I recently received a press release that was appeared way too geeky to have been written by a PR Jockey. Usually, email like this is a quick toss into the the trash but for some reason I chose to read a little further along. Perhaps this author reminded me of myself many years ago when I began this journey of calling-to-action what I saw as great opportunities being routinely oppressed by the status quo with blind acceptance by the lambs.
In short, this author claims that remote secure access to our networks is a cure of global warming AND social injustice and it licks cyber crime to boot. Perhaps the author is a wild-eyed optimist, but then again, they did remind me a bit of myself.
“Secure remote access is critical to the process and yet today most remote access to information systems, processes, networks, and applications are controlled by a username that is not masked and a password that has insufficient controls with no lockout to prevent hacking attempts, etc.”
Complaining is OK if you also provide a solution
Another reason why I liked the article is because the author also provides a solution. He or she has written an application that I am more than happy to plug on my blogs. It is called armorlog (http://armorlog.com)
So where does climate change come in? The author argues in a technical way a position that I’ve summarized here: Increased remote security in a future business environment with increased cloud computing promotes virtualization of workforce will result in a more efficient deployment of knowledge assets.
Bravo – this means that people are getting it.
Deployment of knowledge assets is the new economic paradigm. This means that entrepreneurs such as Armorlog are “integrating” the tools of the knowledge economy and delivering the innovation economy. This is relevant because the economics of the future are banked largely in a Social Currency rather than a Financial Currency. This means that there is a winning side to the debate for secure anonymity in cloud decision making. Nowhere was the “price or cost savings” stated explicitly in the press release like I would expect. Instead, values such as social efficacy, guarding against a social scourge (hacking), supporting support social enterprise, all with a simple act of securing remote access. Note; this is the battle between Social Currency vs Financial Currency playing out.
There is a new game in town.
Keep your eyes peeled for more ideas, entrepreneurs, and innovations to appear in the market. Most will be a little clumsy at first since visionaries are not necessarily PR gurus – they are technologists. Soon the ideas will be come mainstream and the rest will become history.