cV23Ob "social technology is grabbing the attention of markets"

Allen Howell May 17, 2010 at 6:51 am

RT @TopsyRT: Still Don't Know Enough? http://bit.ly/csKfqg

Joe Grasso May 17, 2010 at 5:47 am

Still Don’t Know Enough?: Start buy studying and learning the matrix of issues that are driving these… http://bit.ly/cYXXRm [email protected]

Achievers Network May 17, 2010 at 5:47 am

Still Don’t Know Enough?: Start buy studying and learning the matrix of issues that are driving these changes.
T… http://bit.ly/9rulG8

Aron Stevenson May 17, 2010 at 5:47 am

Still Don’t Know Enough? http://bit.ly/cYXXRm #socialmedia

smconnection May 17, 2010 at 5:47 am

Still Don’t Know Enough?: Start buy studying and learning the matrix of issues that are driving these changes.
T… http://bit.ly/9rulG8

prblogs May 17, 2010 at 5:47 am

RelationshipEcon: Still Don’t Know Enough?: Start buy studying and learning the matrix of issues that are drivin… http://bit.ly/9rulG8

StarGazon May 17, 2010 at 5:31 am

Still Don't Know Enough? via The Relationship Economy – I am still amazed at how many people and businesses … http://tinyurl.com/2ferkpy

StarGazon May 17, 2010 at 5:31 am

Still Don't Know Enough? via The Relationship Economy – I am still amazed at how many people and businesses … http://tinyurl.com/2ferkpy

The Social CEO May 17, 2010 at 5:02 am

The Social CEO Still Don’t Know Enough?:
I am still amazed at how many people and businesses I talk to whom have … http://bit.ly/di49AC

Angela Suddarth May 17, 2010 at 5:02 am

[email protected] Still Don’t Know Enough?:
I am still amazed at how many people and businesses I talk to whom have no … http://bit.ly/di49AC

JDeragon May 17, 2010 at 5:01 am

ReThink: Still Don't Know Enough? http://www.relationship-economy.com/?p=10402

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