An executive responded to the Hippies 2.0 movement and laughed. Then he said “What does the Hippie 2.o philosophy got to do with business?”. “We are in business to make money using social technology.” Undoubtedly that would be the common response from most of today’s executives.
So Lets Try and Answer the Question
Does philosophy play a role in business outcomes? If you say no then your “thinking” is stuck in a philosophy that suggest that your thinking and beliefs do not need to change with the market dynamics. There is a “revolution” underway which is challenging business as usual and creating unusual dynamics that can’t be understood by those stuck in the wrong business philosophy.
The word “philosophy” means “love of wisdom”. It is the critical analysis of fundamental assumptions or beliefs.Who can run a business without wisdom? No one!
Hippies 2.0 challenges the assumptions and beliefs of organizational and personal thinking stuck in 1.0 philosophies. Hippies 2.0 are early adopter ideologies which show the counter cultural values created by the intersection of technology with the human network. It is that very intersection that is changing everything especially how buyers interact with markets. Without interaction there is no transaction. Without transactions there is no revenue. Without revenue there is no business.
Get it? No? Then Lets Continue…..
Every business, every occupation, government and institution rest on a set of beliefs. It is from these beliefs that policy, innovation, strategies, initiatives, tactics and final actions are instituted and acted on. Anything and everything, anyone and everyone does is driven by a set of beliefs. In other words business can only be successful if it is grounded in the right beliefs, philosophy.
Business, in the end, are indeed about producing profits for shareholders. Notice I said in the end. The end of any business is only as productive as the processes that move products, services and ideas through the supply chain before the buyer receives anything. Even then the end output must satisfy the buyer and price must be comparable to the value received. Anything and everything anyone and everyone does is driven by a set of beliefs.
Price is driven by supply and demand. Price is also influenced by the productivity of the supply chain that creates the final goods or service that is consumed by the buyer. Productivity are created by doing the right things and doing them right every time. However way upstream in the supply chain of every business is the “thinking” that goes behind all the activity, processes and outputs. Ones thinking is reflected by the philosophy that drives the belief of what, how, when, whom and why the business does what it does.
Business changes. Markets change and social technology is fueling even faster change. What was accepted is no longer valid, what is valid is not yet accepted. If your processes, conversation and thinking are consumed with past references and old knowledge you’ll miss the future coming straight at you. Think like a 2.0 Hippie and you can see how to create the future.