Social Media True Value Calculation

by Dan Robles on 06/06/2010

burning-oil-rig-explosion-fire-photo11The difference between the current economic paradigm and the next will balance on the difference between financial currency and social currency.  Let me explain.

The flawed calculation

Obviously, the Gulf Oil Spill was a result of a flawed calculation. As a result, the rig was not equipped with an “acoustic trigger” that could have capped the well in the event of an explosion – should the dying surface workers commit negligence in their duty to hit the manual cut-off. The device costs 500,000 dollars.

The estimated damage at 1 month of constant spilling was estimated at 14 Billion dollars with no solution in sight.  The residual social cost in unemployment, health and destruction of social fabric could easily double that score.  The long-term cost to industries and natural ecosystems could double that number again.

Score: 500,000 dollars vs. 50 Billion dollars; The financial currency to social currency ratio = 1: 100,000

Ted Nugent, a fervent and vocal Republican, Tea Party spokesperson, 2nd amendment activist, hunting enthusiast, and hard rock guitarist accuses this nation of losing it’s culture of accountability.  His quote on CNN this weekend “I never had a fire, but I have a fire extinguisher in every room of my house. The spill was a criminal act of negligence”. In this case, I would have to agree with ‘The Nuge’.

Accountability is a calculation

When a company performs a cost benefit analysis, they look at the remediation cost of peril and the cost of mitigating peril and the probability that the peril will occur.  The problem arises from the valuation of remediation cost;  quoted in financial dollars “subject to litigation” when it should be actually be quoted in social currency.  Litigation risk is not a proxy for social currency.

In the example of the Gulf Oil Spill, this equation was off by a factor of 1:100,000.  Every other possible failure calculation that could have occurred was likewise flawed by the same ratio. Therefore, there is 100% probability that none of the perils were properly mitigated, hence, accountability was zero.   I am sure the 11 workers who perished would have agreed.

Scraping the Deep Web

So what would accountability look like?  We see that Social Media, in general, provides a remarkable system to punish low integrity and reward high integrity.  Could this medium of exchange in social currency provide an accountability standard to hedge financial currency?

If Facebook can map the human consumption genome, technologists certainly have the data scraping ability to develop a true value calculator that can compare financial value to social value for any venture, prior to the venture being executed. In fact, we should be able to predict what ventures are more likely to occur given the relative values of social and financial currencies.  The fear, of course, is that this will hurt business.

True leverage calculator

A true value calculator would, in fact, be better for business because it improves business intelligence shifting opportunities to meet true market demand.  A true value calculator would not eliminate markets, it would liberate the true demand of a market. And if that is not enough, consider the 100,000:1 market leverage that the trade in social currencies could have over financial currencies.

Now that’s a business to consider!

{ 19 comments }

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