Hippies 2.0 & Business

by Jay Deragon on 08/10/2010

An executive responded to the Hippies 2.0 movement and laughed. Then he said “What does the Hippie 2.o philosophy got to do with business?”.  “We are in business to make money using social technology.” Undoubtedly that would be the common response from most of  today’s executives.

So Lets Try and Answer the Question

Does philosophy play a role in business outcomes? If you say no then your “thinking” is stuck in a philosophy that suggest that your thinking and beliefs do not need to change with the market dynamics. There is a “revolution” underway which is challenging business as usual and creating unusual dynamics that can’t be understood by those stuck in the wrong business philosophy.

The word “philosophy” means “love of wisdom”. It is the critical analysis of fundamental assumptions or beliefs.Who can run a business without wisdom? No one!

Hippies 2.0 challenges the assumptions and beliefs of organizational and personal thinking stuck in 1.0 philosophies. Hippies 2.0 are early adopter ideologies which show the counter cultural values created by the intersection of technology with the human network. It is that very intersection that is changing everything especially how buyers interact with markets.  Without interaction there is no transaction. Without transactions there is no revenue. Without revenue there is no business.

Get it? No? Then Lets Continue…..

Every business, every occupation, government and institution rest on a set of beliefs. It is from these beliefs that policy, innovation, strategies, initiatives, tactics and final actions are instituted and acted on. Anything and everything, anyone and everyone does is driven by a set of beliefs. In other words business can only be successful if it is grounded in the right beliefs, philosophy.

Business, in the end, are indeed about producing profits for shareholders. Notice I said in the end. The end of any business is only as productive as the processes that move products, services and ideas through the supply chain before the buyer receives anything. Even then the end output must satisfy the buyer and price must be comparable to the value received. Anything and everything anyone and everyone does is driven by a set of beliefs.

Price is driven by supply and demand. Price is also influenced by the productivity of the supply chain that creates the final goods or service that is consumed by the buyer. Productivity are created by doing the right things and doing them right every time. However way upstream in the supply chain of every business is the “thinking” that goes behind all the activity, processes and outputs. Ones thinking is reflected by the philosophy that drives the belief of what, how, when, whom and why the business does what it does.

Business changes. Markets change and social technology is fueling even faster change. What was accepted is no longer valid, what is valid is not yet accepted. If your processes, conversation and thinking are consumed with past references and old knowledge you’ll miss the future coming straight at you. Think like a 2.0 Hippie and you can see how to create the future.

{ 21 comments }

joegerstandt (JoeGerstandt) August 13, 2010 at 12:01 am

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RT @JasonLauritsen RT @JDeragon: Think: Hippies 2.0 & Business [link to post]

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devseo (Alex Hall) August 12, 2010 at 11:22 pm

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[link to post] – Hippies 2.0 & Business

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Jeff Mowatt August 11, 2010 at 12:40 am

Jay- you’ll find a philosophical argument in support of social capitalism in what we now described as the principles of people-centered economics.

http://www.p-ced.com/1/about/background/

This was the core argument from a 1996 paper which went on to describe how social capital, by means of the then dawning information age had the potential for localised replication on a global basis.

http://www.p-ced.com/1/about/history/
With this established there has since been a decade of practical application.

http://people-centered.net/Services.aspx

b3buy (Business 3.0 Corp.) August 10, 2010 at 1:58 pm

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RT @JDeragon: Hippies 2.0 & Business #socialstrategy #socialbusiness [link to post] – Social business is the next venture in media

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rickladd (Rick Ladd) August 10, 2010 at 11:01 am

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rotkapchen (Paula Thornton) August 10, 2010 at 10:33 am

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rickladd (Rick Ladd) August 10, 2010 at 10:04 am

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RT @elsua ? @JDeragon Think: Hippies 2.0 & Business [link to post] / Perfect timing, Jay! Read & commented upon! #hippie20

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Rick Ladd August 10, 2010 at 9:57 am

Jay – In virtually all of my over two decades in corporate America (following over two decades spent in small biz America), I constantly heard Managers and “so-called” leaders complain that I was being too philosophical; that people didn’t want to have to think about why we were doing things, they were just interested in the ROI . . . the “bottom line”. I learned this was really uncoupled, mechanistic thinking that failed to take into consideration the full impact of our business and our actions in furtherance of whatever it was we did/produced.

As a former Hippie 1.0 I am grateful for, and extremely interested in, what you, Luis, and others are referring to as Hippie 2.0. I have felt for some time that the real promise of social media (both inside and outside the corporate firewall) was in the flattening of the hierarchies that are so cumbersome and lethargic; the chains of command-and-control that keep organizations from being as adroit and responsive as they can be. Unfortunately, this is probably the greatest trigger of the corporate immune system. I think it’s our duty to inform and educate relentlessly, so the old order doesn’t prevail. Keep up the good work!

PS – I just noticed, while checking out the website of some friends I’m working with, they use the term “High Impact Intrapreneurs + Entrepreneurs (HIPIES)”. Their work (you can see for yourself at http://www.shiftalliance.com/sa/shiftalliance.html) is – for my money – right in line with the concept of Hippie 2.0 as well. Meaningful value . . . as defined by everybody.

AronStevenson (Aron Stevenson) August 10, 2010 at 9:04 am

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jasonlauritsen (Jason Lauritsen) August 10, 2010 at 9:03 am

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RT @JDeragon: Think: Hippies 2.0 & Business [link to post]

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JDeragon (JDeragon) August 10, 2010 at 9:02 am

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Mary Ann Halford August 10, 2010 at 8:32 am

Jay, I agree that change requires taking on new ways of thinking. Yet, a lot of organizations are not ready to deal with “Hippie 2.0” – what companies do you think are bridging the “business generation gap” well. I was at a breakfast meeting yesterday morning, where one executive mentioned IBM enjoying great success implementing internal social media sharing platforms. Have you studied them and how they succeeded? Regards, Mary Ann

AllenatCFM (Allen Howell) August 10, 2010 at 8:07 am

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RT @JDeragon: Hippies 2.0 & Business ##socialmedia ##socialstrategy ##socialbusiness [link to post]

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AchieversNet (Achievers Network) August 10, 2010 at 8:06 am

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Hippies 2.0 & Business: If your processes, conversation and thinking are consumed with past references and old kno… [link to post]

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josephgrasso (Joe Grasso) August 10, 2010 at 8:05 am

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Hippies 2.0 & Business: If your processes, conversation and thinking are consumed with past references … [link to post] [email protected]

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social_insider (Social Media Insider) August 10, 2010 at 8:04 am

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Hippies 2.0 & Business [link to post] #Socialmedia

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Alltop_Social (Alltop Social Media) August 10, 2010 at 8:03 am

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Hippies 2.0 & Business [link to post] Social-Media.alltop

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elsua (Luis Suarez) August 10, 2010 at 8:02 am

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? @JDeragon Think: Hippies 2.0 & Business [link to post] / Perfect timing, Jay! .cc @rickladd should read it, too #hippie20

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bobhayward (bobhayward) August 10, 2010 at 8:01 am

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RT @AronStevenson: Hippies 2.0 & Business [link to post] #socialmedia

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jakeycross (Jake Cross) August 10, 2010 at 7:40 am

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Love of wisdom
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sfsocialmedia (JobShoots) August 10, 2010 at 7:00 am

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Hippies 2.0 & Business [link to post] #news #socialmedia

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